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I am an entrepreneurial and highly adaptable marketing professional with hands-on experience building and exiting a successful 6-figure DTC beauty and wellness brand. Skilled in all facets of digital marketing, from strategy development to campaign execution, with a passion for driving growth and a proven ability to thrive in fast-paced startup environments. I am eager to join a forward-thinking beauty or wellness startup or scale-up, where I can apply my expertise to support their growth and be part of an exciting, innovative brand development.…I am an entrepreneurial and highly adaptable marketing professional with hands-on experience building and exiting a successful 6-figure DTC beauty and wellness brand. Skilled in all facets of digital marketing, from strategy development to campaign execution, with a passion for driving growth and a proven ability to thrive in fast-paced startup environments. I am eager to join a forward-thinking beauty or wellness startup or scale-up, where I can apply my expertise to support their growth and be part of an exciting, innovative brand development.

Mel Jenkinson

Marketing Strategist, Growth Marketer, Content Strategist, +2

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I am an entrepreneurial and highly adaptable marketing professional with hands-on experience building and exiting a successful 6-figure DTC beauty and wellness brand. Skilled in all facets of digital marketing, from strategy development to campaign execution, with a passion for driving growth and a proven ability to thrive in fast-paced startup environments. I am eager to join a forward-thinking beauty or wellness startup or scale-up, where I can apply my expertise to support their growth and be part of an exciting, innovative brand development.…I am an entrepreneurial and highly adaptable marketing professional with hands-on experience building and exiting a successful 6-figure DTC beauty and wellness brand. Skilled in all facets of digital marketing, from strategy development to campaign execution, with a passion for driving growth and a proven ability to thrive in fast-paced startup environments. I am eager to join a forward-thinking beauty or wellness startup or scale-up, where I can apply my expertise to support their growth and be part of an exciting, innovative brand development.

Available to hire

I am an entrepreneurial and highly adaptable marketing professional with hands-on experience building and exiting a successful 6-figure DTC beauty and wellness brand.

Skilled in all facets of digital marketing, from strategy development to campaign execution, with a passion for driving growth and a proven ability to thrive in fast-paced startup environments. I am eager to join a forward-thinking beauty or wellness startup or scale-up, where I can apply my expertise to support their growth and be part of an exciting, innovative brand development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Marketing Consultant at Elixir Brands

July 1, 2024 - Present

Specialises in accelerating the launch and scaling of emerging beauty and wellness brands within the highly competitive beauty market. Identifies and amplifies unique brand differentiators, crafts impactful consumer experiences for sustained loyalty, and develops innovative marketing strategies that drive engagement, community building, and significant conversion growth for brands and retailers of all sizes.

E-commerce Marketing at Temple Spa

December 1, 2022 - June 1, 2024

Optimised UK, US, and Direct Selling websites for increased traffic and sales through meticulous asset management, compelling copywriting, and strategic landing/category page development. Managed and analysed email marketing campaigns and automations across both regions, using data insights to drive continuous improvement. Directed on-site SEO initiatives, partnering with a third-party platform to implement strategies and expand customer acquisition.

Founder at Glow Organic

September 1, 2015 - March 1, 2024

As a driven entrepreneur, launched, scaled, and sold a profitable 6-figure multi-brand e-commerce business specialising in natural and organic cosmetics. Bootstrapped from £500, built a Shopify-based store, led multi-channel marketing, and cultivated a digital community of 10,000+ followers. SEO contributed to 50% of web sales, email marketing generated ~30% of revenue, and I brokered brand partnerships and managed product launches and supplier negotiations. I am now eager to apply this end-to-end growth experience to help other beauty brands scale.