In my role as Content Director at 2Modern, I oversaw strategy and execution across all content channels, including product descriptions, editorial features, social campaigns, and email marketing. By leveraging SEO insights and data analytics, I exceeded conversion goals in 2024 by 130% in under a year. I also collaborated closely with cross-functional partners to ensure brand consistency and measurable impact across campaigns. Previously at Wayfair, I managed a team of 10+ copywriters producing content for 90+ exclusive brands. I streamlined workflows and implemented process improvements that reduced turnaround time by 60%, while maintaining high-quality, brand-driven content. That experience honed both my operational and leadership skills, preparing me to oversee creative production at scale.

Matt Sauter

In my role as Content Director at 2Modern, I oversaw strategy and execution across all content channels, including product descriptions, editorial features, social campaigns, and email marketing. By leveraging SEO insights and data analytics, I exceeded conversion goals in 2024 by 130% in under a year. I also collaborated closely with cross-functional partners to ensure brand consistency and measurable impact across campaigns. Previously at Wayfair, I managed a team of 10+ copywriters producing content for 90+ exclusive brands. I streamlined workflows and implemented process improvements that reduced turnaround time by 60%, while maintaining high-quality, brand-driven content. That experience honed both my operational and leadership skills, preparing me to oversee creative production at scale.

Available to hire

In my role as Content Director at 2Modern, I oversaw strategy and execution across all content channels, including product descriptions, editorial features, social campaigns, and email marketing. By leveraging SEO insights and data analytics, I exceeded conversion goals in 2024 by 130% in under a year. I also collaborated closely with cross-functional partners to ensure brand consistency and measurable impact across campaigns.

Previously at Wayfair, I managed a team of 10+ copywriters producing content for 90+ exclusive brands. I streamlined workflows and implemented process improvements that reduced turnaround time by 60%, while maintaining high-quality, brand-driven content. That experience honed both my operational and leadership skills, preparing me to oversee creative production at scale.

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Language

English
Fluent

Work Experience

Senior Content Director at Wayfair
April 1, 2021 - Present
Defined and executed a comprehensive content strategy and editorial plan, driving SEO improvements and 130%+ conversion rate growth. Led cross-channel content initiatives, produced weekly editorial features informed by design trends and customer insights, and partnered with influencers and industry experts to expand brand reach.
Senior Sales & Operations Recruiter at Wayfair
July 1, 2019 - March 1, 2021
Partnered with leadership to define and execute talent acquisition strategies in a competitive hiring market, managed the full recruitment lifecycle from sourcing to negotiation, and leveraged data-driven insights to optimize recruiting campaigns.
Manager, Exclusive Brand Copywriting at Wayfair
January 1, 2017 - June 1, 2019
Led a team of 12 copywriters delivering product content for 90+ exclusive brands; produced and edited copy aligned with SEO standards; maintained brand tone and internal resources for content accuracy and consistency.
Assistant Manager, Event Copywriting at Joss & Main
August 1, 2015 - January 1, 2017
Managed a team delivering event-driven marketing content; produced high-quality catalogs, websites, and digital ads under tight deadlines.
Event Merchandiser at Wayfair / Joss & Main UK
July 1, 2014 - July 1, 2015
QA on online product catalog and collaborated with cross-functional teams to optimize merchandising strategies and sales performance.
Modern Content Director at Wayfair
April 1, 2021 - Present
Led content marketing efforts, surpassing annual goals with 130%+ conversion rates through optimized digital strategy. Owned content marketing KPIs—SEO/organic traffic, email engagement, social performance, and press visibility. Produced weekly editorial features informed by design trends, customer insights, and sales data. Directed all content initiatives across email, social media, press releases, ad copy, and web assets. Built and executed a comprehensive content calendar to ensure consistent brand messaging across channels. Analyzed campaign performance to refine strategies and maximize ROI. Forged partnerships with influencers, designers, and industry experts to expand brand reach.
Manager, Exclusive Brands Copywriting at Wayfair
January 1, 2017 - June 30, 2019
Led a team of 12 copywriters producing product content for 90+ exclusive brands. Produced and edited copy aligned with SEO standards, ensuring consistency and engagement. Maintained brand style guides and internal resources for content accuracy and tone.

Education

Bachelor of Arts in English (Creative Writing) at St. Lawrence University
August 18, 2008 - May 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet