Performance-driven Digital Marketing Manager with 6+ years of experience across PPC, SEO, CRO, analytics, CRM, and growth marketing. Proven track record of driving customer acquisition, lead generation, and revenue growth through Google Ads, Meta Ads, SEO, and full-funnel optimisation strategies. Experienced across B2B, B2C, SaaS, healthcare, agency, and D2C environments. Skilled in GA4, GTM, Looker Studio, HubSpot, AI-powered marketing, and data-driven decision-making. Passionate about combining creativity, analytics, and automation to deliver measurable business growth.

Mehul Joshi

Performance-driven Digital Marketing Manager with 6+ years of experience across PPC, SEO, CRO, analytics, CRM, and growth marketing. Proven track record of driving customer acquisition, lead generation, and revenue growth through Google Ads, Meta Ads, SEO, and full-funnel optimisation strategies. Experienced across B2B, B2C, SaaS, healthcare, agency, and D2C environments. Skilled in GA4, GTM, Looker Studio, HubSpot, AI-powered marketing, and data-driven decision-making. Passionate about combining creativity, analytics, and automation to deliver measurable business growth.

Available to hire

Performance-driven Digital Marketing Manager with 6+ years of experience across PPC, SEO, CRO, analytics, CRM, and growth marketing. Proven track record of driving customer acquisition, lead generation, and revenue growth through Google Ads, Meta Ads, SEO, and full-funnel optimisation strategies. Experienced across B2B, B2C, SaaS, healthcare, agency, and D2C environments. Skilled in GA4, GTM, Looker Studio, HubSpot, AI-powered marketing, and data-driven decision-making. Passionate about combining creativity, analytics, and automation to deliver measurable business growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Intermediate

Work Experience

Marketing Specialist at Ardesia Aesthetics (Skingevity)
December 1, 2025 - Present
Led end-to-end growth strategy across paid media, CRM and digital channels for a multi-clinic aesthetics business. Managed Google Ads & Meta Ads campaigns (Search, Performance Max, paid social), optimizing ROAS, CPL and bookings. Built full-funnel acquisition strategies; improved conversion rates and reduced CPA. Designed high-converting landing pages and CTAs; implemented CRM and lifecycle marketing with lead nurturing, retention and reactivation workflows. Executed email campaigns to boost engagement and repeat bookings. Led SEO and AI-driven GEO optimization; produced video-first social content to aid retargeting. Built GA4 and Looker Studio dashboards to track revenue, CPA, conversions and growth KPIs. Drove app launch, improved lead-to-booking conversions via funnel optimisations and staff training.
Contract Digital Marketing Manager at Torpedo
July 1, 2025 - August 1, 2025
Led multi-channel digital strategy across PPC, SEO, display and retargeting, delivering 25% increase in leads and 18% ROI improvement. Built dashboards and reporting for stakeholders; managed budgets; delivered CRO improvements via landing page optimisations; collaborated with UX, dev and content teams; leveraged AI tools to speed reporting and content workflows.
Contract Senior PPC & SEO Strategist at Nutcracker Agency Ltd
October 1, 2024 - April 1, 2025
Increased conversion rates by 35% via advanced bid strategies, audience targeting and A/B testing; grew organic traffic by 40% via audits, technical optimisation and content strategy; managed multi-client accounts; led testing frameworks across ads, landing pages and user journeys to improve ROI.
Paid Media & SEO Executive at Guardians Training
July 1, 2023 - September 30, 2024
Increased CTR by 15% and qualified leads by 40% through campaign optimisation; delivered 30% growth in organic traffic and 25% improvement in keyword rankings; managed Google Ads, Meta Ads and SEO campaigns end-to-end; executed email marketing campaigns improving engagement and conversion rates.
Digital Marketing Manager at Exavibes Services Pvt. Ltd
December 1, 2021 - January 31, 2023
Managed paid media campaigns across Google, Meta and Taboola with focus on performance and ROI; allocated budgets, optimised campaigns and analysed performance metrics; delivered SEO improvements across technical, on-page and off-page strategies; partnered with media platforms including Moneycontrol and Disney+ Hotstar.
Sr. Executive (SME - Digital Analyst) at Idealab Solution
January 1, 2021 - September 30, 2021
Executed performance campaigns across Google Ads and Meta Ads; conducted SEO and content optimisation using Ahrefs and Ubersuggest; built landing pages and supported CRO initiatives.
Marketing Analyst at Windoors International Limited
October 1, 2018 - December 31, 2020
Managed CRM (Salesforce Pardot) and marketing automation workflows; executed campaigns across digital and offline channels; built email campaigns and lead generation funnels.
Business Development Executive at Computrain Pvt. Ltd.
May 1, 2018 - October 31, 2018
Generated leads via social media and WhatsApp marketing campaigns; built and managed partnerships with educational institutions; conducted seminars and delivered talks to promote overseas education services.
Digital Marketing Consultant at theDigitalco.
April 1, 2020 - January 31, 2023
Provided digital marketing consulting for clients; built growth strategies; executed paid media and SEO; delivered ROI-focused campaigns across multiple industries.
SEO Specialist at The Media Particle
November 1, 2021 - February 28, 2022
Improved organic visibility through SEO audits, technical optimisation and content strategy; increased organic traffic for client websites.
PPC & Meta ads Manager at Mutatio Media
November 1, 2021 - February 28, 2022
Managed PPC and Meta ads campaigns across multiple clients; implemented advanced bid strategies and testing frameworks to improve ROI.

Education

MSc in Digital Marketing at Royal Holloway University of London
January 1, 2024 - June 10, 2026
Bachelor’s in Management Studies at University Of Mumbai
April 1, 2018 - June 10, 2026

Qualifications

Google Ads Certification
January 11, 2030 - June 10, 2026
GA4 Certification
January 11, 2030 - June 10, 2026
Campaign Manager & Conversion Optimisation Certification
January 11, 2030 - June 10, 2026
Google & Meta Blueprint Certifications
January 11, 2030 - June 10, 2026
Semrush Certification
January 11, 2030 - June 10, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education