Available to hire
I am Megan Vigil, a multi-disciplinary marketing strategist and senior copywriter with 15+ years of experience in beauty, fashion, wellness, and lifestyle. I fuse sales psychology with education-led storytelling to drive conversions.
I’ve led 360° copy and creative for Dermalogica, Anastasia Beverly Hills, Sexy Hair (Henkel), JAFRA International, E! Entertainment, and boutique wellness studios—owning product descriptions, landing pages, Amazon A+ content, paid social, email flows, and launch messaging. I excel at turning brand storytelling into measurable growth while preserving brand voice.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Fluent
Work Experience
Freelance Copywriter at Meganomics101 LLC
January 1, 2011 - PresentDeveloped brand messaging, storytelling, and web copy for global beauty and wellness brands. Created high-converting eCommerce product pages, landing pages, and email sequences. Built brand voice guidelines and tone-of-voice frameworks for digital and retail. Directed influencer campaigns, UGC strategy, and beauty education materials.
Freelance Senior Copywriter at Sexy Hair
January 1, 2024 - September 7, 2025Led a full-scale content overhaul across Sexy Hair and its sub-brands. Developed brand messaging, product names, and taglines; created paid ads and email campaigns; partnered with education team to refine training materials for brand content.
Senior Copywriter & Brand Development at Starpil Wax
January 1, 2024 - September 7, 2025Created SEO-driven blog content, email sequences, and social captions to support lead generation and brand awareness. Crafted brand positioning statements and product descriptions; led content strategy for blogs and social across Starpil’s line.
Freelance Content Creator & Social Media Management at Multiple Brands (For The Love Of Pilates Studio & Dermalogica)
January 1, 2023 - PresentDeveloped content strategies tailored for beauty and wellness brands; produced high-converting social media, email, and blog content; collaborated with brand owners to refine messaging, produce campaign assets, and enhance digital presence. Created SEO-optimized content and managed social media calendars.
Educational Copywriter at Anastasia Beverly Hills
January 1, 2019 - September 7, 2025Created training materials for internal teams, global field teams, Sephora, Ulta, and Nordstrom; translated complex product science into digestible content for retail, editorial, and e-commerce. Trained beauty professionals and retail staff in product knowledge and client experience optimization.
Freelance Beauty Course Developer at ExpertRating.com
January 1, 2017 - September 7, 2025Developed two in-depth professional makeup courses with structured lessons, glossaries, quizzes, and final exams; produced and directed 70+ instructional videos per course; managed scripts, production teams, models, and locations.
Award Season Freelance Beauty Course Developer at Award Season
January 1, 2017 - September 7, 2025Freelance beauty course development work during award seasons (2015 & 2017).
Senior Copywriter at Sexy Hair
December 31, 2024 - September 7, 2025Led a full-scale content overhaul, rewriting all digital, paid, and in-store marketing copy across Sexy Hair and its sub-brands (Mydentity and STMNT). Developed brand messaging, product naming, and tagline lines; created high-converting paid ads and landing pages; collaborated with education to refine training materials.
Senior Copywriter at Dermalogica
December 31, 2022 - September 7, 2025Led major optimization content overhaul, creating high-performing SEO-driven product descriptions, training materials, and educational content for estheticians and consumers. Wrote Facebook ads, email sequences, and retail display content for Sephora, Ulta, and their global fleets; partnered with the education team to develop training materials for spa professionals.
Senior Copywriter at Starpil Wax
December 31, 2024 - September 7, 2025Created SEO-driven blog content, email sequences, and social media captions that supported lead generation and brand awareness. Crafted brand positioning statements, product descriptions, and ad copy to improve customer retention and sales. Led the content strategy for the company blog, boosting search rankings and organic traffic.
Freelance Content Creator & Social Media Manager at Multiple Brands
January 1, 2023 - PresentDeveloped and executed content strategies tailored for beauty and wellness brands (The Love Of Pilates Studio & Dermato uch Skin Care). Created high-converting social media, email, and blog content optimized for SEO and performance. Maintained brand voice consistency, collaborated with brand owners to refine messaging and assets, and managed influencer collaborations to drive brand awareness and customer retention.
