Available to hire
I’m a brand specialist and art director with over a decade of experience building visual identities and campaigns across fintech, Web3, and public sector industries. My strength is in translating complex ideas into brand systems that are both beautiful and scalable, from launch to growth stage.\n\nI’ve led end-to-end campaigns across EMEA and APAC, working with founders, marketing leads, and product teams to deliver design that drives clarity, trust, and market differentiation. Whether it’s a crypto rebrand, a health initiative, or a global fintech rollout, I focus on strategic alignment, visual impact, and strong execution. I work best at the intersection of innovation and aesthetics, where concept, message, and experience meet.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Fluent
Armenian
Fluent
Russian
Fluent
Arabic
Beginner
Work Experience
Brand Design Specialist at Doo Group
August 31, 2025 - August 18, 2025Spearheaded the development and global launch of five high-impact sub-brands within a multi-country financial services group. Led the full lifecycle from strategic discovery and value mapping to identity design, asset creation, and cross-channel rollout. Collaborated with regional marketing teams, compliance, and product owners to ensure brand consistency and visual excellence across all client-facing platforms. Created unified brand toolkits, integrated guidelines into creative pipelines, supported regional marketing initiatives, provided creative direction for internal launches and executive-facing reports, developed comprehensive brand guidelines for global partnerships, and conducted competitor research and training.
Brand Design Specialist at Doo Group
August 1, 2025 - September 12, 2025Spearheaded development and global launch of five high-impact sub-brands within a multi-country financial services group. Led the full lifecycle from strategic discovery and value mapping to identity design, asset creation, and cross-channel rollout. Created unified brand toolkits for each sub-brand, integrated guidelines into the creative pipeline, supported regional marketing initiatives across MENA and APAC, provided creative direction for internal launches and executive-facing reports, developed brand guidelines for a global co-partnership with Manchester United, and conducted competitor research while training design teams on brand positioning and consistency.
Brand Design Specialist at Doo Group
August 1, 2025 - September 12, 2025Spearheaded development and global launch of five high-impact sub-brands within a multi-country financial services group. Led the full lifecycle from strategic discovery and value mapping to identity design, asset creation, and cross-channel rollout. Collaborated with regional marketing teams, compliance, and product owners to ensure brand consistency and visual excellence across client-facing platforms.
Brand Design Specialist at DOO GROUP CY - SINGAPORE - UAE
January 1, 2023 - PresentSuccessfully developed and launched up to five high-impact sub-brands, overseeing the full process from defining core brand values to creating compelling visual identities, driving brand differentiation and market presence.
Art Director at Crypto Exchange (Confidential)
December 31, 2022 - August 18, 2025Owned the full visual identity and creative direction of a crypto brand from concept to global rollout. Partnered with founders, tech leads, and marketing to define brand values and storytelling. Oversaw development of a gamified learning platform for crypto education with UI/UX alignment. Built end-to-end visual brand systems including motion assets, campaign visuals, and investor decks. Developed creative frameworks for user acquisition, art-directed multi-format ads, designed educational platform interfaces, and ensured compliance with regulatory advertising constraints.
Art Director at CRYPTO EXCHANGE, NDA
December 31, 2022 - July 25, 2025Developed a Crypto brand from scratch; A to Z. Created the brand strategy for global implementation. Developed and designed a Learning platform for Crypto trading. Art-directed advertisement campaigns and commercials.
Art Director at Crypto Exchange (Confidential)
December 1, 2022 - September 12, 2025Owned the full visual identity and creative direction of a crypto brand from concept to global rollout. Partnered with founders, tech leads, and marketing to define brand values, positioning, and storytelling; built an end-to-end visual brand system; directed campaigns, exchange walkthroughs, and product tutorials; led multi-format assets for digital, outdoor, and social channels; ensured compliance with regulatory advertising constraints.
Art Director at Crypto Exchange (Confidential)
December 1, 2022 - September 12, 2025Owned the full visual brand system for a Web3 product, from concept to global rollout. Defined brand values, positioning, and storytelling across channels. Led the development of a gamified learning platform and aligned UI/UX with brand strategy and user goals.
