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Senior Media Expert and Creative Director with 23+ years of experience leading institutional communication strategies, documentary and audiovisual production, and multi-platform digital campaigns across MENA and Sub-Saharan Africa. Founder & Creative Director at Fricasso and an independent media professional since 2016, delivering EU-compliant, high-impact visibility and outreach content. Specialized in creative direction and platform-native storytelling for youth engagement, civil society outreach, and policy communication, including end-to-end production (script to post-production) and capacity-building for ministries and institutional communication units. Experienced in integrating emerging tools (including generative AI) with an ethical, guideline-driven approach.…Senior Media Expert and Creative Director with 23+ years of experience leading institutional communication strategies, documentary and audiovisual production, and multi-platform digital campaigns across MENA and Sub-Saharan Africa. Founder & Creative Director at Fricasso and an independent media professional since 2016, delivering EU-compliant, high-impact visibility and outreach content. Specialized in creative direction and platform-native storytelling for youth engagement, civil society outreach, and policy communication, including end-to-end production (script to post-production) and capacity-building for ministries and institutional communication units. Experienced in integrating emerging tools (including generative AI) with an ethical, guideline-driven approach.

Mehdi Jouini

Creative Director, Film Director, Documentary Filmmaker, +1

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Senior Media Expert and Creative Director with 23+ years of experience leading institutional communication strategies, documentary and audiovisual production, and multi-platform digital campaigns across MENA and Sub-Saharan Africa. Founder & Creative Director at Fricasso and an independent media professional since 2016, delivering EU-compliant, high-impact visibility and outreach content. Specialized in creative direction and platform-native storytelling for youth engagement, civil society outreach, and policy communication, including end-to-end production (script to post-production) and capacity-building for ministries and institutional communication units. Experienced in integrating emerging tools (including generative AI) with an ethical, guideline-driven approach.…Senior Media Expert and Creative Director with 23+ years of experience leading institutional communication strategies, documentary and audiovisual production, and multi-platform digital campaigns across MENA and Sub-Saharan Africa. Founder & Creative Director at Fricasso and an independent media professional since 2016, delivering EU-compliant, high-impact visibility and outreach content. Specialized in creative direction and platform-native storytelling for youth engagement, civil society outreach, and policy communication, including end-to-end production (script to post-production) and capacity-building for ministries and institutional communication units. Experienced in integrating emerging tools (including generative AI) with an ethical, guideline-driven approach.

Available to hire

Senior Media Expert and Creative Director with 23+ years of experience leading institutional communication strategies, documentary and audiovisual production, and multi-platform digital campaigns across MENA and Sub-Saharan Africa. Founder & Creative Director at Fricasso and an independent media professional since 2016, delivering EU-compliant, high-impact visibility and outreach content.

Specialized in creative direction and platform-native storytelling for youth engagement, civil society outreach, and policy communication, including end-to-end production (script to post-production) and capacity-building for ministries and institutional communication units. Experienced in integrating emerging tools (including generative AI) with an ethical, guideline-driven approach.

Skills

Corporate Video

Video Advert

Pro Tools

DaVinci Resolve Studio

Adobe After Effects

Experience Level

Corporate Video

Expert

Video Advert

Expert

Pro Tools

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

Arabic

Fluent

English

Fluent

Italian

Intermediate

Work Experience

External Media Expert at Catalysis Media

April 1, 2026 - Present

Directed a specialized workshop for a cohort of 20 journalists, focusing on the ethical analysis of AI technologies in modern media.

External Media Expert & Digital Content Creator at RRC World / British Council (EU4Youth)

November 1, 2025 - Present

Conceived and produced high-engagement digital content tailored for modern platforms (social media, short-form video) for the EU4Youth Maghroum'IN component; directed, shot, and post-produced official after-movies for program milestones; ensured compliance with EU Communication and Visibility Guidelines across all digital campaigns and produced assets.

Founder & Creative Director at Fricasso

January 1, 2023 - Present

Designed and executed an end-to-end data-driven digital content strategy across Meta, TikTok, and YouTube, shaping platform-native visual identities and content systems for audience engagement.

External Director & Multimedia Expert at Louis Berger / EIB / KfW (PMES, EU Funded)

August 1, 2019 - January 1, 2022

Translated complex institutional financial mechanisms, credit lines, and EU/EIB funding frameworks into accessible visual narratives for local SMEs; conceived, scripted, and directed an animated explainer film series to raise awareness of eligibility and application processes; ensured EU/EIB/KfW visibility compliance across produced multimedia assets; coordinated with international technical assistance teams and institutional partners to communicate accurate eligibility criteria and workflows.

Producer & Director at Expertise France / EU (LEMMA Mobility Partnership)

June 1, 2019 - December 31, 2019

Led strategic media coverage and audiovisual production for high-level institutional events around EU–Tunisia migration and mobility policies; coordinated with EU representatives and national authorities to align messaging and protocol; delivered cross-platform communication assets deployed on official EU channels.

Director at NINTY4 VISION / El Nahar TV

April 1, 2019 - December 31, 2019

Directed the regional satirical sitcom 'Dakyouss & Makyouss', contributing to a program generating 93+ million YouTube views.

Tourism Campaign Director at ONTT Tunisia

November 1, 2018 - May 31, 2019

Directed a promotional tourism campaign targeting Eastern European markets.

Media Expert & Trainer at CCM / EU Framework (PAPS - Eau)

November 1, 2016 - March 31, 2017

Designed and delivered strategic capacity-building and technical assistance for institutional communication units (Ministry of Agriculture/AVFA and SONEDE) to enhance public outreach on environmental policies; developed training materials including trainee manuals, case studies, and institutional presentation frameworks; evaluated existing communication workflows and provided recommendations to align outputs with modern media standards; drafted and submitted the mission report with outcomes and performance indicators.

Media Expert & post-production specialist at freelance

January 1, 2016 - Present

Senior media expert and post-production leader specializing in end-to-end video operations, multi-camera broadcast systems, and institutional storytelling. Delivered 300+ commercial, broadcast, and institutional projects across North Africa, West Africa, and the Gulf for clients including global brands (Orange, Coca-Cola) and international donors (European Union, Expertise France). Hands-on master in Premiere Pro, After Effects, DaVinci Resolve, and Pro Tools, backed by extensive experience in technical training, workflow documentation, and ethical AI integration.

Senior Technical Trainer at Ministry of Culture

January 1, 2015 - January 1, 2015

Delivered training blocks on technical maintenance and digital video integration for ministry officials.

Producer/Director at ISIE

May 1, 2014 - June 30, 2014

Conceived, designed, and directed a comprehensive national voter awareness and civic engagement campaign for the 2014 democratic legislative elections; formulated nationwide cross-platform communication strategy (TV, radio, digital, print) to drive voter registration and turnout; coordinated with electoral commission leadership, civil society organizations, and international stakeholders to ensure political neutrality and legal compliance; managed large-scale audiovisual production and multi-channel deployment under critical election timelines.

Co-Founder & Creative Director at Not'prod Agency

April 1, 2011 - December 31, 2022

Managed a regional agency executing 300+ multi-market audiovisual projects (including Orange and Coca-Cola); directed 50+ films with budgets up to $600k; led creative and production direction across diverse client campaigns in multiple markets.

Post-Production Director at Nessma TV

September 1, 2004 - May 31, 2011

Managed post-production ecosystems for prime-time broadcasts, including Star Academy Maghreb, overseeing delivery and production pipeline for broadcast content.