Beauty & Style Editor at E! Online
December 31, 2015 - September 7, 2025Wrote high-traffic beauty content for major brands (CoverGirl, Pantene, Olay, Crest 3D). Created beauty tutorials and editorial content; collaborated with product marketing teams to align messaging.
Educational Copywriter at Anastasia Beverly Hills
June 30, 2019 - September 7, 2025Created training materials for internal teams and global field teams, Sephora, Ulta, and Nordstrom; developed education tools to boost brand knowledge and sales.
Freelance Beauty Course Developer at ExpertRating
December 31, 2017 - September 7, 2025Developed two in-depth professional makeup courses with structured lessons, glossaries, quizzes, and final exams; produced 70+ instructional videos; managed scripts, production teams, models, and locations.
Award Season/Beauty Content Editor at Various
December 31, 2017 - September 7, 2025Award-season focused beauty content development and curation for brand campaigns and editorial features.
Freelance Senior Copywriter at Miss Cire Wax
January 1, 2022 - December 31, 2024Crafted high-converting product descriptions, landing pages, and brand messaging for Miss Cire’s professional waxing and skincare products. Wrote SEO-optimized blog content and educational articles, positioning Miss Cire as an industry leader in professional hair removal. Refined brand voice and storytelling across digital and print touchpoints.
Freelance Content Creator & Social Media Management at Multiple Brands
January 1, 2023 - PresentDevelops and executes content strategies tailored for beauty and wellness brands (For The Love Of Pilates Studio & Dermatouch Skincare). Creates high-converting social media, email, and blog content optimized for SEO and performance. Collaborates with brand owners to refine messaging, produce campaign assets, and enhance digital presence. Manages content planning, influencer collaborations, and marketing initiatives to drive brand awareness and customer retention.
Freelance Senior Copywriter & Brand Development at Starpil Wax
May 1, 2018 - June 30, 2019Created SEO-driven blog content, email sequences, and social media captions that supported lead generation and brand awareness. Crafted brand positioning statements, product descriptions, and ad copy that increased customer retention and sales. Led content strategy for the company blog, significantly improving search rankings and organic traffic.
Freelance Senior Copywriter at Dermalogica
May 1, 2018 - June 30, 2019Led a major content overhaul, creating high-performing SEO-driven product descriptions, training materials, and educational content for estheticians and consumers. Wrote Facebook ads, email sequences, and retail display content for Sephora, Ulta, and their global fleet. Partnered with the education team to develop training materials for spa professionals.
Creative Director at OrangeShine
January 1, 2015 - December 31, 2017Directed fashion e-commerce shoots for 30+ women’s clothing lines monthly. Managed a small creative team and styled campaigns to highlight the unique DNA of each brand. Oversaw studio and location shoots, ensuring cohesive brand identity across web, catalog, and social.
Freelance Beauty Course Developer at ExpertRating.com
January 1, 2015 - December 31, 2017Developed two in-depth professional makeup courses with structured lessons, glossaries, quizzes, and final exams, ensuring high-quality, engaging educational materials for aspiring makeup artists. Wrote, produced, and directed 70+ instructional videos per course, coordinating with production teams, models, and makeup artists.
Education
Esthetician License at West Valley Occupational Center
January 1, 2005 - September 7, 2025Creative Branding Mastery Program at West Valley Occupational Center
January 1, 2018 - February 5, 2026Qualifications
Apprenticeship: Eyebrow Styling
January 1, 2005 - September 7, 2025Apprenticeship: Celebrity Makeup
January 1, 2005 - September 7, 2025Apprenticeship: SFX Makeup
January 1, 2005 - September 7, 2025Esthetician License
January 1, 2005 - September 7, 2025Apprenticeship: Eyebrow Styling
January 1, 2005 - September 7, 2025Apprenticeship: Celebrity Makeup
January 1, 2005 - September 7, 2025Apprenticeship: SFX Makeup
January 1, 2005 - September 7, 2025Licensed Aesthetician / Makeup Artist
January 11, 2030 - February 5, 2026Licensed Aesthetician / Makeup Artist
January 11, 2030 - February 5, 2026Esthetician License
January 1, 2005 - February 5, 2026Esthetician License
January 1, 2005 - February 5, 2026Freelance Beauty Course Developer
January 1, 2016 - December 31, 2018Creative Branding Mastery Program
January 1, 2018 - February 5, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Education, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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