Mekki Azzeddine
I'm a brand strategy-driven Senior Brand Designer with 5+ years of experience building visual identities, brand systems, and positioning frameworks for startups and SMEs.
About
I’m a brand strategy-driven Senior Brand Designer with 5+ years of experience building visual identities, brand systems, and positioning frameworks for startups and SMEs. I excel at translating business goals into clear, investor-ready branding and shaping concepts, visual direction, and strategic brand communication.
In my current role at Deepminds Venture Builder, I lead brand identity development and visual direction for several tech ventures, ensuring consistent brand systems and strategic alignment across platforms. I collaborate on UI/UX initiatives to boost usability and brand expression, and I contributed to a venture that secured $500K pre-seed investment as part of a multidisciplinary team. I’ve also delivered 35 design workshops to over 5,000 participants, helping grow Algeria’s next generation of designers.
- 2 years' experience
- Joined November 2025
Languages
- ArabicFluent
- EnglishFluent
- FrenchBeginner
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
More experts in Bordj El Kiffan, Algeria
Work experience
Led brand identity development and visual direction for multiple tech ventures under the venture builder. Designed digital and print assets ensuring consistent brand systems and strategic alignment across platforms. Collaborated on UI/UX design initiatives to enhance product usability and brand expression. Produced brand assets for a venture that later secured $500K pre-seed investment (as part of a multidisciplinary team).
Designed and delivered 25 complete brand identities including logos, typography, tone of voice, and visual systems. Built brand foundations that improved content performance, with client accounts reaching 16.52% engagement rate, 10.82% above industry average. Increased Horizon Mentoring engagement by 12% in the first month following rebranding.
Assisted in planning marketing strategies for youth events and programs. Provided training to peers on design and basic marketing principles.
Education
Certifications and awards
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