Digital Marketing Executive at Workplace Scientifics

Solely responsible for managing the entire marketing department. Developed and executed digital marketing strategies to increase brand awareness and lead generation within the occupational hygiene sector. Led content creation and management for social media channels, ensuring alignment with company objectives and target audience needs. Analyzed campaign performance and engagement metrics, applying insights to optimise content and improve overall reach. Managed online community interactions and customer feedback, enhancing engagement and fostering positive relationships with stakeholders. Worked cross-functionally with the sales team to produce engaging content, supporting lead generation and customer retention.