Mehul Dhakal
I’m a video editor and content strategist who helps brands grow through high-retention short-form content.
About
I’m a video editor and content strategist who helps brands grow through high-retention short-form content. I’ve led end-to-end video production across organic and paid channels—editing, scripting, and refining hooks and pacing to improve both click-through and conversions.
Most recently, as Head of Content at RS Rewards, I grew Instagram from 13.5k to 118k followers in 18 months and owned every piece of video the brand shipped, including organic, paid ads, and YouTube. I’ve also scaled podcast accounts on TikTok (including 3.8x and 7.5x growth), and I’m fluent across Premiere Pro, After Effects, DaVinci Resolve, and CapCut—bringing fast turnaround while still hitting tight campaign deadlines.
- 2 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Education
Work experience· 4 roles
Produced Meta ad creative for Channel 7’s My Reno Rules, scripting and cutting short-form videos designed for click-through performance and live paid social distribution across Facebook and Instagram. Edited advertising content for social platforms and wrote scripts for short-form ads and campaigns. Developed video concepts aligned to marketing goals in collaboration with the team on content strategy and brand messaging.
Grew the podcast’s TikTok from 8k to 30.5k followers by cutting long-form episodes into short-form clips built for retention. Managed posting cadence and clip selection across the episode catalogue.
Grew Instagram from 13.5k to 118k followers in 18 months by owning strategy, production, and publishing as Head of Content. Improved click-through rate by 23.5% through scripting and structural edits—reworking hooks and pacing rather than superficial changes—which supported stronger conversion outcomes. Owned all video output across organic social, paid ads, and long-form YouTube from concept through edit to delivery. Produced live streams end to end, including setup, direction, and post-production, and managed multi-platform content strategy and the social media function through September 2025.
Education
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