Creative, results-driven Social Media Manager with 6+ years of experience in B2B SaaS, legal tech, and technology marketing. I specialize in building social media strategies that grow brand awareness, drive meaningful engagement, and support qualified lead generation. I bring a strong mix of strategic storytelling, AI-driven content creation, data analysis, and cross-functional collaboration. I’m highly experienced in creating compelling content for audiences across LinkedIn, X/Twitter, Facebook, Instagram, TikTok, and YouTube, with a focus on making complex products feel clear, human, and engaging. I am a Canadian citizen and resident, currently living part-time in Costa Rica.…

Melanie Eyssen

Creative, results-driven Social Media Manager with 6+ years of experience in B2B SaaS, legal tech, and technology marketing. I specialize in building social media strategies that grow brand awareness, drive meaningful engagement, and support qualified lead generation. I bring a strong mix of strategic storytelling, AI-driven content creation, data analysis, and cross-functional collaboration. I’m highly experienced in creating compelling content for audiences across LinkedIn, X/Twitter, Facebook, Instagram, TikTok, and YouTube, with a focus on making complex products feel clear, human, and engaging. I am a Canadian citizen and resident, currently living part-time in Costa Rica.…

Available to hire

Creative, results-driven Social Media Manager with 6+ years of experience in B2B SaaS, legal tech, and technology marketing. I specialize in building social media strategies that grow brand awareness, drive meaningful engagement, and support qualified lead generation.

I bring a strong mix of strategic storytelling, AI-driven content creation, data analysis, and cross-functional collaboration. I’m highly experienced in creating compelling content for audiences across LinkedIn, X/Twitter, Facebook, Instagram, TikTok, and YouTube, with a focus on making complex products feel clear, human, and engaging.

I am a Canadian citizen and resident, currently living part-time in Costa Rica.

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Work Experience

Social Media Manager at Green Channel – Streaming Platform
November 1, 2019 - July 1, 2021
In charge of email marketing, influencer partnerships, social media accounts (Facebook, Instagram, Twitter), content creation and design, blog content management, and events coordination.
Social Media Manager at WYND Technologies, Inc.
July 1, 2020 - July 1, 2023
Content creation and posting across all social media accounts (Instagram, Facebook, LinkedIn, Twitter, TikTok, Pinterest); responsible for email marketing for five property management companies, creating weekly and biweekly newsletters.
Social Media Manager at Red Awning
September 1, 2023 - April 1, 2024
Developed and executed a comprehensive social media strategy to increase engagement and brand visibility in the B2B sector. Used AI-powered tools to brainstorm, produce, and optimize multi-format content, including video and written posts. Managed end-to-end content calendar across LinkedIn, X, Facebook and Instagram. Monitored social media analytics and reported on performance, contributing to a 20% increase in content engagement. Built influencer partnerships and collaborated with marketing and leadership teams.
Social Media Manager at Even Up Law
April 1, 2024 - Present
Driven Social Media Manager with 6+ years of experience in B2B SaaS and technology. Developed and executed comprehensive social media strategies that drive engagement, cultivate brand awareness, and generate qualified leads. Proficient in AI-driven content creation, data analysis, and cross-functional collaboration. Crafted compelling narratives and visuals for LinkedIn, X, Facebook, and Instagram.

Education

Bachelor of Business Administration at Simon Fraser University
January 11, 2030 - June 2, 2026

Qualifications

WFA Renegade Digital Marketing Course
January 11, 2030 - June 2, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment