I’m a Senior Art Director and Brand Designer with 10+ years of experience creating bold, visually impactful identities across the GCC, currently based in Muscat. I’ve led the development of 30+ digital campaigns and crafted brand systems, packaging, and social-first visuals for industries including food, automotive, telecom, and lifestyle, always blending creativity with strategy to build brands that connect and perform. What sets me apart is my ability to design with both aesthetic impact and real-world engagement in mind. I specialize in modern, eye-catching visuals that are built for today’s social media culture, ensuring every touchpoint, from logo to packaging, is not just functional but highly shareable. With strong expertise in Adobe tools, motion design, and AI-driven workflows, I bring speed, originality, and a sharp creative direction to every project.

Mohamed Montassar

I’m a Senior Art Director and Brand Designer with 10+ years of experience creating bold, visually impactful identities across the GCC, currently based in Muscat. I’ve led the development of 30+ digital campaigns and crafted brand systems, packaging, and social-first visuals for industries including food, automotive, telecom, and lifestyle, always blending creativity with strategy to build brands that connect and perform. What sets me apart is my ability to design with both aesthetic impact and real-world engagement in mind. I specialize in modern, eye-catching visuals that are built for today’s social media culture, ensuring every touchpoint, from logo to packaging, is not just functional but highly shareable. With strong expertise in Adobe tools, motion design, and AI-driven workflows, I bring speed, originality, and a sharp creative direction to every project.

Available to hire

I’m a Senior Art Director and Brand Designer with 10+ years of experience creating bold, visually impactful identities across the GCC, currently based in Muscat. I’ve led the development of 30+ digital campaigns and crafted brand systems, packaging, and social-first visuals for industries including food, automotive, telecom, and lifestyle, always blending creativity with strategy to build brands that connect and perform.

What sets me apart is my ability to design with both aesthetic impact and real-world engagement in mind. I specialize in modern, eye-catching visuals that are built for today’s social media culture, ensuring every touchpoint, from logo to packaging, is not just functional but highly shareable. With strong expertise in Adobe tools, motion design, and AI-driven workflows, I bring speed, originality, and a sharp creative direction to every project.

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Work Experience

Senior Art Director at United Media Services LLC
June 1, 2024 - Present
Led the creative development of digital and social media campaigns across automotive, telecom, and financial sectors, ensuring cohesive storytelling and visual excellence. Supervised designers and motion artists to maintain brand consistency, guided the creative team toward innovation and continuous campaign quality improvement, and collaborated with marketing, strategy, and production teams to align creative direction with business objectives. Delivered over 30 digital campaigns that strengthened brand visibility and engagement across the GCC region.
Art Director & UI/UX Designer at Cekaso GmbH
April 1, 2023 - March 31, 2024
Conducted remote UI/UX design and visual concepts; delivered low-fidelity and high-fidelity prototypes for B2B, B2C, and SaaS platforms, including dashboards and self-ordering kiosks. Built and launched two responsive company websites via Webflow CMS, achieving a notable increase in client engagement. Collaborated closely with project managers and engineers using Jira and ClickUp to ensure seamless design implementation. Guided junior designers through feedback sessions and creative reviews to elevate quality and consistency.
Art Director & UI Designer at PCom Advertising
February 1, 2020 - September 30, 2023
Led visual concepts across digital, print, social, and motion for campaigns such as Riyadh Metro & Bus, King Salman Park, and Noor Riyadh Festival 2022. Designed and launched three responsive websites, improving usability and engagement. Created an Islamic Dream Interpretation app concept from concept to MVP, reaching 10k+ downloads and 5k active users in three months. Produced 10+ motion videos and 30+ pitch decks, strengthening storytelling and brand communication. Presented creative ideas to clients and translated complex briefs into strategic, high-impact designs. Developed digital wall and mini-game concepts to boost campaign engagement and produced print assets (flyers, magazines, packaging concepts) to captivate brand audiences. Supported and guided junior team members to improve workflow efficiency and design output quality.
Graphic Designer at Access Content Agency
August 1, 2018 - January 31, 2020
Created print assets such as flyers, magazines, and packaging concepts, and delivered digital visuals across multiple channels. Collaborated with marketing and production teams to ensure cohesive brand messaging and high-quality execution for campaigns in diverse industries.
Graphic Designer at W User Agency
September 1, 2016 - July 31, 2018
Supported multi-channel campaigns with print and digital design assets, including social media visuals, print collateral, and promotional materials. Worked closely with account teams to ensure brand consistency and timely delivery.

Education

Bachelor's Degree at Sectoral Training Center in Telecommunications, Tunis, Tunisia
January 11, 2030 - August 1, 2015

Qualifications

Google UX Design Professional Certificate
January 1, 2023 - April 17, 2026
Interaction Design Foundation Certificates (UX Design Foundations, UX for AR/VR, etc.)
January 1, 2024 - April 17, 2026

Industry Experience

Media & Entertainment, Financial Services, Government, Telecommunications, Software & Internet