Melania Velasquez

Developed and optimized SEO-focused marketing content for email campaigns, social media, and client websites to increase visibility and drive engagement. Led and mentored junior research staff to strengthen research and analysis capabilities. Used tools such as Google Analytics, SEMrush, and Google Ads to analyze trends and refine strategies, and managed PPC campaigns across multiple platforms to align spend with client objectives. Built strong client relationships by presenting proposals and reports and maintaining open communication for feedback. Worked with both B2B and B2C companies.

Monitored trends in social media, industry, and the competitive landscape to generate new content for Real Estate Agents. Created landing pages and email marketing campaigns for Realtors across the U.S. Managed client relationships, created work procedure manuals, and trained fellow Marketing Specialists. Managed 60+ client accounts involving email marketing, social media updates, listing status updates, landing page maintenance, and direct mail campaigns.

Provided expertise on company products and services by maintaining strong knowledge of offerings. Generated new accounts through networking and promotional approaches, arranged and followed through with potential client contacts, and supported service needs. Used Salesforce to manage portfolio and prospective leads, and conducted market research to identify new business opportunities and expansion targets.