Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative Design Lead with 8.8+ years of experience building brand identities, CRM ecosystems, and high-impact marketing campaigns for consumer brands. Experienced in leading design teams, mentoring designers, and partnering with cross-functional stakeholders to deliver scalable creative systems that drive engagement and growth. Proficient in creative direction, art direction, visual systems, and lifecycle/CRM campaigns across push notifications, WhatsApp, email, and in-app channels. Brings hands-on expertise in AI-assisted workflows (Adobe Firefly, Midjourney, Google Flow, ChatGPT/Claude) to improve efficiency and production quality while maintaining strong creative standards.…Creative Design Lead with 8.8+ years of experience building brand identities, CRM ecosystems, and high-impact marketing campaigns for consumer brands. Experienced in leading design teams, mentoring designers, and partnering with cross-functional stakeholders to deliver scalable creative systems that drive engagement and growth. Proficient in creative direction, art direction, visual systems, and lifecycle/CRM campaigns across push notifications, WhatsApp, email, and in-app channels. Brings hands-on expertise in AI-assisted workflows (Adobe Firefly, Midjourney, Google Flow, ChatGPT/Claude) to improve efficiency and production quality while maintaining strong creative standards.

Megha Chhajer

Brand Designer, Graphic Designer, Creative Director, +1





Creative Design Lead with 8.8+ years of experience building brand identities, CRM ecosystems, and high-impact marketing campaigns for consumer brands. Experienced in leading design teams, mentoring designers, and partnering with cross-functional stakeholders to deliver scalable creative systems that drive engagement and growth. Proficient in creative direction, art direction, visual systems, and lifecycle/CRM campaigns across push notifications, WhatsApp, email, and in-app channels. Brings hands-on expertise in AI-assisted workflows (Adobe Firefly, Midjourney, Google Flow, ChatGPT/Claude) to improve efficiency and production quality while maintaining strong creative standards.…Creative Design Lead with 8.8+ years of experience building brand identities, CRM ecosystems, and high-impact marketing campaigns for consumer brands. Experienced in leading design teams, mentoring designers, and partnering with cross-functional stakeholders to deliver scalable creative systems that drive engagement and growth. Proficient in creative direction, art direction, visual systems, and lifecycle/CRM campaigns across push notifications, WhatsApp, email, and in-app channels. Brings hands-on expertise in AI-assisted workflows (Adobe Firefly, Midjourney, Google Flow, ChatGPT/Claude) to improve efficiency and production quality while maintaining strong creative standards.

Available to hire

Creative Design Lead with 8.8+ years of experience building brand identities, CRM ecosystems, and high-impact marketing campaigns for consumer brands. Experienced in leading design teams, mentoring designers, and partnering with cross-functional stakeholders to deliver scalable creative systems that drive engagement and growth.

Proficient in creative direction, art direction, visual systems, and lifecycle/CRM campaigns across push notifications, WhatsApp, email, and in-app channels. Brings hands-on expertise in AI-assisted workflows (Adobe Firefly, Midjourney, Google Flow, ChatGPT/Claude) to improve efficiency and production quality while maintaining strong creative standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Creative Design Lead - Visual Design at Swiggy Pvt Ltd

September 1, 2024 - April 30, 2024

Led a team of 6 designers delivering creative solutions across Central Growth, Instamart, National Accounts and CRM. Directed creative strategy and execution for high-impact campaigns including IPL, MaxSaver, BLC K, Noice, Swiggy HDFC Credit Card, and seasonal sale events. Partnered with marketing, category, product and copy teams to translate business objectives into scalable creative campaigns. Developed modular creative systems to accelerate execution across Push Notifications, WhatsApp, Email, and In-App marketing. Introduced AI-assisted workflows using Adobe Firefly, Midjourney, Google Flow and ChatGPT to improve creative efficiency and production quality. Mentored junior designers through design reviews, feedback sessions, and creative direction. Delivered creative assets supporting campaigns with significant business impact, including 114K incremental orders and improved CTR.

Senior Specialist - Visual Design at Neemans Pvt Ltd

May 1, 2022 - April 30, 2024

Led CRM creative strategy across Email, Push, and Performance marketing. Designed 70+ CRM campaigns contributing to approximately 20% revenue growth and strategized visual assets for social media and marketplace campaigns supporting brand and engagement goals. Built reusable campaign templates and scalable visual systems. Collaborated with Growth, Marketing, and Merchandising teams to improve customer engagement.

Senior Specialist - Visual Design at Neeman's Pvt Ltd

May 1, 2022 - April 30, 2024

Led CRM creative strategy across Email, Push and Performance Marketing. Designed 70+ CRM campaigns contributing to approximately 20% revenue growth and strategized visual assets for social media campaigns and marketplaces supporting brand and engagement goals. Built reusable campaign templates and scalable visual systems. Collaborated with Growth, Marketing, and Merchandising teams to improve customer engagement.

Senior Graphic Designer at Dot & Key Skin care By Nykaa

June 1, 2021 - March 31, 2022

Led creative development for major product launches including Hair Care. Managed a team of 3 designers across sale campaign execution. Delivered 100+ performance marketing creatives for Winter Wonderland campaign with ROI greater than 1. Built visual assets for IKW I, a Dot and Key Skin care subsidiary, enhancing its digital brand presence.

Graphic Designer at GRAPEVINE MEDIA SOLUTIONS PVT LTD

November 1, 2019 - June 30, 2021

Created brand identities and marketing campaigns for FMCG, hospitality and lifestyle brands. Developed brand guidelines, social campaigns, digital and print collaterals, and motion creatives. Collaborated with art directors and clients across multiple industries including JK Masale and Park Hotel.

Graphic Designer - Freelance Project at Prayas Exhibition (Lions Club of Calcutta)

March 1, 2019 - August 31, 2019

Worked independently on the 'Prayas' design project for the Lions Club of Calcutta. Took charge of designing print and visual assets for the exhibition; work was showcased in the local newspaper, representing a notable career achievement.

Graphic Designer - Freelance Project at Lions Club of Calcutta (Prayas Exhibition)

March 1, 2019 - August 31, 2019

Worked independently for the Prayas design project with the Lions Club of Calcutta. Took charge of designing print and visual assets for the exhibition, with her work showcased in the local newspaper.

Graphic Designer at Kraftix Digital

April 1, 2018 - March 31, 2019

Collaborated with the creative team to develop social media campaigns and design assets for digital and print channels for 20+ brands. Developed 10+ pitch decks that supported client conversions.

Graphic Designer at Jim Jees

March 1, 2017 - March 31, 2018

Designed and managed creative development for 10+ premium brands. Conceptualized design for print media and corporate branding including brochures, visiting cards, logos, letterheads, tent cards, menu cards, and more.

Graphic Designer at Jim Jées

March 1, 2017 - March 31, 2018

Designed and managed the development of creatives for 10+ premium brands. Created concepts for print media and corporate branding including brochures, visiting cards, logos, letterheads, tent cards, menu cards, and more.