Available to hire
Hi, I’m Messi Hew, a marketing and sales leader with 10+ years of experience growing brands across media, digital, and live events in Malaysia. I turn insights into impactful campaigns, build strong teams, and deliver measurable results in fast‑paced environments.
Experience Level
Language
English
Fluent
Malay
Advanced
Chinese
Advanced
Work Experience
Digital Marketing Manager at Synbones Sdn Bhd
September 1, 2023 - June 1, 2024Lead end-to-end marketing campaigns, develop and execute strategies to enhance product visibility and reputation, and drive organic traffic via SEO. Managed multi-channel campaigns across Facebook, LinkedIn, and Instagram; created brand-aligned content and optimized for search engines.
Marketing Manager (Center Manager) at Cheongdam All Asia Sdn Bhd
April 1, 2025 - November 1, 2025Oversee daily operations across three rooms; design and implement SOPs and staff rosters for housekeeping, massage services, and client care; monitor service quality and resolve operational challenges with practical, scalable solutions; develop tools to track vouchers, schedules, and room assignments.
Marketing Manager / Business Development Manager at Astro All Asia Broadcast Centre
September 1, 2011 - February 1, 2012Formulated and implemented marketing strategies to drive business growth; directed and motivated a marketing team; ensured alignment with company goals and objectives; demonstrated leadership in team tasks and productivity.
Account Manager at Astro All Asia Broadcast Centre
August 1, 2008 - July 1, 2009Provided expert guidance to clients in marketing planning across radio, TV, and digital platforms; built a high-performing sales team; maintained client relationships and contributed to revenue targets.
Marketing & Event Manager at Astro All Asia Broadcast Centre
September 1, 2009 - August 1, 2011Organized TV program-based events and ground events; coordinated with media and external stakeholders; managed event logistics and promotions.
Sales & Marketing Manager at Cheongdam Alma Sdn Bhd
April 1, 2025 - November 30, 2025Center operations & management: oversee daily operations across 3 rooms, ensuring smooth coordination and service delivery. Design and implement SOPs and duty rosters for housekeeping, massage services, and client care. Monitor service quality and resolve operational challenges with practical, scalable solutions. Create and maintain formula-driven tools for vouchers, schedules, and room assignments. Manage client communications and multilingual client messages (English, Malay, Chinese) for clarity and warmth. Resolve challenging client conversations with respectful, point-form closure strategies. Personalize client experiences through thoughtful guest gestures and festive event planning. Build Excel-based tools with formulas, drop-downs, and color coding for operational tracking. Provide bilingual support materials to empower staff and ensure compliance. Develop branding visuals aligned with “Where Healing Begins” and represent the center in media engagements and public relations.
Digital Marketing Manager at Synbone Sdn Bhd
September 1, 2023 - June 30, 2024Developed and executed end-to-end digital marketing strategies to enhance product visibility and reputations. Led SEO optimization and created engaging content across Facebook, LinkedIn, and Instagram to resonate with target audiences and improve online presence.
Account Manager at Astro Media Solution
May 1, 2013 - November 30, 2022Provided expert guidance to clients in marketing planning across radio, TV, and digital platforms; developed high-performing sales teams; mentored and coached client relationships to achieve revenue targets.
Marketing & Events Manager at Astro All Asia Broadcast Centre (Sdn Bhd)
September 1, 2009 - August 31, 2011Led marketing and events, planned and executed channel programming events, coordinated with media and external stakeholders, and ensured smooth event delivery and brand alignment.
Event & Promotion Executive at Astro All Asia Broadcast Centre (Sdn Bhd)
August 1, 2008 - July 31, 2009Organized TV program-based events and ground events; facilitated communication with media and external stakeholders; managed on-site operations and safety.
MYFM Road Runner at Astro All Asia Sdn Bhd
July 1, 2004 - November 30, 2006Drove live promotions and client endorsements; organized interactive listener activities; managed prize giveaways and ensured event safety and smooth operation.
Education
Diploma in Information Technology at Asia Pacific Institute of Information Technology (APIIT)
January 11, 2030 - January 1, 2002Higher Diploma in Software Engineering at Asia Pacific Institute of Information Technology (APIIT)
January 11, 2030 - January 1, 2003Certificate of Adult English Course II at Standard Crest Language Centre
January 11, 2030 - January 1, 2000Professional Certificate in Photoshop, Illustrator & PageMaker at Informatic College
January 1, 2004 - January 1, 2004IPA Foundation Certificate (E-Learning) at IPA / Thinkbox
January 11, 2030 - December 1, 2016TV Master (E-learning) at Thinkbox
January 11, 2030 - November 1, 2020Higher Diploma in Software Engineering at APIIT (Asia Pacific Institute of Information Technology)
January 11, 2030 - January 1, 2003Diploma in Information Technology at APIIT (Asia Pacific Institute of Information Technology)
January 11, 2030 - January 1, 2002Certificate of Adults English Course (II) at Standard Crest Language Centre
January 11, 2030 - January 1, 2000IPA Foundation Certificate at IPA Foundation
January 11, 2030 - December 1, 2016Qualifications
TV Master from Thinkbox (E-learning)
January 11, 2030 - November 1, 2020IPA Foundation Certificate (E-Learning)
January 11, 2030 - December 1, 2016Professional Certificate in Photoshop, Illustrator & PageMaker
January 1, 2004 - January 1, 2004Certificate of Adult English Course II
January 11, 2030 - January 1, 2000Diploma in Information Technology
January 11, 2030 - January 1, 2002Higher Diploma in Software Engineering
January 11, 2030 - January 1, 2003Google Analytics Certification (Google Ads Measurement, Display, Video, Search, Shopping)
April 1, 2020 - December 15, 2025IPA Foundation Certificate
January 11, 2030 - December 1, 2016Certificate of Adults English Course II
January 11, 2030 - January 1, 2000Industry Experience
Media & Entertainment, Telecommunications, Professional Services, Software & Internet, Education
Experience Level
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