Available to hire
I’m Melina Politi, a performance and digital marketing leader focused on building and scaling acquisition-driven campaigns across EMEA. I currently direct performance marketing strategy for EMEA brands, partnering with teams to translate business goals into measurable outcomes through channel planning, KPI-driven optimization, and deep performance analysis.
My background spans digital acquisition, SEO (on-site & off-site), and brand & communications work—covering everything from lead generation and onboarding optimization to social media strategy and crisis-aware content planning. I enjoy combining strong leadership with hands-on experimentation, using data and tracking tools to improve ROI for a wide range of brands, including Toyota, Amazon, Shell Energy, and gaming clients where compliance is essential.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
German
Intermediate
French
Beginner
Work Experience
T&P Performance Marketing Director (EMEA Brands) at T&P
May 1, 2022 - PresentDirect digital performance marketing strategy for EMEA clients, including Toyota, National Express, Shell Energy, Amazon, and Dublin Express. Lead teams of digital marketing specialists to ensure successful execution across digital channels. Analyze campaign performance using critical KPIs to continuously optimize campaigns and drive results.
Backbone Marketing Director (Greece, Canada, Colombia) at BACKBONE
February 1, 2021 - May 1, 2022Own brand positioning and ensure consistent messaging across channels. Develop content strategies and materials for social media, corporate newsletters, press releases, websites, and brochures. Conduct market research to identify new niches and markets. Plan and execute digital acquisition campaigns and SEO projects (on-site & off-site) for clients in Greece and Canada, driving measurable growth.
Marketing Officer at BLUEFIELDS MEDIA
October 1, 2018 - January 1, 2021Positioned casinoweb.gr as a prominent brand across Greek and UK markets. Led performance-focused customer acquisition campaigns using search, display, social media, and programmatic advertising. Analyzed player behavior data to refine acquisition strategies and improve campaign performance.
Performance Marketing Manager at LIQUID MEDIA (Bwin.gr, Sportingbet.gr, Vistabet.gr)
June 1, 2016 - September 1, 2018Directed performance marketing and communication strategies for Entain’s brands (bwin.gr, sportingbet.gr, vistabet.gr), supporting acquisition, engagement, and retention. Coordinated cross-team execution so hero campaigns translated effectively into digital channels. Ensured regulatory-compliant content planning for the Greek market and led campaign analysis to improve ROI for each brand.
Digital Acquisition Lead at LIQUID MEDIA (Novibet)
June 1, 2016 - September 1, 2018Developed marketing strategy, budget, and coordinated the brand’s initial launch in Greece. Led acquisition across PPC, SEO, ASO, social, display/programmatic, while optimizing onboarding and tracking conversions to deliver actionable insights to the Head of Branding. Coordinated creative with agencies and internal teams and collaborated with BI to support data-driven campaign optimization.
Digital Marketing Lead at GREEK GEEKS
November 1, 2015 - June 1, 2016Managed client acquisition activations across digital channels and aligned work to strategic objectives. Oversaw and improved clients’ digital media presence including website updates, content creation, analytics, SEO, and development. Executed targeted marketing campaigns using behavioral interest profiling to drive efficient outcomes.
Digital Marketing Manager for Alpha Bank (Social Media) at TRIBAL WORLDWIDE ATHENS
November 1, 2013 - July 1, 2015Designed and implemented social media marketing strategies, including two premium LinkedIn campaigns. Managed communities and curated content to strengthen audience engagement and loyalty. Developed and implemented crisis management approaches. Created and executed social media acquisition campaigns for awareness and engagement.
Business Development Junior Manager at ZOO BYTES
March 1, 2013 - October 1, 2013Designed and implemented online and offline marketing strategies to increase brand visibility and engagement. Wrote creative copy for multiple marketing channels. Coordinated company presence at European exhibitions to represent the brand and engage potential clients and partners.
Marketing and Sales Officer at CYBERSTREAM
August 1, 2012 - February 1, 2013Developed online and offline marketing strategies to increase brand awareness and engagement. Implemented inbound marketing to attract and convert prospects using valuable content and experiences. Coordinated participation in European exhibitions to support networking and brand visibility.
Digital Media Executive at INTALE SA
April 1, 2010 - May 1, 2012Managed planning and execution of Google Ads campaigns to improve online visibility and drive traffic.
Education
Master of Science in Management of Business, Innovation and Technology at Athens Information Technology
January 1, 2010 - January 1, 2011Applied Mathematics and Natural Sciences at National Technical University|Athens
January 1, 2002 - January 1, 2010Qualifications
AIPMM (Certified Product Manager & Certified Product Marketing Manager)
January 11, 2030 - September 23, 2026Certificate of English (Proficiency)
January 11, 2030 - September 23, 2026Kleines Deutches Sprachdiplom
January 11, 2030 - September 23, 2026DELF A1 & A3
January 11, 2030 - September 23, 2026Industry Experience
Gaming, Media & Entertainment, Professional Services, Financial Services, Other
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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