Hello! I’m Leonardo Menetrier, a Senior Creative Designer and Video Editor based in Curitiba, Brazil. I’ve spent 5+ years producing performance-focused creative for paid social and organic channels, with a strong emphasis on motion graphics and scalable systems for multi-unit brands. I’ve built AI-assisted workflows to accelerate output and maintain consistency across 90+ franchise units, supporting campaigns that reach millions of users. I thrive on clear creative direction, rapid iteration, and cross-functional collaboration to drive tangible results. In my work, I design and edit assets across video, UI, and brand storytelling, delivering cohesive experiences for diverse audiences. I enjoy solving complex visual challenges, mentoring teammates, and continually learning new tools to stay ahead in a fast-paced digital landscape.

Leonardo Menetrier

Hello! I’m Leonardo Menetrier, a Senior Creative Designer and Video Editor based in Curitiba, Brazil. I’ve spent 5+ years producing performance-focused creative for paid social and organic channels, with a strong emphasis on motion graphics and scalable systems for multi-unit brands. I’ve built AI-assisted workflows to accelerate output and maintain consistency across 90+ franchise units, supporting campaigns that reach millions of users. I thrive on clear creative direction, rapid iteration, and cross-functional collaboration to drive tangible results. In my work, I design and edit assets across video, UI, and brand storytelling, delivering cohesive experiences for diverse audiences. I enjoy solving complex visual challenges, mentoring teammates, and continually learning new tools to stay ahead in a fast-paced digital landscape.

Available to hire

Hello! I’m Leonardo Menetrier, a Senior Creative Designer and Video Editor based in Curitiba, Brazil. I’ve spent 5+ years producing performance-focused creative for paid social and organic channels, with a strong emphasis on motion graphics and scalable systems for multi-unit brands. I’ve built AI-assisted workflows to accelerate output and maintain consistency across 90+ franchise units, supporting campaigns that reach millions of users. I thrive on clear creative direction, rapid iteration, and cross-functional collaboration to drive tangible results.

In my work, I design and edit assets across video, UI, and brand storytelling, delivering cohesive experiences for diverse audiences. I enjoy solving complex visual challenges, mentoring teammates, and continually learning new tools to stay ahead in a fast-paced digital landscape.

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Language

Portuguese
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Senior Graphic Designer and Video Editor at OLUMEDI
October 1, 2024 - Present
Deployed generative AI workflows to accelerate marketing production and scale recurring ad campaigns, reducing delivery time by 33%, moving asset delivery from the 30th to the 20th of each month. Led visual strategy for nationwide campaigns, reaching 2M+ users and supporting marketing for a business generating R$60M+ annual revenue. Delivered video, UI, and brand assets for 90+ franchise units and high-conversion digital platforms. Produced 200+ video assets per quarter across paid and organic channels. Created training and communication materials for public-sector health programs serving 150+ participants.
Senior Graphic Designer and Video Editor at 3Mind Tech
March 1, 2024 - September 30, 2024
Designed social and video assets for law firms nationwide, translating strategy into consistent visual narratives. Produced organic and paid social content, driving 16K+ followers and engagement rates above 54% on key posts on Instagram. Created and edited video content for inbound and paid campaigns, supporting software conversion. Edited podcast highlight clips for social platforms, achieving 70%+ engagement on key posts on Instagram and TikTok. Envisioned UI and key visuals for web and software products using Figma and WordPress.
Senior Graphic Designer and Video Editor at Master Board Club
August 1, 2022 - March 31, 2024
Supported the growth of a 400+ member entrepreneur community through content and knowledge-sharing initiatives. Developed presentations and communication assets for monthly events with 70+ participants. Built social and video content, growing profiles to 6.9K+ followers and increasing engagement by up to 20% on Instagram. Wrote, recorded, and edited podcast content in partnership with Gazeta do Povo (a leading media outlet in Southern Brazil).
Junior Video Editor at Onion Films
March 1, 2012 - May 31, 2012
Operated camera and audio equipment for commercial and advertising productions, ensuring on-set technical quality. Managed on-set setup and technical execution to support efficient production workflows. Delivered post-production using Adobe Premiere Pro and After Effects, including editing and motion graphics.

Education

Postgraduate in Digital Media at Universidade Positivo Curitiba, Brazil
March 1, 2024 - February 1, 2025
Bachelor's Degree in Advertising and Marketing at Universidade Positivo Curitiba, Brazil
February 1, 2020 - November 1, 2023

Qualifications

Professional Certificate in AI Image & Video Generation
May 1, 2025 - August 1, 2025
Professional Certificate in Adobe Premiere Pro
May 1, 2023 - September 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services