Available to hire
Multi-faceted creative producer, strategist, and marketer with experience progressing through corporate and nonprofit content creation, including producing video/doc content libraries, campaign strategy, and client education. Former digital content editor at Fidelity Investments and founder/owner of Poppy Plum Media, partnering with clients to define creative direction and deliver strategic marketing plans.
Known for driving measurable growth through branded video and social strategies, building and coaching remote teams, and producing compelling testimonial and fundraising content. Strengths include cross-department collaboration, production planning, KPI reporting, and leveraging tools and platforms (e.g., Jira, Seismic, Smartsheet) to streamline workflows and improve content velocity and quality.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Digital Content Editor (Fixed Term Contract) at Fidelity Investments
June 1, 2024 - March 31, 2025Collaborated with writers, designers, and subject matter experts to develop and curate client education content that increased self-service, satisfaction with Fidelity technology, and ongoing support. Owned and maintained video and document content libraries as products and processes evolved. Within three months, took responsibility for the Workplace Investing video production plan, negotiating across departments to remove redundancies and streamline production for consistent pace and quality. Researched and implemented workflow and tool usage including Natural Reader AI, Jira, Seismic, eReview, and Smartsheet, as well as Fidelity proprietary platforms.
Communications Manager (Fixed Term Contract) / Client Advocate and Event Manager at Valley Women’s Clinic
April 1, 2023 - November 30, 2023Led strategic research and creation of communication activities including donor outreach correspondence and events, internal communication initiatives, fundraising materials, email, social media, video assets, and blog content. Oversaw communication team of contractors and vendors. Created an annual marketing plan within first 90 days that leveraged a doubled departmental budget to increase qualified client leads and targeted paid media campaigns. Negotiated and secured CEO and Board of Directors’ buy-in to execute a multi-brand redesign in partnership with a design firm and managed bidding/vetting for new advertising agency partners to improve SEO/SEM goals. Served in diverse roles including counselor, volunteer staff trainer, development administrator, donor outreach assistant, event manager, copywriter, video marketing producer, public speaker, and event volunteer supervisor.
Owner, Chief Content Marketing Strategist at Poppy Plum Media
June 1, 2018 - February 28, 2025Consulted with prospective clients to define needs and deliver creative direction, vision, strategy, and execution. Managed budgets, timelines, schedules, and scopes of work; discovered and developed talent including video editors, motion graphic designers, animators, and SEO experts. Produced branded YouTube and social media marketing strategies that increased client sales by 158% in a single quarter and maintained ongoing weekly content and funnel support for two years. Created and implemented nonprofit testimonial video content for four years, contributing to record-breaking fundraising results including a single fundraiser exceeding $260,000 USD in monthly committed donors. Coached business owners and marketing/sales leaders with comprehensive on-camera media training (Video Identity Project) to help students produce effective video campaigns during COVID-19.
Artistic Director/Founder at Poppy Plum Media
May 31, 2018 - PresentConsulted with prospective executive clients to advise and guide, defining needs and delivering creative direction, ideation, development, and execution of strategic video assets to meet marketing objectives. Prepared and oversaw project budgets, timelines, scheduling, agreements, and scopes of work from pitch to delivery. Discovered and developed remote talent including video editors, motion graphic designers, animators, and SEO experts.
Client Advocate and Event Manager at Valley Women’s Clinic
April 1, 2016 - August 31, 2018Led client advocacy and event management duties, contributing to communications and event programming responsibilities within the organization.
Education
Master of Arts in Intercultural Studies at The College at Southeastern
January 11, 2030 - August 18, 2026Bachelor of Arts in International Global Studies at North Carolina State University
January 11, 2030 - August 18, 2026HubSpot Inbound Marketing Certification at HubSpot Academy
January 1, 2023 - December 31, 2023Qualifications
HubSpot Inbound Marketing Certification
January 1, 2023 - January 1, 2024Agile Workflow Training (Degreed)
January 11, 2030 - August 18, 2026Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services, Financial Services, Education, Travel & Hospitality
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