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I’m Margaret Brink Melbourne, a senior digital analytics professional with fifteen years of experience turning multi-source marketing data into commercial decisions. I’ve built and led analytics ecosystems across agencies, consultancies, and in-house teams—covering social media, platform analytics, campaign measurement, customer behaviour, and revenue forecasting. I’ve presented findings to CFOs and senior leaders, translating complex data into actionable strategies that drive growth. What sets my experience apart is my adaptability: thirteen years in social media analytics taught me to learn fast, spot patterns in new data sources, and apply analytical thinking to unfamiliar problems. I’ve worked across GA4, Firebase, Google Marketing Platform 360, and Adobe Analytics, spanning paid, owned, and earned channels in FMCG, retail, telecoms, and hospitality.…I’m Margaret Brink Melbourne, a senior digital analytics professional with fifteen years of experience turning multi-source marketing data into commercial decisions. I’ve built and led analytics ecosystems across agencies, consultancies, and in-house teams—covering social media, platform analytics, campaign measurement, customer behaviour, and revenue forecasting. I’ve presented findings to CFOs and senior leaders, translating complex data into actionable strategies that drive growth. What sets my experience apart is my adaptability: thirteen years in social media analytics taught me to learn fast, spot patterns in new data sources, and apply analytical thinking to unfamiliar problems. I’ve worked across GA4, Firebase, Google Marketing Platform 360, and Adobe Analytics, spanning paid, owned, and earned channels in FMCG, retail, telecoms, and hospitality.

Margaret Brink

Data Analyst, Marketing Strategist, Digital Producer, +5

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I’m Margaret Brink Melbourne, a senior digital analytics professional with fifteen years of experience turning multi-source marketing data into commercial decisions. I’ve built and led analytics ecosystems across agencies, consultancies, and in-house teams—covering social media, platform analytics, campaign measurement, customer behaviour, and revenue forecasting. I’ve presented findings to CFOs and senior leaders, translating complex data into actionable strategies that drive growth. What sets my experience apart is my adaptability: thirteen years in social media analytics taught me to learn fast, spot patterns in new data sources, and apply analytical thinking to unfamiliar problems. I’ve worked across GA4, Firebase, Google Marketing Platform 360, and Adobe Analytics, spanning paid, owned, and earned channels in FMCG, retail, telecoms, and hospitality.…I’m Margaret Brink Melbourne, a senior digital analytics professional with fifteen years of experience turning multi-source marketing data into commercial decisions. I’ve built and led analytics ecosystems across agencies, consultancies, and in-house teams—covering social media, platform analytics, campaign measurement, customer behaviour, and revenue forecasting. I’ve presented findings to CFOs and senior leaders, translating complex data into actionable strategies that drive growth. What sets my experience apart is my adaptability: thirteen years in social media analytics taught me to learn fast, spot patterns in new data sources, and apply analytical thinking to unfamiliar problems. I’ve worked across GA4, Firebase, Google Marketing Platform 360, and Adobe Analytics, spanning paid, owned, and earned channels in FMCG, retail, telecoms, and hospitality.

Available to hire

I’m Margaret Brink Melbourne, a senior digital analytics professional with fifteen years of experience turning multi-source marketing data into commercial decisions. I’ve built and led analytics ecosystems across agencies, consultancies, and in-house teams—covering social media, platform analytics, campaign measurement, customer behaviour, and revenue forecasting. I’ve presented findings to CFOs and senior leaders, translating complex data into actionable strategies that drive growth.

What sets my experience apart is my adaptability: thirteen years in social media analytics taught me to learn fast, spot patterns in new data sources, and apply analytical thinking to unfamiliar problems. I’ve worked across GA4, Firebase, Google Marketing Platform 360, and Adobe Analytics, spanning paid, owned, and earned channels in FMCG, retail, telecoms, and hospitality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Strategic Insights Analyst at Nando's Australia and New Zealand

November 1, 2023 - November 1, 2025

Partnered with Marketing, Commercial, and Operations to apply strategic data analysis and pattern recognition across campaign performance, customer behaviour, and commercial decision-making. Lifecycle Campaign Analytics: designed the analytical framework for Braze-powered lifecycle campaigns; led test-versus-control analysis and validated statistical significance, quantifying causal impact and projecting long-term revenue. Revenue forecasting and loyalty segmentation informed programme design and ROI tracking; established a primary VoC data source used by Regional General Managers to direct customer experience priorities. Built the business case for a digital agency investment and secured board-level approval for a drive-thru pilot.

Analytics Manager at Spark Foundry (Publicis Media)

June 1, 2022 - October 1, 2023

Delivered strategic analytics and investment optimization across major client accounts including Toyota ANZ, Lexus ANZ, and Cancer Council Victoria. SEM Budget Optimisation: applied regression modelling to identify optimal spend allocation, achieving an 18% increase in conversions with no additional budget. Customer Segmentation: built an RFM model from raw transaction data to underpin retention-focused media strategy. Audience Targeting: developed postcode-level segments using census and Experian data for Cancer Council Victoria to inform Meta budget allocation. Analytics Dashboard Infrastructure: designed and built three integrated dashboards for SEO/SEM, programmatic, and dealership channels, saving over 10 hours monthly and enabling self-serve insights for 100 dealers across ANZ.

Head of Data at Clockwork

October 1, 2020 - May 1, 2022

Established and led the data and analytics practice for a growing independent agency, building team capability and delivering across an international client portfolio. eCommerce Lifecycle Analytics: led end-to-end analytics for an ecommerce launch, including website tracking, GTM setup, dashboards, and lifecycle reporting. Multi-market Analytics: coordinated analytics and KPI reporting across 23 markets for Xbox, informing campaign planning for senior stakeholders. Data Practice Development: introduced data-as-a-service and analytics strategy as core offerings, securing key accounts and expanding the analytics team from 2 to 5 FTE.

Digital Strategist at Praekelt Consulting

November 1, 2017 - October 1, 2020

Delivered digital strategy and analytics consulting across FMCG and telecoms clients, including Avon and MTN. Avon Digital Transformation: led end-to-end analytics infrastructure across web, email, social, and paid media; contributed to 46% online revenue growth and 370,000 email signups, achieving top international ranking within the Avon network. MTN Omnichannel Strategy: conducted global competitive analysis to inform CX redesign across four experience roadmaps spanning digital and physical touchpoints.

Data Analyst at NXT Digital Innovation

December 1, 2012 - August 1, 2017

Progressed from Social Media Community Manager to Data Analyst, expanding analytics scope across web, SEM, and paid social; supported campaign optimization and media planning and mentored a direct report to build analytics capability within the team.

Account Management at BlackRiver FC, Network BBDO, JWT London

January 1, 2008 - January 1, 2012

Managed advertising campaigns for major clients including Nando's, Incredible Connection, and Vodafone; developed foundational commercial, client management, and cross-functional collaboration skills.