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I’m a social media marketing specialist and content creator with 6+ years of experience building and scaling content ecosystems across social, email, and omnichannel channels for B2B and B2C brands in education, SaaS, fintech, lifestyle, and construction. I translate complex concepts into accessible, social-first content and foster active online communities. I combine storytelling, analytics, and cross-functional collaboration to optimize campaigns, grow audiences, and drive measurable results. I enjoy experimenting with new formats and channels to keep content fresh and on-brand.…I’m a social media marketing specialist and content creator with 6+ years of experience building and scaling content ecosystems across social, email, and omnichannel channels for B2B and B2C brands in education, SaaS, fintech, lifestyle, and construction. I translate complex concepts into accessible, social-first content and foster active online communities. I combine storytelling, analytics, and cross-functional collaboration to optimize campaigns, grow audiences, and drive measurable results. I enjoy experimenting with new formats and channels to keep content fresh and on-brand.

Melaniya Ria Bchenko

Content Creator, Social Media Manager, Content Producer, +6

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I’m a social media marketing specialist and content creator with 6+ years of experience building and scaling content ecosystems across social, email, and omnichannel channels for B2B and B2C brands in education, SaaS, fintech, lifestyle, and construction. I translate complex concepts into accessible, social-first content and foster active online communities. I combine storytelling, analytics, and cross-functional collaboration to optimize campaigns, grow audiences, and drive measurable results. I enjoy experimenting with new formats and channels to keep content fresh and on-brand.…I’m a social media marketing specialist and content creator with 6+ years of experience building and scaling content ecosystems across social, email, and omnichannel channels for B2B and B2C brands in education, SaaS, fintech, lifestyle, and construction. I translate complex concepts into accessible, social-first content and foster active online communities. I combine storytelling, analytics, and cross-functional collaboration to optimize campaigns, grow audiences, and drive measurable results. I enjoy experimenting with new formats and channels to keep content fresh and on-brand.

Available to hire

I’m a social media marketing specialist and content creator with 6+ years of experience building and scaling content ecosystems across social, email, and omnichannel channels for B2B and B2C brands in education, SaaS, fintech, lifestyle, and construction. I translate complex concepts into accessible, social-first content and foster active online communities. I combine storytelling, analytics, and cross-functional collaboration to optimize campaigns, grow audiences, and drive measurable results. I enjoy experimenting with new formats and channels to keep content fresh and on-brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Creator & Social Media Specialist at Magic of Taste

September 30, 2020 - September 19, 2025

Local bakery specializing in high-quality baked goods and desserts. Planned, created, and managed engaging content for Instagram and Facebook, growing followers by 150% and increasing audience engagement by 60%.

Social Media Marketing Specialist (Part-time) at A Kyrgyz company with a presence in the USA (LVL-based wooden homes)

September 30, 2023 - September 19, 2025

Developed and executed social media campaigns for a modern wooden homes company; increased lead generation and brand awareness; grew follower base and engagement.

Content Marketing Specialist (part-time) at Canada-based company helping foreign-trained dentists achieve licensure

November 1, 2024 - Present

Created and executed data-driven content campaigns across social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube); coordinated in-person and online events, on-site product demonstrations, and field marketing initiatives. Planned and launched paid Meta Ads campaigns; grew followers by 1,000+; increased engagement and impressions; coordinated over 30 targeted email campaigns; managed event signage and marketing materials; tracked performance with Google Analytics and Meta Insights.

Marketing Specialist at CronaHome

August 1, 2022 - December 31, 2023

Developed social media content (Instagram, Facebook, TikTok) and video assets; enhanced brand awareness and follower growth; coordinated influencer partnerships and local events; produced on-site product demos and training materials; contributed to consistent brand messaging across channels.

Project Manager (contract, remote & on-site) at Fortilnes IO

May 1, 2021 - June 30, 2022

Led a cross-functional team of 10 developers, designers, and QA across 5+ projects, delivering on-time; implemented agile workflows and optimized task allocation; monitored KPIs, improved delivery accuracy, and increased client satisfaction.

Social Media Marketing Specialist & Content Creator at Scholars Dental

November 1, 2024 - Present

Led end-to-end social media and content strategy to recruit foreign-trained dentists. Increased student enrollments by 25% and drove $3.2M in revenue in 12 months through data-driven digital marketing across SEO, Meta Ads, social channels, and email funnels. Managed editorial calendars, multi-person approvals, and ensured campaigns aligned with brand voice and timely delivery. Analyzed cross-channel performance, identified trends, and implemented optimization to boost impressions and CTR by 20% and 15% respectively.

Content & Social Media Manager (contract) at The Human Intelligence School

July 1, 2025 - December 1, 2025

Developed content strategy translating technical and career-focused topics into short-form video, blog posts, and social updates, increasing engagement by 28% in six months. Managed paid campaigns (Meta Ads, SEO/SEM) and optimized creative for student recruitment, improving sign-ups by 15% and qualified leads by 12%. Produced educational and lifestyle content for social channels, increasing average audience retention by 22% and content shares by 18%. Maintained editorial calendars and consistent multi-channel messaging.

Social Media Marketing Manager (full-time) at Honkarakenne

January 1, 2024 - June 30, 2025

Developed and executed social-first content translating product features and design concepts into visuals and stories, increasing brand awareness by 35% and engagement by 45%. Produced lifestyle content to showcase homes and community, mentored 3 social specialists, improved campaign workflows, and aligned with brand messaging. Optimized response and engagement rates by 50%, strengthening customer relationships and brand loyalty.

Social Media Marketing Specialist (full-time) at CronaHome

August 1, 2022 - December 31, 2023

Designed social-first content simplifying technical construction concepts, generating 250%+ follower growth and doubling customer inquiries. Planned and executed campaigns on Facebook, Instagram, and TikTok, increasing post engagement by 45% and reach by 60%. Mentored a team of 2 to independently manage accounts and content production. Coordinated seasonal promotions contributing to a 35% increase in daily sales.

IT Project Manager (contract, full-time) at Fortilynes IO

May 1, 2021 - June 30, 2022

Led a team of 10 developers, designers, and QA specialists, delivering 5+ projects simultaneously with 100% on-time completion. Implemented agile workflows and optimized task allocation, increasing team productivity by 25% and reducing project errors by 30%. Monitored project KPIs, applied data-driven adjustments, improving delivery accuracy and client satisfaction by 40%. Streamlined reporting and documentation, cutting administrative time by 20%.

Social Media Marketing Specialist (part-time) at Viv at Vera

January 1, 2021 - September 30, 2023

Developed and implemented social media marketing plans, increasing followers by 180%. Managed content creation across Facebook, Instagram, and TikTok, increasing post reach and engagement significantly. Executed targeted Meta Ads campaigns optimizing audience and budget for maximum ROI. Mentored 3 team members enabling independent account management and high-quality content.

Social Media Coordinator (part-time) at Orto Master

January 1, 2020 - November 30, 2023

Developed and implemented social media marketing plans, growing followers and engagement across three channels. Coordinated content production and campaigns, mentoring a team of 2 to independently manage accounts.

Content Creator (full-time) at Magic of Taste

March 1, 2019 - September 30, 2020

Created engaging Instagram and Facebook content, growing followers by 150% and engagement by 60%. Planned and executed Meta Ads campaigns, increasing online orders by 70% and driving foot traffic to the bakery. Coordinated seasonal promotions and campaigns, contributing to a 35% rise in daily sales. Analyzed campaign performance and applied insights to improve ROI by 45%.