Marketing & Growth Manager (Up&Scale) / Marketing & Growth Manager at Lead Generation Agency

Developed and implemented data-driven B2B marketing strategies for lead generation and revenue growth. Planned and managed multi-channel campaigns across LinkedIn, Meta, email, and organic channels. Built and optimized lead funnels, landing pages, and automated email sequences. Created and maintained content strategies for agency positioning and client communication. Analyzed campaign performance data, produced performance reports, and continuously optimized KPIs.

Marketing Department Manager / Marketing Manager at 10 Minute Coaching – KI-Coaching App

Led the overall marketing department for an AI-supported coaching app, including social media management, content strategy, and paid advertising. Responsible for AI orchestration and workflow automation across marketing processes, integrating AI tools into content production and campaign control. Built and led the marketing team and coordinated work between SMM, content, and paid acquisition functions. Developed and executed content strategies and social media campaigns to support user growth and brand building. Planned and managed paid advertising campaigns to drive measurable growth through KPI monitoring and continuous optimization.

Co-Founder & Head of Marketing & Partnerships at Zero Club

Built and managed external communications and brand presence within a growing professional community. Created and published social media content to increase reach and engagement. Developed and executed event marketing strategies including digital promotion and targeted audiences. Monitored engagement metrics and derived optimization measures for future campaigns.

Planned, booked, and optimized paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads. Managed ad budgets of over €50,000 per month across multiple campaigns. Increased average campaign performance by ~30% through data-driven strategy adjustments. Conducted A/B tests to optimize ad creatives, targeting, and landing pages. Used Facebook Business Manager, Google Ads Manager, and analytics tools for campaign steering.

Financial Advisor at Allianz & Partners

Developed convincing advisory presentations and personalized communication materials for private clients. Actively generated new customers through networking activities, referral marketing, and targeted outreach. Built and maintained long-term, trust-based relationships through consistent communication and client engagement.