Social Media Marketing Specialist at Freelance / Self-Employed

Managed and advertised on Facebook, Instagram, TikTok, YouTube, and LinkedIn; planned, launched and optimized paid campaigns (Meta Ads, TikTok Ads, Google/YouTube Ads) to generate leads, sales, and brand awareness; handled social pages (content planning, posting, inbox management, audience engagement); conducted audience research, targeting, retargeting, and A/B testing to improve ad performance and ROI; monitored analytics and prepared performance reports to adjust strategies based on data insights; delivered consistent growth for multiple clients across industries, focusing on brand awareness, engagement, and sales through strategic, data-driven social media marketing.