Art Director / Head of Design at Events & Advertising Agency (Confidential)
January 31, 2022 - August 18, 2025Led creative strategy and execution for national-level campaigns in health and energy sectors. Directed multi-disciplinary team delivering brand systems, advertising themes, and public creative assets for Oman’s leading oil and gas companies. Managed Oman national vaccination campaign for internal channels, directed creative campaigns for a global energy company across diverse media, delivered advertising strategies under urgent deadlines, and supervised cross-functional teams from concept to rollout.
Art Director / Head of Design Department at EVENTS & ADVERTISING AGENCY, NDA
January 31, 2022 - July 25, 2025Efficiently led and administered creative design projects in support of ongoing marketing and advertising programs for national oil and gas exploration and production global company. Created full Oman National Campaigns for vaccination. Developed advertising strategy, and created design theme and graphics focused on Internal & External channels for a major energy company in Oman. Provided creative vision and concept design while meeting strict turnaround schedule. Supervised multi-functional project teams to develop creative and effective advertising concepts, from ideation to final projects.
Art Director / Head of Design at Events & Advertising Agency (Confidential)
January 1, 2022 - September 12, 2025Led creative strategy and execution for national-level campaigns in health and energy sectors. Directed a multidisciplinary team to deliver full brand systems, advertising themes, and assets for a leading oil and gas company; delivered a national vaccination campaign and other global marketing outputs under tight deadlines.
Art Director / Head of Design at Events & Advertising Agency (Confidential)
January 1, 2022 - September 12, 2025Led creative strategy and execution for national campaigns in health and energy sectors. Directed a multi-disciplinary team to deliver full-scale brand systems, campaigns, and assets for a leading Oman-based oil and gas company; supported urgent public health initiatives.
Art Director at Triada Studio
January 31, 2021 - August 18, 2025Led concept development and design execution for a leading regional telecom brand (MTS), including consumer campaigns and internal product launches. Directed creative team to produce marketing visuals, interactive content, and digital assets across billboards, TV commercials, print, and digital channels. Consulted on brand and logo design for the award-winning 3D puzzle game Shadowmatic. Collaborated with developers, animators, and marketers to bridge visual experiences across multiple media and supported photo shoots and production assets.
Creative Art Director at TRIADA STUDIO
January 31, 2021 - July 25, 2025Developed, rendered, and expanded art concepts throughout production of advertising campaigns for region’s first largest telecommunication company. Collaborated with creative team to develop artwork for marketing initiatives. Contributed to customer-facing publicity campaigns, led photo shoots / projects, press proofing, and graphic design. Personal contribution in creation of a 3D realistic puzzle game SHADOWMATIC for iOS, tvOS and Android platforms that won Apple Design Award in 2015.
Art Director at Triada Studio
January 1, 2021 - September 12, 2025Led concept development and design for a regional telecom brand (MTS), overseeing campaigns across national media and product launches. Managed a creative team and collaborated with developers, animators, and marketers to unify visual language; contributed to product branding and cross-channel campaigns. Supported design for Shadowmatic (Apple Design Award).
Art Director at Triada Studio
January 1, 2021 - September 12, 2025Led concept development and design for a leading regional telecom brand (MTS), overseeing consumer campaigns, product branding, and multi-platform assets across national media. Mentored teams and contributed to award-winning projects including Shadowmatic design contributions.
Junior Art Director at Publicis Groupe
December 31, 2013 - August 18, 2025Led complex multi-phase design and branding projects focused on creative visual communication, social impact, and audience engagement. Delivered end-to-end design concepts for Orange Telecom launches, executed community-focused brand events, achieved Armenia’s first Premier Finalist Award at the 2012 ADSA International Ad Festival for the “I KNOW” social campaign, and consistently completed creative projects on time and on brief.
Junior Art Director at PUBLICIS ARMENIA
December 31, 2013 - July 25, 2025Successfully completed multiphase projects. Credited with delivering robust, focused design concept promoting launch of new brands. Commended for proactively facilitating brand-building community events. In 2012 team brought to Armenia the premier finalist award from the “ADSA NONPROFIT 2012” international ad festival for social engagement campaign “I KNOW” done for the World Bank and Armenian Government.
