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I'm Melina Gonzalez, a results-driven SEO Specialist based in Adelaide, Australia. I bring 5+ years of experience in technical SEO, keyword strategy, and performance optimization to boost organic traffic and improve Core Web Vitals, helping brands gain visibility and sustained growth. Throughout my career at EzoBoard, Accenture Argentina, and Axoft Argentina, I’ve built data-driven SEO programs, conducted comprehensive audits, and collaborated with cross-functional teams to deliver measurable performance improvements across North American and LATAM markets.…I'm Melina Gonzalez, a results-driven SEO Specialist based in Adelaide, Australia. I bring 5+ years of experience in technical SEO, keyword strategy, and performance optimization to boost organic traffic and improve Core Web Vitals, helping brands gain visibility and sustained growth. Throughout my career at EzoBoard, Accenture Argentina, and Axoft Argentina, I’ve built data-driven SEO programs, conducted comprehensive audits, and collaborated with cross-functional teams to deliver measurable performance improvements across North American and LATAM markets.

Melina Gonzalez

SEO Expert, Digital Marketer, Content Strategist, +7

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I'm Melina Gonzalez, a results-driven SEO Specialist based in Adelaide, Australia. I bring 5+ years of experience in technical SEO, keyword strategy, and performance optimization to boost organic traffic and improve Core Web Vitals, helping brands gain visibility and sustained growth. Throughout my career at EzoBoard, Accenture Argentina, and Axoft Argentina, I’ve built data-driven SEO programs, conducted comprehensive audits, and collaborated with cross-functional teams to deliver measurable performance improvements across North American and LATAM markets.…I'm Melina Gonzalez, a results-driven SEO Specialist based in Adelaide, Australia. I bring 5+ years of experience in technical SEO, keyword strategy, and performance optimization to boost organic traffic and improve Core Web Vitals, helping brands gain visibility and sustained growth. Throughout my career at EzoBoard, Accenture Argentina, and Axoft Argentina, I’ve built data-driven SEO programs, conducted comprehensive audits, and collaborated with cross-functional teams to deliver measurable performance improvements across North American and LATAM markets.

Available to hire

I’m Melina Gonzalez, a results-driven SEO Specialist based in Adelaide, Australia. I bring 5+ years of experience in technical SEO, keyword strategy, and performance optimization to boost organic traffic and improve Core Web Vitals, helping brands gain visibility and sustained growth.

Throughout my career at EzoBoard, Accenture Argentina, and Axoft Argentina, I’ve built data-driven SEO programs, conducted comprehensive audits, and collaborated with cross-functional teams to deliver measurable performance improvements across North American and LATAM markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

SEO Specialist at Axoft Software

January 1, 2006 - December 31, 2021

Led SEO initiatives using Google Analytics, Google Tag Manager, Screaming Frog, Ahrefs and SEMrush. Managed multi-channel campaigns (Meta Ads, Google Ads, Email Automation). Implemented agile project management (Kanban, Jira, Trello). Optimized websites on WordPress and Adobe Experience Manager. Bilingual: English & Spanish.

SEO Specialist at EzoBoard

May 1, 2024 - Present

Responsible for technical SEO, on-page optimization, keyword research, and performance improvements across North American and LATAM markets. Conduct technical SEO audits using Screaming Frog, SEMrush, and Ahrefs; perform keyword research and competitor analysis with UberSuggest and AnswerThePublic; manage WordPress SEO configurations including schema, canonical tags, and metadata optimization. Achievements include 30%+ organic traffic growth, Lighthouse score improvement from 68 to 99, LCP reduction from 4.3s to 0.9s, Total Blocking Time reduced from 140ms to 0ms, Speed Index from 2.9s to 0.7s, and CLS reduction from 0.018 to 0.003.

Digital Marketing Specialist at Accenture Argentina

January 1, 2021 - December 31, 2024

Managed digital marketing initiatives and ensured SEO best practices were integrated into enterprise-level website updates. Collaborated with cross-functional teams within agile frameworks; tracked campaign performance and KPI reporting. Achievements include improved reporting efficiency through structured dashboards, data-driven optimization, and 100% SLA completion ensuring on-time project delivery.

SEO Content Creator at Axoft Argentina

January 1, 2010 - December 31, 2021

Led content marketing and SEO initiatives to support inbound demand generation within SaaS environments. Developed SEO-focused content strategies aligned with search intent (landing pages, email campaigns, social media content) and integrated SEO with paid media campaigns (Meta Ads and Google Ads). Achievements include sustained long-term organic growth and a significant increase in YouTube views through content strategies for online events and social promotion.