Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Lourdes Melissa Cail, a marketing and growth professional with experience across tech, e-commerce, and community-driven brands. I excel at running outreach campaigns, testing messaging, and turning engagement and feedback into actionable insights. I thrive collaborating cross-functionally with sales, marketing, and product teams. I'm creative, data-curious, and excited to build and learn in fast-moving environments.…I'm Lourdes Melissa Cail, a marketing and growth professional with experience across tech, e-commerce, and community-driven brands. I excel at running outreach campaigns, testing messaging, and turning engagement and feedback into actionable insights. I thrive collaborating cross-functionally with sales, marketing, and product teams. I'm creative, data-curious, and excited to build and learn in fast-moving environments.

Lourdes Melissa Cail

Creative Director, Digital Marketer, Brand Designer, +1





I'm Lourdes Melissa Cail, a marketing and growth professional with experience across tech, e-commerce, and community-driven brands. I excel at running outreach campaigns, testing messaging, and turning engagement and feedback into actionable insights. I thrive collaborating cross-functionally with sales, marketing, and product teams. I'm creative, data-curious, and excited to build and learn in fast-moving environments.…I'm Lourdes Melissa Cail, a marketing and growth professional with experience across tech, e-commerce, and community-driven brands. I excel at running outreach campaigns, testing messaging, and turning engagement and feedback into actionable insights. I thrive collaborating cross-functionally with sales, marketing, and product teams. I'm creative, data-curious, and excited to build and learn in fast-moving environments.

Available to hire

I’m Lourdes Melissa Cail, a marketing and growth professional with experience across tech, e-commerce, and community-driven brands.

I excel at running outreach campaigns, testing messaging, and turning engagement and feedback into actionable insights. I thrive collaborating cross-functionally with sales, marketing, and product teams. I’m creative, data-curious, and excited to build and learn in fast-moving environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Business Development Lead at ChooLinks

October 1, 2023 - Present

Generated new leads through cold calling and email campaigns, followed up on marketing campaigns and inbound inquiries; collaborated with VP of Marketing and Account Executives on campaign follow-up, targeting and prospect segmentation; executed follow-ups, refined messaging, and engaged prospects through the funnel; tracked outreach performance and conversion trends to refine messaging and prioritize high-intent accounts; built long-term relationships with clients and nurtured them through the sales process.

Event Producer, Creative Director and Lead Curator at PK Presents

April 1, 2025 - Present

Led end-to-end experience design for community-driven fashion and nightlife events, from theme development through execution. Curated and produced immersive, multi-disciplinary events combining runway, performance, dance, and visual storytelling. Managed vendors, performers, and production elements including styling, lighting, and overall event flow. Built and engaged a local creative community through social promotion and partnerships, selling 350+ tickets across multiple events.

Business Development, Marketing and Marketplaces at Cart.com

December 1, 2021 - December 1, 2022

Performed weekly market research to identify top customer profiles on the West Coast; generated $1.5M+ in pipeline through targeted outbound and data-informed outreach; drove growth through growth audits, organic and paid social/search, UX testing, conversions, and omnichannel approaches while identifying gaps and unlocking new growth for DTC or B2B brands; created client presentations showing paid media and marketing plans as well as marketplace launch expansion strategies (Amazon, Walmart, Google Shopping); achieved first closed-won opportunities in Q2 2022 valued at $150,000 TAV for the team and hit 92% of quota; collaborated with VP of Growth on lead generation for Cart.com; conducted market and performance analyses to identify ICPs and optimize outreach across regions and verticals.

Owner at Poison Kittenz Co.

January 1, 2021 - Present

Designed websites, implemented creative, managed social media, and analyzed data for metrics and actionable insights. Wore multiple creative directing roles, curated concepts for each collection, branding, and photography. Analyzed trends and customer behavior throughout the journey and set quarterly funnel goals for each stage.