Hi, I'm Melissa, a marketing strategist with a passion for turning expertise into stories people care about. Over the last years, I've worked across healthcare, media and digital marketing, developing content strategies, campaigns and brand narratives that connect business goals with real audience needs. Alongside my professional work, I'm currently completing an MSc in Marketing, allowing me to combine practical experience with the latest research and strategic frameworks. While I can create content myself, my strength lies in seeing the bigger picture: identifying opportunities, shaping positioning, developing content ecosystems and translating complex topics into communication that feels clear, relevant and memorable. I combine strategic thinking with hands-on execution and enjoy working with brands that want more than generic marketing. Whether it's content strategy, brand storytelling, social media, SEO or campaign development, I focus on creating communication that is both purposeful and engaging.…

Melissa Tükeler

Hi, I'm Melissa, a marketing strategist with a passion for turning expertise into stories people care about. Over the last years, I've worked across healthcare, media and digital marketing, developing content strategies, campaigns and brand narratives that connect business goals with real audience needs. Alongside my professional work, I'm currently completing an MSc in Marketing, allowing me to combine practical experience with the latest research and strategic frameworks. While I can create content myself, my strength lies in seeing the bigger picture: identifying opportunities, shaping positioning, developing content ecosystems and translating complex topics into communication that feels clear, relevant and memorable. I combine strategic thinking with hands-on execution and enjoy working with brands that want more than generic marketing. Whether it's content strategy, brand storytelling, social media, SEO or campaign development, I focus on creating communication that is both purposeful and engaging.…

Available to hire

Hi, I’m Melissa, a marketing strategist with a passion for turning expertise into stories people care about.

Over the last years, I’ve worked across healthcare, media and digital marketing, developing content strategies, campaigns and brand narratives that connect business goals with real audience needs. Alongside my professional work, I’m currently completing an MSc in Marketing, allowing me to combine practical experience with the latest research and strategic frameworks.

While I can create content myself, my strength lies in seeing the bigger picture: identifying opportunities, shaping positioning, developing content ecosystems and translating complex topics into communication that feels clear, relevant and memorable.

I combine strategic thinking with hands-on execution and enjoy working with brands that want more than generic marketing. Whether it’s content strategy, brand storytelling, social media, SEO or campaign development, I focus on creating communication that is both purposeful and engaging.

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Skills

Experience Level

Instagram
Expert
SEO Copywriting
Expert
Tiktok
Expert
WordPress
Expert
Canva
Expert
Google Ads
Expert
Adobe InDesign
Intermediate
Adobe Photoshop
Intermediate

Language

German
Fluent
English
Fluent
French
Intermediate
Korean
Intermediate

Work Experience

Content Marketing Manager at AXA Mobility Services
April 20, 2023 - December 31, 2024
Responsible for cross-channel content management, copywriting for internal and external documents and projects, SEO/SEA, CRM campaigns, and the planning and design of digital marketing campaigns.
Content & Community Manager at University Hospital Zurich
September 1, 2024 - September 1, 2027
Content & Community Management, Social Media Strategy, Newsletters; Assistant in Neurosurgery.
Surgical Technician at Charité – Universitätsmedizin Berlin
January 1, 2017 - January 1, 2019
Neurosurgical department support; clinical tasks and collaboration with medical teams.
Student Intern, Editorial Department at Ströer Media Brands GmbH
August 1, 2021 - March 20, 2023
Management and quality assurance of SEO content (creation, proofreading, publication), supervision and coordination of freelance writers and student interns, and responsibility for briefings and editorial processes.

Education

B.A. Journalism & Communications, Korean Studies at Free University Berlin
August 1, 2019 - January 1, 2020
M.S. in Business Administration (Marketing) at ZHAW - School of Management & Law
September 1, 2024 - September 1, 2027

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Financial Services, Education, Professional Services, Gaming
    paper Healthcare Employer Branding Campaign (University Hospital Zurich)

    Developed and executed a full-day Instagram takeover to showcase the work of surgical nurses and operating theatre staff to a broad public audience. The campaign combined educational content, storytelling, interactive formats and behind-the-scenes insights to improve visibility of healthcare professions and strengthen employer branding. The project was recognised internally as a best-practice example and selected content continued to be used beyond the campaign.

    Responsibilities
    -Concept development & storytelling
    -Content planning and storyboard creation
    -Filming and editing
    -On-camera presentation
    -Live community management
    -End-to-end project ownership

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    paper Healthcare Brand & Website Concept (MediWords)

    Created the strategic foundation, messaging framework and website concept for a healthcare communication brand focused on making medical topics more accessible and engaging. Developed positioning, service architecture, visual direction and content

    https://www.twine.net/signin

    paper Product Launch Strategy for a Sexual Wellness Brand

    Developed a complete go-to-market concept for the launch of a new sexual wellness product, including positioning, messaging, SEO strategy, landing page structure, content ecosystem and email marketing journey. The project focused on building a cohesive customer experience from awareness to conversion.

    https://www.twine.net/signin

    paper Art Exhibition Brochure & Storytelling Concept

    Developed and designed a brochure for a sculptor’s anniversary exhibition, translating artistic concepts into a clear and engaging visual narrative. Responsible for content structure, editorial storytelling, layout development and stakeholder coordination throughout the project.

    Skills demonstrated:
    -Editorial storytelling
    -Print communication
    -Visual communication
    -Stakeholder management
    -Concept development

    https://www.twine.net/signin