Melaniya Ria Bchenko

Developed content strategy translating technical and career-focused topics into short-form video, blog posts, and social updates, increasing engagement by 28% in six months. Managed paid campaigns (Meta Ads, SEO/SEM) and optimized creative for student recruitment, improving sign-ups by 15% and qualified leads by 12%. Produced educational and lifestyle content for social channels, increasing average audience retention by 22% and content shares by 18%. Maintained editorial calendars and consistent multi-channel messaging.

Led end-to-end social media and content strategy to recruit foreign-trained dentists. Increased student enrollments by 25% and drove $3.2M in revenue in 12 months through data-driven digital marketing across SEO, Meta Ads, social channels, and email funnels. Managed editorial calendars, multi-person approvals, and ensured campaigns aligned with brand voice and timely delivery. Analyzed cross-channel performance, identified trends, and implemented optimization to boost impressions and CTR by 20% and 15% respectively.

Created and executed data-driven content campaigns across social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube); coordinated in-person and online events, on-site product demonstrations, and field marketing initiatives. Planned and launched paid Meta Ads campaigns; grew followers by 1,000+; increased engagement and impressions; coordinated over 30 targeted email campaigns; managed event signage and marketing materials; tracked performance with Google Analytics and Meta Insights.