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I’m a marketing leader with 11+ years of experience driving go-to-market strategies for medical devices and healthcare technologies, as well as retail and consumer goods. I bridge R&D, clinical and commercial teams to translate complex data into clear, compelling market narratives that support clinicians, decision-makers and buyers alike. I excel at aligning product roadmaps with customer needs, coordinating cross-functional teams and scaling multi-channel campaigns across global markets. I thrive on turning insights into growth, building trusted messaging and leading efforts across the US and international markets.…I’m a marketing leader with 11+ years of experience driving go-to-market strategies for medical devices and healthcare technologies, as well as retail and consumer goods. I bridge R&D, clinical and commercial teams to translate complex data into clear, compelling market narratives that support clinicians, decision-makers and buyers alike. I excel at aligning product roadmaps with customer needs, coordinating cross-functional teams and scaling multi-channel campaigns across global markets. I thrive on turning insights into growth, building trusted messaging and leading efforts across the US and international markets.

Meredith Steffen

Marketing Strategist, Growth Marketer, Content Creator, +1

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I’m a marketing leader with 11+ years of experience driving go-to-market strategies for medical devices and healthcare technologies, as well as retail and consumer goods. I bridge R&D, clinical and commercial teams to translate complex data into clear, compelling market narratives that support clinicians, decision-makers and buyers alike. I excel at aligning product roadmaps with customer needs, coordinating cross-functional teams and scaling multi-channel campaigns across global markets. I thrive on turning insights into growth, building trusted messaging and leading efforts across the US and international markets.…I’m a marketing leader with 11+ years of experience driving go-to-market strategies for medical devices and healthcare technologies, as well as retail and consumer goods. I bridge R&D, clinical and commercial teams to translate complex data into clear, compelling market narratives that support clinicians, decision-makers and buyers alike. I excel at aligning product roadmaps with customer needs, coordinating cross-functional teams and scaling multi-channel campaigns across global markets. I thrive on turning insights into growth, building trusted messaging and leading efforts across the US and international markets.

Available to hire

I’m a marketing leader with 11+ years of experience driving go-to-market strategies for medical devices and healthcare technologies, as well as retail and consumer goods. I bridge R&D, clinical and commercial teams to translate complex data into clear, compelling market narratives that support clinicians, decision-makers and buyers alike.

I excel at aligning product roadmaps with customer needs, coordinating cross-functional teams and scaling multi-channel campaigns across global markets. I thrive on turning insights into growth, building trusted messaging and leading efforts across the US and international markets.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Associate Marketing Manager at LivaNova

August 1, 2018 - August 1, 2019

Led go-to-market strategy for an AI-driven platform used across health systems, life sciences and payers, delivering competitive insights, field training and commercial support. Authored and operationalized the company’s new product release process, collaborating with product, customer success, R&D and service design to shape the product road map and align development with customer and market needs. Translated complex clinical and technical concepts into data-driven, evidence-based messaging for clinicians, decision-makers and field teams. Managed cross-functional teams and external agencies to scale multi-channel campaigns across 20+ offerings in 18 languages, contributing to strong year-over-year growth.

Marketing Manager at TED Surgical Innovations

February 1, 2014 - August 1, 2018

Authored and operationalized a streamlined product release process; collaborated with product, customer success, R&D and service design to shape the road map and ensure alignment with customer and market needs. Translated clinical and technical concepts into evidence-based messaging for clinicians, decision-makers and field teams. Led cross-functional teams and external agencies to scale multi-channel campaigns across 20+ offerings in 18 languages, driving significant growth and market presence.

Territory Sales Manager at Wexler Surgical

August 1, 2019 - May 1, 2023

Managed a diverse portfolio of over 2,000 specialized surgical instruments across six territories. Served as a customer-facing liaison, providing feedback to R&D and shaping future products. Mentored and trained high-performing sales reps and partnered with marketing to align messaging and training content with evolving clinical needs.

Senior Product Marketing Manager at Linus Health

May 1, 2023 - December 26, 2025

Led go-to-market strategy for an AI-driven platform used across health systems, life sciences and payers, delivering competitive insights, field training and commercial support Authored and operationalized the company’s new product release process, collaborating with product, customer success, R&D and service design to shape product roadmap and align technical development with customer and market needs Translated complex clinical and technical concepts into data-driven, evidence-based messaging for clinicians, decision-makers and field teams Managed cross-functional teams and external agencies to scale multi-channel campaigns across 20+ oﬀerings in 18+ languages, contributing to 700% year-over-year sales growth