Hi, I’m Mel! I’m a digital marketer and content creator who brings strong capability both on-screen and behind the scenes! I have experience in campaign implementation, social media management and organic content creation for brands across fashion, food and beauty. Outside of work, I’m a creator myself with a library of viral videos and a deep understanding of what it takes to craft successful content. I invite you to view my portfolio to see for yourself!

Melissa Yew

Hi, I’m Mel! I’m a digital marketer and content creator who brings strong capability both on-screen and behind the scenes! I have experience in campaign implementation, social media management and organic content creation for brands across fashion, food and beauty. Outside of work, I’m a creator myself with a library of viral videos and a deep understanding of what it takes to craft successful content. I invite you to view my portfolio to see for yourself!

Available to hire

Hi, I’m Mel! I’m a digital marketer and content creator who brings strong capability both on-screen and behind the scenes! I have experience in campaign implementation, social media management and organic content creation for brands across fashion, food and beauty. Outside of work, I’m a creator myself with a library of viral videos and a deep understanding of what it takes to craft successful content. I invite you to view my portfolio to see for yourself!

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Language

English
Fluent

Work Experience

Digital Marketing Intern at Milkbar Digital
January 1, 2026 - March 31, 2026
Ideated and executed end-to-end content creation for brands across food, fashion and lifestyle. Led organic social content including ideation, production and video editing. Planned, scheduled and managed content calendar for A/W 26 launches. Tracked weekly performance analytics and optimised content based on insights. Wrote on-screen copy, captions, and voiceover scripts. Assisted and provided creative direction on social, campaign and e-commerce shoots.
Social Media Marketing Intern at Paire
January 1, 2026 - March 31, 2026
Ideated and executed end-to-end content creation for brands across food, fashion and lifestyle. Led organic social content including ideation, production and video editing. Planned, scheduled and managed content calendar for A/W 26 launches. Tracked weekly performance analytics and optimised content based on insights. Wrote on-screen copy, captions, and voiceover scripts. Assisted and provided creative direction on social, campaign and e-commerce shoots.
Implementation & Activation Coordinator at EssenceMediacom ANZ
March 1, 2025 - July 31, 2025
Supported the execution of local and national campaigns by coordinating bookings across out-of-home and digital channels (billboards, audio, display, TV, and public transport). Orchestrated media buys and asset delivery between publishers and clients, ensuring timely rollout of media plan. Developed media plans in alignment to client brief and budget to optimise reach.
Junior Social Media Coordinator at Milkbar Digital
October 1, 2024 - November 30, 2024
Led end-to-end social content creation, including ideation, production & editing using CapCut Pro. Managed content scheduling via Meta Business Suite and supported ad boosting. Sourced influencers and supported the coordination of brand partnerships and collaborations. Contributed to campaigns for Paul’s Dairy, DB Cosmetics, Everlast, Salvos, Fantastic Noodles, and Remington.
Project Officer at MINT Marketing Intelligence
June 1, 2024 - December 31, 2024
Worked with fellow project team to develop and carry out strategic marketing plans to grow a small Designed and produced social media content including short-form video content and static assets.
Marketing Officer at Enactus Melbourne
June 1, 2024 - December 31, 2024
Developed event marketing content for socials using Cap Cut & Canva. Worked collaboratively with fellow executives to promote and execute social and career development events for members. Community management of social platforms, including responding to comments and enquiries.
Marketing Director at ASEAN Students of Melbourne University (ASMU)
February 1, 2023 - November 30, 2023
Community management of club social media accounts (Instagram and Facebook). Wrote and developed promotional material for club events. Worked with fellow executive team members to plan and carry out university events.

Education

Bachelor of Commerce, Marketing & Management at The University of Melbourne
March 1, 2022 - December 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods