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Product designer with experience in e-commerce operations and digital experience optimization. Skilled in user research, usability testing, high-fidelity prototyping, information architecture, and accessibility, translating insights into practical improvements for digital products.…

Melissa Valencia

UX Designer, UI Designer, Product Designer, +2

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Product designer with experience in e-commerce operations and digital experience optimization. Skilled in user research, usability testing, high-fidelity prototyping, information architecture, and accessibility, translating insights into practical improvements for digital products.…

Available to hire

Product designer with experience in e-commerce operations and digital experience optimization. Skilled in user research, usability testing, high-fidelity prototyping, information architecture, and accessibility, translating insights into practical improvements for digital products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Lead UX/UI Design Intern at eL Locale

June 1, 2026 - Present

Led UX audits of a marketplace website and merchant dashboard, identifying and documenting critical usability issues and translating findings into actionable product recommendations. Improved information architecture for 72 local businesses to strengthen category organization, navigation, and product discovery. Presented research-backed recommendations to stakeholders and collaborated on prioritizing improvements ahead of product launch. Researched UX best practices and translated findings into recommendations for onboarding, navigation, and e-commerce experiences.

Web Designer at Stars & Stripes Heating & Air

March 1, 2025 - November 1, 2025

Designed and launched a user-friendly Squarespace website focused on trust, clarity, and accessibility for local homeowners. Optimized service descriptions and content for readability and SEO. Increased credibility and digital reach, resulting in an average of 5–10 new requests per week after launch.

E-commerce & Operations Manager at Mex West

February 1, 2022 - Present

Managed a high-traffic Shopify store, generating 485K page views and 1.4M user events over six months. Analyzed Shopify behavior and performance data to identify usability issues and guide improvements across high-traffic pages. Managed 700+ product listings, improving clarity and navigation through UX-driven organization. Optimized high-traffic pages including the homepage and key categories to improve user flow and help users find products faster.