Mel Jenkinson

Specialises in accelerating the launch and scaling of emerging beauty and wellness brands within the highly competitive beauty market. Identifies and amplifies unique brand differentiators, crafts impactful consumer experiences for sustained loyalty, and develops innovative marketing strategies that drive engagement, community building, and significant conversion growth for brands and retailers of all sizes.

Optimised UK, US, and Direct Selling websites for increased traffic and sales through meticulous asset management, compelling copywriting, and strategic landing/category page development. Managed and analysed email marketing campaigns and automations across both regions, using data insights to drive continuous improvement. Directed on-site SEO initiatives, partnering with a third-party platform to implement strategies and expand customer acquisition.

As a driven entrepreneur, launched, scaled, and sold a profitable 6-figure multi-brand e-commerce business specialising in natural and organic cosmetics. Bootstrapped from £500, built a Shopify-based store, led multi-channel marketing, and cultivated a digital community of 10,000+ followers. SEO contributed to 50% of web sales, email marketing generated ~30% of revenue, and I brokered brand partnerships and managed product launches and supplier negotiations. I am now eager to apply this end-to-end growth experience to help other beauty brands scale.