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Hi, I'm Mel! My title is Digital Marketing & Communications Specialist. I am a hard-working creative with a penchant for whimsy and humour. I enjoy problem-solving, collaborating and brainstorming ideas, as well as designing and copywriting. I love getting different opportunities to flex my creative muscles and put my skillset in digital marketing to good use. I'm a "jack of all trades," and I love wearing multiple hats.…Hi, I'm Mel! My title is Digital Marketing & Communications Specialist. I am a hard-working creative with a penchant for whimsy and humour. I enjoy problem-solving, collaborating and brainstorming ideas, as well as designing and copywriting. I love getting different opportunities to flex my creative muscles and put my skillset in digital marketing to good use. I'm a "jack of all trades," and I love wearing multiple hats.

Melissa Kelly

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Hi, I'm Mel! My title is Digital Marketing & Communications Specialist. I am a hard-working creative with a penchant for whimsy and humour. I enjoy problem-solving, collaborating and brainstorming ideas, as well as designing and copywriting. I love getting different opportunities to flex my creative muscles and put my skillset in digital marketing to good use. I'm a "jack of all trades," and I love wearing multiple hats.…Hi, I'm Mel! My title is Digital Marketing & Communications Specialist. I am a hard-working creative with a penchant for whimsy and humour. I enjoy problem-solving, collaborating and brainstorming ideas, as well as designing and copywriting. I love getting different opportunities to flex my creative muscles and put my skillset in digital marketing to good use. I'm a "jack of all trades," and I love wearing multiple hats.

Available to hire

Hi, I’m Mel! My title is Digital Marketing & Communications Specialist. I am a hard-working creative with a penchant for whimsy and humour. I enjoy problem-solving, collaborating and brainstorming ideas, as well as designing and copywriting. I love getting different opportunities to flex my creative muscles and put my skillset in digital marketing to good use. I’m a “jack of all trades,” and I love wearing multiple hats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Intermediate

Portuguese

Beginner

Work Experience

Owner/Operator, Digital Marketing & Communications Specialist at MelKel Media

August 1, 2024 - Present

Build and optimize websites, landing pages, and email campaigns to enhance client lead conversions. Manage CRM systems, automations, and integrations to streamline back-end operations. Provide strategic digital marketing support to small business owners, improving visibility and engagement.

Marketing Team Lead & Mobile App Manager at MelKel Media; The Institute of Wedding & Event Design

July 1, 2024 - October 9, 2025

Directed the creation and launch of IWED Mobile & IWED Global apps, leading a team of 7 to boost campaign delivery efficiency. Developed and optimized email campaigns and automated journeys, increasing engagement and conversions. Enhanced website UX with content updates and CSS/HTML improvements and designed sales funnels and landing pages to improve lead capture.

Swing Announcer/Board Operator/Production Assistant at Blackburn Media Inc. (103.9 CHOK + Cool 106.3)

December 1, 2021 - October 9, 2025

Hosted engaging radio shows and operated live broadcasts including provincial hockey games. Produced promotional audio and supported on-location broadcast teams.

Guest Services Rep & Slot Attendant, Promotions Dept. at Gateway Casinos & Entertainment Ltd.

December 1, 2020 - October 9, 2025

Delivered customer service while supporting live casino promotions. Voiced promotional content for pay systems and live contests.

In-Game Host at Sarnia Sting Hockey Club

April 1, 2019 - October 9, 2025

Entertainment with live reads, contests, and intermission games during home games.

Afternoon Drive Radio Host at Rewind 103.9 — Stingray Radio Inc.

September 1, 2018 - October 9, 2025

Hosted daily drive-time show, delivering local community engagement and entertainment.