Melissa Herrera
I’m Melissa Herrera, a communications and media professional focused on external communications, public relations, and content creation.
About
I’m Melissa Herrera, a communications and media professional focused on external communications, public relations, and content creation. I have hands-on experience writing press releases and briefing materials, monitoring media coverage, and coordinating journalistic outreach across national channels and client campaigns.
I also build and manage social media presence, creating and adapting digital marketing content for platforms like LinkedIn and Instagram. Through roles ranging from communications assistant work to media and PR tasks for organizations and events, I enjoy turning complex information into clear, engaging stories for different audiences, always with an eye on measurable impact.
- 2 years' experience
- Joined October 2026
Skills· 12
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- ItalianIntermediate
- GermanBeginner
Industry experience
- Education
- Media & Entertainment
- Professional Services
- Non-Profit Organization
Work experience
Supported PR-related communications activities including press coordination, media outreach, and content creation for client and event needs; assisted with monitoring and reporting of media coverage and preparation of communication materials.
Wrote press releases, briefing documents, and interview/materials for media placements across multiple clients. Monitored media coverage, trends, and competitor activity, and reported insights to clients. Conducted national journalist outreach, secured landing/media placements (reported as 20+ placements per campaign), supported administrative tasks for events and press conferences, and contributed to content creation. Also built and developed the company’s B2B LinkedIn presence from scratch, growing it into a community of 8K+ followers. Supported development and adoption of communication guidelines and policy across the organization, and rewrote technical and operational content into plain language for leadership deliverables, including presentations and reports. Produced event communications assets for launches (e.g., press invitations, materials, and media coordination).
Education
Certifications and awards
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