Melanie Sherman

Plan and execute bespoke social media campaigns to grow brand awareness, drive engagement, and meet client KPIs. Create content calendars across Instagram, TikTok, LinkedIn, X and Pinterest. Produce content including animation, video, and graphics tailored by platform and leveraging trends. Source and manage influencer talent, oversee outreach and approvals. Identify shoot locations and talent, coordinating content production from concept to delivery. Set up and manage ad campaigns across Meta, TikTok, LinkedIn, X and Pinterest Ads Manager. Deliver detailed reporting and data-led optimisations.

Lead the strategy, development, and execution of B2C client social campaigns. Conduct landscape analysis, competitor benchmarking, and channel audits to inform optimisation. Coordinate paid social campaigns including budget forecasting, A/B testing, and advanced targeting. Lead planning and delivery of new business social pitches. Plan monthly social calendars and create assets to grow following and engagement. Produce engaging social content including video, animation, and graphics to drive conversations.

Develop B2B and B2C social media strategies to enhance brand visibility and lead generation. Manage PPC campaigns across Google Ads, LinkedIn, Meta, and Twitter, optimizing for ROAS. Conduct competitor analysis and market research to inform decisions. Use social pixels and Google Analytics to track traffic and conversions. Implement targeting and retargeting to maximise reach. Monitor and report performance, adjusting tactics to meet KPIs. Collaborate with sales and marketing to align social with broader objectives.