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I'm Melanie Sherman, a social strategist and content creator with 15+ years of marketing and social media experience. I've worked in-house and for award-winning agencies, shaping campaigns that connect brands with their audiences. Now I freelance as a social media specialist and content creator, helping businesses across the UK and beyond to grow brand awareness, engagement, and ROI through bespoke campaigns, high-performing content, and insightful analytics.…I'm Melanie Sherman, a social strategist and content creator with 15+ years of marketing and social media experience. I've worked in-house and for award-winning agencies, shaping campaigns that connect brands with their audiences. Now I freelance as a social media specialist and content creator, helping businesses across the UK and beyond to grow brand awareness, engagement, and ROI through bespoke campaigns, high-performing content, and insightful analytics.

Melanie Sherman

Social Media Freelancer, Social Media Manager, Video Editor, +7

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I'm Melanie Sherman, a social strategist and content creator with 15+ years of marketing and social media experience. I've worked in-house and for award-winning agencies, shaping campaigns that connect brands with their audiences. Now I freelance as a social media specialist and content creator, helping businesses across the UK and beyond to grow brand awareness, engagement, and ROI through bespoke campaigns, high-performing content, and insightful analytics.…I'm Melanie Sherman, a social strategist and content creator with 15+ years of marketing and social media experience. I've worked in-house and for award-winning agencies, shaping campaigns that connect brands with their audiences. Now I freelance as a social media specialist and content creator, helping businesses across the UK and beyond to grow brand awareness, engagement, and ROI through bespoke campaigns, high-performing content, and insightful analytics.

Available to hire

I’m Melanie Sherman, a social strategist and content creator with 15+ years of marketing and social media experience. I’ve worked in-house and for award-winning agencies, shaping campaigns that connect brands with their audiences.

Now I freelance as a social media specialist and content creator, helping businesses across the UK and beyond to grow brand awareness, engagement, and ROI through bespoke campaigns, high-performing content, and insightful analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Social Media Specialist at Melon Head Social

July 1, 2024 - Present

Plan and execute bespoke social media campaigns to grow brand awareness, drive engagement, and meet client KPIs. Create content calendars across Instagram, TikTok, LinkedIn, X and Pinterest. Produce content including animation, video, and graphics tailored by platform and leveraging trends. Source and manage influencer talent, oversee outreach and approvals. Identify shoot locations and talent, coordinating content production from concept to delivery. Set up and manage ad campaigns across Meta, TikTok, LinkedIn, X and Pinterest Ads Manager. Deliver detailed reporting and data-led optimisations.

Senior Social Media Strategist at Mischievous Wolf

June 1, 2023 - July 1, 2024

Lead the strategy, development, and execution of B2C client social campaigns. Conduct landscape analysis, competitor benchmarking, and channel audits to inform optimisation. Coordinate paid social campaigns including budget forecasting, A/B testing, and advanced targeting. Lead planning and delivery of new business social pitches. Plan monthly social calendars and create assets to grow following and engagement. Produce engaging social content including video, animation, and graphics to drive conversations.

Social Media Manager at Oakwood Agency

May 1, 2017 - May 1, 2023

Develop B2B and B2C social media strategies to enhance brand visibility and lead generation. Manage PPC campaigns across Google Ads, LinkedIn, Meta, and Twitter, optimizing for ROAS. Conduct competitor analysis and market research to inform decisions. Use social pixels and Google Analytics to track traffic and conversions. Implement targeting and retargeting to maximise reach. Monitor and report performance, adjusting tactics to meet KPIs. Collaborate with sales and marketing to align social with broader objectives.

Social Media Manager at Speed Communications

April 1, 2016 - May 1, 2017

Create monthly social calendars and assets; manage social reporting to benchmark KPIs. Run client social advertising campaigns. Lead a team of 3 PR executives to support social community management. Collaborate with influencers to create UGC that endorses brands.

Social Media and Community Manager at Trunki

March 1, 2014 - March 1, 2016

Manage brand social channels. Build relationships with influencers/affiliates. Curate the brand website and blog with SEO-optimized content to drive traffic. Develop partnerships with brands for joint promotions. Monitor social media and web traffic and report on performance.

Marketing and Community Manager at Viral Ad Network

June 1, 2011 - March 1, 2014

Manage brand content strategy to support organic SEO, produce insights and reports. Lead social channels and mass-mailing campaigns for advertisers, publishers, and clients. Oversee design and production of marketing assets. Organise industry events across the UK and USA. Manage Google AdWords budget and keyword strategy. Report on performance and ROI across marketing and social activity.