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I'm Merna Akmal, an Associate Creative Director with 10+ years of experience across advertising and creative agencies, spanning both ATL and BTL disciplines. I specialize in brand storytelling, integrated campaigns, and social-first content, with hands-on experience in developing event themes, brand activations, and experiential concepts. I excel at leading multidisciplinary creative teams and translating strategic briefs into high-impact ideas for TV, digital, social, and on-ground experiences. My background covers FMCG, pharmaceuticals, dermaceuticals, and automotive, delivering campaigns aligned with brand and business objectives. Based in Amsterdam and fully authorized to work in the Netherlands, I collaborate with cross-functional and cross-cultural teams on regional and international accounts. I’ve built and led an events department delivering 15+ events, and I’m passionate about mentoring talent and delivering memorable brand experiences across physical and digital touchpoints.…I'm Merna Akmal, an Associate Creative Director with 10+ years of experience across advertising and creative agencies, spanning both ATL and BTL disciplines. I specialize in brand storytelling, integrated campaigns, and social-first content, with hands-on experience in developing event themes, brand activations, and experiential concepts. I excel at leading multidisciplinary creative teams and translating strategic briefs into high-impact ideas for TV, digital, social, and on-ground experiences. My background covers FMCG, pharmaceuticals, dermaceuticals, and automotive, delivering campaigns aligned with brand and business objectives. Based in Amsterdam and fully authorized to work in the Netherlands, I collaborate with cross-functional and cross-cultural teams on regional and international accounts. I’ve built and led an events department delivering 15+ events, and I’m passionate about mentoring talent and delivering memorable brand experiences across physical and digital touchpoints.

Merna Akmal

Creative Director, Copywriter, Brand Strategist, +1

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I'm Merna Akmal, an Associate Creative Director with 10+ years of experience across advertising and creative agencies, spanning both ATL and BTL disciplines. I specialize in brand storytelling, integrated campaigns, and social-first content, with hands-on experience in developing event themes, brand activations, and experiential concepts. I excel at leading multidisciplinary creative teams and translating strategic briefs into high-impact ideas for TV, digital, social, and on-ground experiences. My background covers FMCG, pharmaceuticals, dermaceuticals, and automotive, delivering campaigns aligned with brand and business objectives. Based in Amsterdam and fully authorized to work in the Netherlands, I collaborate with cross-functional and cross-cultural teams on regional and international accounts. I’ve built and led an events department delivering 15+ events, and I’m passionate about mentoring talent and delivering memorable brand experiences across physical and digital touchpoints.…I'm Merna Akmal, an Associate Creative Director with 10+ years of experience across advertising and creative agencies, spanning both ATL and BTL disciplines. I specialize in brand storytelling, integrated campaigns, and social-first content, with hands-on experience in developing event themes, brand activations, and experiential concepts. I excel at leading multidisciplinary creative teams and translating strategic briefs into high-impact ideas for TV, digital, social, and on-ground experiences. My background covers FMCG, pharmaceuticals, dermaceuticals, and automotive, delivering campaigns aligned with brand and business objectives. Based in Amsterdam and fully authorized to work in the Netherlands, I collaborate with cross-functional and cross-cultural teams on regional and international accounts. I’ve built and led an events department delivering 15+ events, and I’m passionate about mentoring talent and delivering memorable brand experiences across physical and digital touchpoints.

Available to hire

I’m Merna Akmal, an Associate Creative Director with 10+ years of experience across advertising and creative agencies, spanning both ATL and BTL disciplines. I specialize in brand storytelling, integrated campaigns, and social-first content, with hands-on experience in developing event themes, brand activations, and experiential concepts. I excel at leading multidisciplinary creative teams and translating strategic briefs into high-impact ideas for TV, digital, social, and on-ground experiences. My background covers FMCG, pharmaceuticals, dermaceuticals, and automotive, delivering campaigns aligned with brand and business objectives.

Based in Amsterdam and fully authorized to work in the Netherlands, I collaborate with cross-functional and cross-cultural teams on regional and international accounts. I’ve built and led an events department delivering 15+ events, and I’m passionate about mentoring talent and delivering memorable brand experiences across physical and digital touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Dutch

Beginner

Work Experience

Associate Creative Director at Eye Advertising Agency (Remote)

January 1, 2022 - Present

Led concept development and creative direction for integrated campaigns across social, digital, and TV platforms for multiple regional and international brands. Conceptualized and led end-to-end event development, from theme ideation to full event flow, establishing a new cross-functional events department and producing 15+ successful events. Managed and mentored a team of 6–8 creatives. Collaborated with strategy, account, and production teams to ensure creative alignment with business and marketing objectives. Presented creative concepts and campaign rationales directly to clients and senior stakeholders, contributing to high client satisfaction and repeat business.

Content Manager at Social Peak Agency

January 1, 2021 - January 1, 2022

Developed and executed content strategies. Collaborated with marketing and product teams to create campaigns that grew email subscribers by 50%. Managed a team of writers and designers, ensuring 100% on-time content delivery across multiple platforms.

Senior Copywriter at CAT Advertising Agency

January 1, 2018 - January 1, 2021

Created compelling copy and concepts for digital, social, and TV campaigns across FMCG, lifestyle, and corporate brands. Played a key role in pitching and winning new business by developing strong creative ideas and presentation materials. Wrote scripts for TV commercials and online videos that achieved above-average view-through and engagement rates.

Social Media Strategist at Icon Creation Digital Agency

January 1, 2016 - January 1, 2018

Developed and executed social media strategies across multiple platforms, increasing engagement, reach, and brand awareness. Managed content calendars, created platform-specific content, and coordinated campaigns aligned with business objectives. Analyzed performance metrics and generated data-driven insights to optimize content, posting schedules, and campaign ROI. Helped maintain consistent tone of voice across multiple brand platforms.

Associate Creative Director at Eye Advertising Agency

January 1, 2022 - Present

Led concept development and creative direction for integrated campaigns across social, digital, and TV platforms for multiple regional and international brands. Conceptualized and led end-to-end event development, from theme ideation to full event flow, establishing a new cross-functional events department and producing 15+ successful events. Managed and mentored a team of 6–8 creatives (copywriters, designers, and content creators). Collaborated closely with strategy, account, and production teams to ensure creative alignment with business and marketing objectives. Presented creative concepts and campaign rationales directly to clients and senior stakeholders, contributing to high client satisfaction and repeat business.