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Strategic marketing and client management professional with 8+ years of experience leading integrated digital campaigns across Europe and APAC markets. Specialized in cross-cultural brand communication, multi-platform social media growth, and performance-driven campaign execution within luxury and corporate environments. Proven track record in managing global stakeholders, driving engagement, and translating strategy into measurable business results.…Strategic marketing and client management professional with 8+ years of experience leading integrated digital campaigns across Europe and APAC markets. Specialized in cross-cultural brand communication, multi-platform social media growth, and performance-driven campaign execution within luxury and corporate environments. Proven track record in managing global stakeholders, driving engagement, and translating strategy into measurable business results.

MEILAN CHEN

Social Media Manager, Content Creator, Marketing Strategist, +5

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Strategic marketing and client management professional with 8+ years of experience leading integrated digital campaigns across Europe and APAC markets. Specialized in cross-cultural brand communication, multi-platform social media growth, and performance-driven campaign execution within luxury and corporate environments. Proven track record in managing global stakeholders, driving engagement, and translating strategy into measurable business results.…Strategic marketing and client management professional with 8+ years of experience leading integrated digital campaigns across Europe and APAC markets. Specialized in cross-cultural brand communication, multi-platform social media growth, and performance-driven campaign execution within luxury and corporate environments. Proven track record in managing global stakeholders, driving engagement, and translating strategy into measurable business results.

Available to hire

Strategic marketing and client management professional with 8+ years of experience leading integrated digital campaigns across Europe and APAC markets. Specialized in cross-cultural brand communication, multi-platform social media growth, and performance-driven campaign execution within luxury and corporate environments. Proven track record in managing global stakeholders, driving engagement, and translating strategy into measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Italian

Advanced

French

Intermediate

Work Experience

Senior Media Manager at BREITLING

January 1, 2022 - November 24, 2025

Led global digital and social media initiatives across priority markets (China, Japan, Korea, Singapore), adapting global direction to maximize market relevance. Structured data-driven reporting frameworks and dashboards to evaluate social impact, audience behavior, and content performance. Strengthened collaboration across PR, CRM, retail and market teams to ensure unified brand presence across owned digital channels. Oversaw agency partners to drive creative alignment, content execution, and performance optimization.

Global Social Media Manager at PANERAI

January 1, 2022 - January 1, 2022

Built and governed global social media strategy across 10+ markets and multiple platforms; ensured consistent voice, visual identity, and content quality. Designed long-term digital content architecture and annual editorial direction aligned with corporate communication priorities. Delivered comprehensive KPI-based reporting, offering global insight benchmarks and local market guidance. Led cross-functional alignment for product storytelling, influencer amplification, and regional strategy execution.

Chinese Social Media Specialist at PANERAI

November 1, 2019 - November 1, 2019

Developed tailored digital strategies for Chinese social platforms (WeChat, Weibo, Douyin, Red Book), accelerating brand visibility and community growth. Produced culturally relevant content frameworks and performance reviews to maximize audience engagement and platform impact.

Content Manager / Key Account at DIGITAL RETEX (Tencent Trusted Partner)

October 1, 2017 - October 1, 2017

Delivered social media strategies for luxury and lifestyle clients targeting Chinese digital landscape. Coordinated content production and performance reporting to support continuous optimization. Ensured cross-channel message consistency and maintained client relationships across markets.

Global Social Media Manager at PANERAI

November 1, 2017 - January 1, 2022

Built and executed global social media strategy across 10+ markets, maintaining unified brand voice while localizing content for cultural relevance. Led end-to-end campaign execution including content production, influencer collaborations, and paid amplification. Designed annual content roadmaps aligned with corporate communication and commercial objectives. Delivered executive-level KPI reporting with actionable growth insights.

Chinese Social Media Specialist at PANERAI

November 1, 2017 - November 1, 2019

Developed localized China digital strategies across WeChat, Weibo, Douyin, and Xiaohongshu. Served as primary market liaison translating global campaigns into high-performing local activations. Boosted brand engagement through culturally optimized content frameworks and influencer coordination.

Content Manager / Key Account at DIGITAL RETEX (Tencent Trusted Partner)

October 1, 2015 - October 1, 2017

Managed key European luxury clients expanding into Chinese digital ecosystems. Led proposal development, campaign planning, content production, and performance reporting. Coordinated cross-border influencer campaigns and platform activations.