Hi, I'm Melanie Loayza. I'm a Marketing and Finance student at Universidad San Francisco de Quito, passionate about building meaningful brands and crafting creative digital strategies. I specialize in branding and digital marketing, focusing on developing engaging campaigns that resonate with target audiences and drive results. I enjoy blending storytelling with a strategic mindset to strengthen brand identity and boost online presence across platforms.

Melanie Loayza

Hi, I'm Melanie Loayza. I'm a Marketing and Finance student at Universidad San Francisco de Quito, passionate about building meaningful brands and crafting creative digital strategies. I specialize in branding and digital marketing, focusing on developing engaging campaigns that resonate with target audiences and drive results. I enjoy blending storytelling with a strategic mindset to strengthen brand identity and boost online presence across platforms.

Available to hire

Hi, I’m Melanie Loayza. I’m a Marketing and Finance student at Universidad San Francisco de Quito, passionate about building meaningful brands and crafting creative digital strategies.

I specialize in branding and digital marketing, focusing on developing engaging campaigns that resonate with target audiences and drive results. I enjoy blending storytelling with a strategic mindset to strengthen brand identity and boost online presence across platforms.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Marketing Intern at Sweet
May 2, 2024 - August 2, 2024
Assisted in marketing campaigns, conducted data analysis, and contributed to advertising initiatives. Increased client flow by 20% through targeted campaigns and improved overall shopping experience via data-driven support and efficient service.

Education

Bachelor's Degree in Finance and Marketing at Universidad San Francisco de Quito
January 1, 2021 - January 1, 2025
Exchange Program in Finance and Marketing at University of Richmond
September 1, 2024 - December 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Media & Entertainment, Retail, Software & Internet