Senior Consultant - Freelance - Project-Based at Antiko De

Project-based work for EURO MEDICA; Research & analysis for market trends and customer experience; CX analysis and improvement solutions for online and offline channels; develop roadmap for marketing technology (CRM + Chat AI) and a data analytics dashboard; advise on AI capabilities in CRM and chatbots to improve sales process and automate customer engagement.

Senior Consultant - Full-time at ADA Asia

Senior Consultant - Full-time; Highlight projects on CRM & website optimization; marketing technology stack selection; website development and GA analytics implementation for lead management and conversion performance; integrated Magento e-commerce with multiple merchants' APIs; cross-functional collaboration to optimize marketing efforts.

Project Manager at OCBC NISP Bank

Full-time project management and revamp of raih.id website and loyalty platform; led cross-functional teams (UI/UX, CX, IT, operations, vendors); integrated Magento-based e-commerce with five merchants' APIs; implemented GA analytics and lead/conversion optimization.

Digital Strategist - Full-time at Bonsey Jad en

Content & channel strategy development for parents & kids; produced 35–60 social posts per month per channel.

PR Digital Strategist - Full-time at ID COMM

Built digital PR and communication strategies for BIO OIL Indonesia targeting key personas; planned offline and online activities, digital content, events and digital contests.

Digital Strategist - Full-time at MCCANN

Led digital strategy projects; developed content and channel strategy; contributed to campaigns such as Shopkins & Shoppe Season 8 for Moose Toys Australia; supported brand campaigns and analytics.