MJ

Mehdi Jouini

Available to hire

Senior Media Expert and Creative Director with 23+ years of experience leading institutional communication strategies, documentary and audiovisual production, and multi-platform digital campaigns across MENA and…

About

Senior Media Expert and Creative Director with 23+ years of experience leading institutional communication strategies, documentary and audiovisual production, and multi-platform digital campaigns across MENA and Sub-Saharan Africa. Founder & Creative Director at Fricasso and an independent media professional since 2016, delivering EU-compliant, high-impact visibility and outreach content.

Specialized in creative direction and platform-native storytelling for youth engagement, civil society outreach, and policy communication, including end-to-end production (script to post-production) and capacity-building for ministries and institutional communication units. Experienced in integrating emerging tools (including generative AI) with an ethical, guideline-driven approach.

  • 22 years' experience
  • Joined July 2026

Languages

  • FrenchFluent
  • ArabicFluent
  • EnglishFluent
  • ItalianIntermediate

Industry experience

  • Media & Entertainment
  • Other
  • Government
  • Professional Services
  • Non-Profit Organization

More experts in Franceville, Tunisia

Work experience· 13 roles

External Media Expert · Catalysis MediaApr 2026 – Present · 8 mos

Directed a specialized workshop for a cohort of 20 journalists, focusing on the ethical analysis of AI technologies in modern media.

External Media Expert & Digital Content Creator · RRC World / British Council (EU4Youth)Nov 2025 – Present · 1 yr 1 mo

Conceived and produced high-engagement digital content tailored for modern platforms (social media, short-form video) for the EU4Youth Maghroum'IN component; directed, shot, and post-produced official after-movies for program milestones; ensured compliance with EU Communication and Visibility Guidelines across all digital campaigns and produced assets.

Founder & Creative Director · FricassoJan 2023 – Present · 3 yrs 11 mos

Designed and executed an end-to-end data-driven digital content strategy across Meta, TikTok, and YouTube, shaping platform-native visual identities and content systems for audience engagement.

External Director & Multimedia Expert · Louis Berger / EIB / KfW (PMES, EU Funded)Aug 2019 – Jan 2022 · 2 yrs 6 mos
Producer & Director · Expertise France / EU (LEMMA Mobility Partnership)Jun 2019 – Dec 2019 · 7 mos
Director · NINTY4 VISION / El Nahar TVApr 2019 – Dec 2019 · 9 mos
Tourism Campaign Director · ONTT TunisiaNov 2018 – May 2019 · 7 mos
Media Expert & Trainer · CCM / EU Framework (PAPS - Eau)Nov 2016 – Mar 2017 · 5 mos

Education

Bachelor of Arts (BA) in Cinematography & Film/Video Production · EDAC Tunis1999 – 2002

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