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I love bridging the gap between complex technology and the people who use it every day. With a background in software development, I focus on digital strategy and content systems, helping mission-driven brands grow by building e-commerce platforms, smart automation, and user-friendly experiences.\n\nI translate the technical stuff into practical tools and processes that teams find simple and intuitive to use. Over the years, I’ve led Shopify stores, content programs, and training across nonprofits and social impact organizations, aligning technology with people, operations, and impact.…I love bridging the gap between complex technology and the people who use it every day. With a background in software development, I focus on digital strategy and content systems, helping mission-driven brands grow by building e-commerce platforms, smart automation, and user-friendly experiences.\n\nI translate the technical stuff into practical tools and processes that teams find simple and intuitive to use. Over the years, I’ve led Shopify stores, content programs, and training across nonprofits and social impact organizations, aligning technology with people, operations, and impact.

Merrily McDonald

Brand Strategist, Marketing Strategist, Content Producer, +2

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I love bridging the gap between complex technology and the people who use it every day. With a background in software development, I focus on digital strategy and content systems, helping mission-driven brands grow by building e-commerce platforms, smart automation, and user-friendly experiences.\n\nI translate the technical stuff into practical tools and processes that teams find simple and intuitive to use. Over the years, I’ve led Shopify stores, content programs, and training across nonprofits and social impact organizations, aligning technology with people, operations, and impact.…I love bridging the gap between complex technology and the people who use it every day. With a background in software development, I focus on digital strategy and content systems, helping mission-driven brands grow by building e-commerce platforms, smart automation, and user-friendly experiences.\n\nI translate the technical stuff into practical tools and processes that teams find simple and intuitive to use. Over the years, I’ve led Shopify stores, content programs, and training across nonprofits and social impact organizations, aligning technology with people, operations, and impact.

Available to hire

I love bridging the gap between complex technology and the people who use it every day. With a background in software development, I focus on digital strategy and content systems, helping mission-driven brands grow by building e-commerce platforms, smart automation, and user-friendly experiences.\n\nI translate the technical stuff into practical tools and processes that teams find simple and intuitive to use. Over the years, I’ve led Shopify stores, content programs, and training across nonprofits and social impact organizations, aligning technology with people, operations, and impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Strategy & Systems Consultant at Freelance / Independent

July 1, 2025 - Present

I help mission-driven brands, nonprofits, and service businesses tell their story online. I handle their complete digital presence — websites, online shops, social posts, reels, and videos that connect with their audience. Using AI to work efficiently, I focus on creating simple, practical strategies that drive real, lasting growth.

E-Commerce & Digital Marketing Manager at Habitat Oakland ReStores

April 1, 2021 - January 31, 2025

Managed e-commerce and digital marketing for a nonprofit retailer with multiple locations, overseeing our Shopify store, content strategy, and team training. By enhancing site UX, optimizing SEO, and creating community-focused social content, we increased Meta reach by 60% and website engagement by 40%. I produced posts, reels, and videos for Meta, YouTube, and LinkedIn, while developing guides and training staff to confidently manage our platforms and daily operations.

Store Manager at Habitat Oakland ReStores

September 1, 2019 - March 31, 2021

I ran a busy nonprofit retail shop, managing inventory, logistics, staffing, and volunteers. Beyond daily operations, I built our online presence from scratch — launching social media, improving product merchandising, and sharing community stories to drive foot traffic. This work laid the foundation for the organization's shift to online sales and a unified digital marketing strategy.

Digital Strategy & Platform Lead at Unite to Face Addiction Michigan (UFAM)

January 1, 2015 - Present

I've led our digital strategy—building and managing the website, online recovery resources, statewide supporter map, and sponsorship systems. I also create content for advocacy campaigns and events, using practical tech and AI-driven tools to grow our statewide recovery movement.

Founder & Owner at Village Yoga

January 1, 2014 - December 31, 2018

I opened a community yoga studio with a focus on accessibility, healing, and real connection. I wore all hats, handling everything from class scheduling and budgeting to daily operations and building our community. I created the studio's website and ran all social media to recruit members and keep them engaged.

Computer Programmer at Chrysler Corporation

January 1, 1988 - December 31, 1993

I built our company's in-house software to track our massive fleet of vehicles, creating and managing programs for the V.I.S.T.A. system. This work helped our teams ditch paper reporting and move to a fully digital system. I wrote user guides and training materials, enabling smooth adoption. The new system reduced annual printing and reporting costs by $1 million and earned the Chairman's Award at age 23.