Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Melissa Eyzaguirre Alemán, a Digital Marketing and Communications Specialist with 7+ years of experience leading integrated brand strategies across multiple industries. I excel in 360° campaign management, paid media, SEO, corporate communications, and digital reputation management, always optimizing ROI and aligning digital efforts with global business objectives. I’ve led multi-country digital strategies, strengthened brand visibility through data-driven insights, and designed programs like a Digital Ambassadors initiative. I’m known for driving digital growth, improving investment efficiency, and turning audience insights into campaigns that resonate with diverse markets.…I'm Melissa Eyzaguirre Alemán, a Digital Marketing and Communications Specialist with 7+ years of experience leading integrated brand strategies across multiple industries. I excel in 360° campaign management, paid media, SEO, corporate communications, and digital reputation management, always optimizing ROI and aligning digital efforts with global business objectives. I’ve led multi-country digital strategies, strengthened brand visibility through data-driven insights, and designed programs like a Digital Ambassadors initiative. I’m known for driving digital growth, improving investment efficiency, and turning audience insights into campaigns that resonate with diverse markets.

Melissa Eyzaguirre Alemán

Digital Marketer, Content Creator, Social Media Manager, +2





I'm Melissa Eyzaguirre Alemán, a Digital Marketing and Communications Specialist with 7+ years of experience leading integrated brand strategies across multiple industries. I excel in 360° campaign management, paid media, SEO, corporate communications, and digital reputation management, always optimizing ROI and aligning digital efforts with global business objectives. I’ve led multi-country digital strategies, strengthened brand visibility through data-driven insights, and designed programs like a Digital Ambassadors initiative. I’m known for driving digital growth, improving investment efficiency, and turning audience insights into campaigns that resonate with diverse markets.…I'm Melissa Eyzaguirre Alemán, a Digital Marketing and Communications Specialist with 7+ years of experience leading integrated brand strategies across multiple industries. I excel in 360° campaign management, paid media, SEO, corporate communications, and digital reputation management, always optimizing ROI and aligning digital efforts with global business objectives. I’ve led multi-country digital strategies, strengthened brand visibility through data-driven insights, and designed programs like a Digital Ambassadors initiative. I’m known for driving digital growth, improving investment efficiency, and turning audience insights into campaigns that resonate with diverse markets.

Available to hire

I’m Melissa Eyzaguirre Alemán, a Digital Marketing and Communications Specialist with 7+ years of experience leading integrated brand strategies across multiple industries. I excel in 360° campaign management, paid media, SEO, corporate communications, and digital reputation management, always optimizing ROI and aligning digital efforts with global business objectives.

I’ve led multi-country digital strategies, strengthened brand visibility through data-driven insights, and designed programs like a Digital Ambassadors initiative. I’m known for driving digital growth, improving investment efficiency, and turning audience insights into campaigns that resonate with diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Account Executive at Wunderman Thompson

January 1, 2024 - January 1, 2024

Client: Scotiabank. Managed 'Date Cuenta' campaign, coordinating five media and creative agencies. Oversaw monthly campaigns and digital strategy execution. Led creative processes ensuring brand alignment.

Senior Analyst at WHY_NOT?

April 1, 2021 - April 1, 2021

Prepared reports (ROI, KPIs, CR, sentiment). Designed strategies aligned with CSR and sustainability. Managed content using Quantico and Google Trends.

Communications Intern at ALICORP

April 1, 2019 - April 1, 2019

Analyzed social media performance. Supported campaigns, PR, and events. Assisted SAP purchasing processes.

Junior Account Executive at Wunderman Thompson

April 1, 2018 - April 1, 2018

Coordinated with clients and creative teams. Managed social media content and crisis responses. Produced reports using Quantico and Revinate.