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Hi, I'm MelGibson Gachanja, a Marketing & Media Lead based in Nairobi, Kenya. I lead marketing, media, and digital projects for brands across Real Estate, Construction, FMCG, Retail and Creative industries, delivering integrated digital marketing strategies, content calendars, and engaging media campaigns. With 4+ years in the field, I excel at creative storytelling, data-driven decision making, and AI-assisted workflows to improve delivery timelines and ROI. I enjoy building brand stories, coordinating cross-functional teams, growing social media audiences, and turning market insights into impactful campaigns that boost visibility and drive sales.…Hi, I'm MelGibson Gachanja, a Marketing & Media Lead based in Nairobi, Kenya. I lead marketing, media, and digital projects for brands across Real Estate, Construction, FMCG, Retail and Creative industries, delivering integrated digital marketing strategies, content calendars, and engaging media campaigns. With 4+ years in the field, I excel at creative storytelling, data-driven decision making, and AI-assisted workflows to improve delivery timelines and ROI. I enjoy building brand stories, coordinating cross-functional teams, growing social media audiences, and turning market insights into impactful campaigns that boost visibility and drive sales.

MelGibson Gachanja

Content Creator, Content Producer, Brand Strategist, +5

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Hi, I'm MelGibson Gachanja, a Marketing & Media Lead based in Nairobi, Kenya. I lead marketing, media, and digital projects for brands across Real Estate, Construction, FMCG, Retail and Creative industries, delivering integrated digital marketing strategies, content calendars, and engaging media campaigns. With 4+ years in the field, I excel at creative storytelling, data-driven decision making, and AI-assisted workflows to improve delivery timelines and ROI. I enjoy building brand stories, coordinating cross-functional teams, growing social media audiences, and turning market insights into impactful campaigns that boost visibility and drive sales.…Hi, I'm MelGibson Gachanja, a Marketing & Media Lead based in Nairobi, Kenya. I lead marketing, media, and digital projects for brands across Real Estate, Construction, FMCG, Retail and Creative industries, delivering integrated digital marketing strategies, content calendars, and engaging media campaigns. With 4+ years in the field, I excel at creative storytelling, data-driven decision making, and AI-assisted workflows to improve delivery timelines and ROI. I enjoy building brand stories, coordinating cross-functional teams, growing social media audiences, and turning market insights into impactful campaigns that boost visibility and drive sales.

Available to hire

Hi, I’m MelGibson Gachanja, a Marketing & Media Lead based in Nairobi, Kenya. I lead marketing, media, and digital projects for brands across Real Estate, Construction, FMCG, Retail and Creative industries, delivering integrated digital marketing strategies, content calendars, and engaging media campaigns. With 4+ years in the field, I excel at creative storytelling, data-driven decision making, and AI-assisted workflows to improve delivery timelines and ROI.

I enjoy building brand stories, coordinating cross-functional teams, growing social media audiences, and turning market insights into impactful campaigns that boost visibility and drive sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Intermediate

Swahili

Advanced

English

Fluent

Work Experience

Marketing & Media Lead at Kreat Services

January 1, 2025 - Present

Lead marketing, media, and digital projects for brands across multiple industries; developed integrated digital marketing strategies across social platforms and paid campaigns; managed video production from pre-production to publishing; provided brand positioning, messaging support, and content calendars; coordinated with client teams, vendors, drone crews and editors; used analytics to drive campaign improvements; implemented AI-powered workflows to improve delivery timelines; oversaw cross-functional teams and project budgets; produced client-facing reports and case studies; selected client projects and achievements include Grey Oak Ltd, Caskle Civil Engineering Ltd, NG Windsong & Grainmill Oats, and Bahari Homes Ltd.

Video Intern and Content Creator at Ringier Africa Digital Publishing (Pulse Kenya)

October 1, 2019 - January 31, 2020

Produced and edited news videos that boosted audience reach by 30%; created branded video content for social platforms; experimented with formats to attract new audience segments; scripted, edited and produced content.

Content Creator at The MMG (Personal Brand)

January 1, 2017 - December 31, 2023

Shot and edited engaging storytelling videos; built a digital community through entertainment and educational content.

Choreographer & Dance Lead at Untie Jemimah Creatives

January 1, 2021 - December 31, 2024

Choreographer and dance lead for live performances and content productions; collaborated on brand content and storytelling; endorsements received from Credo Faster (2023) and RoseGold Holidays (2022).

Influencer at Njugush Through Thick and Thin

January 1, 2020 - December 31, 2020

Influencer for Through Thick and Thin (1 & 2), creating content and driving audience engagement for the brand.

Marketing & Media Lead at Spark Ltd

January 1, 2025 - Present

Lead marketing, media, and digital projects for brands across multiple industries while overseeing strategic direction, creative design, and execution. Developed and delivered integrated digital marketing strategies across social platforms and paid campaigns. Managed video production projects from pre-production to publishing. Provided brand positioning, messaging support and content calendars. Coordinated with client teams, vendors, drone crews and editors. Used analytics to support decision making and campaign improvement. Implemented AI-powered and systems-driven workflows to improve delivery timelines.

Marketing & Media Lead at Kreat Services

March 1, 2022 - December 1, 2024

Oversee social media channels, create audience-focused campaigns, and analyze performance indicators. Monitor website traffic, assess campaign effectiveness, and produce data for strategic choices. Prepare internal communication campaigns and enhance systems. Maintain an organized media collection for internal and external use. Oversee cross-functional teams to carry out marketing campaigns on budget while upholding strong stakeholder communication. Coordinate the company's intranet and website improvements and content optimization.