Junior Art Director at Publicis Groupe
January 1, 2013 - September 12, 2025Built end-to-end concepts for Orange Telecom launches, initiated community-focused brand events, and delivered award-winning social campaigns (World Bank project).
Junior Art Director at Publicis Groupe
January 1, 2013 - September 12, 2025Delivered end-to-end design concepts for Orange Telecom campaigns, launched new products, and organized community-focused brand events. Achieved Armenia’s first Premier Finalist Award at ADSA Nonprofit 2012 for the 'I KNOW' social campaign.
Junior Art Director at Hopscotch
December 31, 2011 - September 12, 2025Early career in graphic design and branding in Paris; contributed to various projects including campaigns and digital assets.
Junior Art Director at Hopscotch
December 31, 2011 - August 18, 2025Early career role focused on junior art direction tasks in Paris, France.
Junior Art Director at HOPSCOTCH DESIGN | RÉLATIONS PUBLIQUES
December 31, 2011 - July 25, 2025Developed multiple concepts for assigned products in partnership with senior copywriters and the account team. Directed photographers, illustrators, designers and production staff to ensure proper production of campaign elements. Authored superior graphic design, print production, ads, marketing collateral, and logo design.
Junior Art Director at Hopscotch
January 1, 2011 - September 12, 2025Built brand concepts and visual campaigns for international clients; contributed to multi-phase creative projects under tight deadlines.
Graphic Designer at Quinze Mille
December 31, 2010 - September 12, 2025Worked on branding and visual design across print and digital channels.
Graphic Designer at Quinze Mille
December 31, 2010 - August 18, 2025Graphic design role responsible for visual assets and designs in Rennes, France.
Graphic Designer at QUINZE MILLE | STUDIO GRAPHISME ET DEVELOPPEMENT
December 31, 2010 - July 25, 2025Provided proposal layout and design for corporate contracts under extremely tight deadlines. Created new design themes for marketing and collateral materials. Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of print and promotional items for key clients under direction of Marketing Department.
Graphic Designer at Quinze Mille
January 1, 2010 - September 12, 2025Created graphic design assets for brand and marketing collateral across print and digital channels.
Graphic Designer at Epsilon 3D
December 31, 2009 - September 12, 2025Early design roles in Rennes; contributed to 3D illustration and visual design.
Graphic Designer at Epsilon 3D
December 31, 2009 - August 18, 2025Graphic designer role, working on 3D and graphic design in Rennes, France.
Graphic Designer at EPSILON 3D | CONSEIL EN IMAGES DE SYNTHÈSE ET MULTIMÉDIA
December 31, 2009 - July 25, 2025Designed and modeled various environment and character assets. Created high-quality artworks, 2D textures, manipulated 3D renders of architectural plans and maquettes.
Graphic Designer at Epsilon 3D
January 1, 2009 - September 12, 2025Produced graphic assets for 3D-focused projects; supported multi-channel campaigns.
Education
Certificat Professionnel at MJM Graphic Design
January 1, 2006 - December 31, 2008MA in Graphic Arts & Advertising Design at MJM Graphic Design, Rennes, France
January 11, 2030 - August 18, 2025Management & IT Marketing at Eurasia International University, Yerevan, Armenia
January 11, 2030 - August 18, 2025Software Engineering at European University of Armenia, Yerevan, Armenia
January 11, 2030 - August 18, 2025MA in Graphic Arts & Advertising Design at MJM Graphic Design
January 11, 2030 - September 12, 2025Software Engineering at European University of Armenia
January 11, 2030 - September 12, 2025Management & IT Marketing at Eurasia International University
January 11, 2030 - September 12, 2025MA in Graphic Arts & Advertising Design at MJM Graphic Design
January 11, 2030 - September 12, 2025Management & IT Marketing at Eurasia International University
January 11, 2030 - September 12, 2025Software Engineering at European University of Armenia
January 11, 2030 - September 12, 2025Qualifications
Industry Experience
Media & Entertainment, Energy & Utilities, Financial Services, Government, Software & Internet, Healthcare, Telecommunications, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Intermediate
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