Aamrapali Majumdar

Influencer Marketing Manager at Pipits & Eats

Led content and influencer marketing initiatives for Pipits & Eats, overseeing cross-functional collaboration among creative, marketing, and vendor teams. Managed end-to-end influencer campaigns, from concept to delivery, ensuring alignment with brand voice and visual identity guidelines. Developed scalable content workflows, feedback loops, and reporting across Instagram, TikTok, Threads, LinkedIn, and Facebook; produced compelling short-form video content, graphics, and social posts using Canva, CapCut, InVideo, and Adobe Express. Built relationships with influencers, editors, and agencies; negotiated deliverables, usage rights, and campaign timelines. Proactively analyzed performance insights to optimize posting schedules, captions, and growth strategies; used data-driven insights to refine targeting and messaging. Collaborated with internal marketing and innovation teams to support product launches, events, and branding activations; organized wellness programs and information sessi

Social Media Marketing Specialist at Niagara College Toronto

Partnered with the marketing division to implement student-led social and branded content initiatives, promoting community engagement. Organized events, wellness programs, info sessions, orientation, and career fairs, enhancing experiential marketing efforts. Led content execution across Instagram, TikTok, Threads, LinkedIn, Facebook; managed campaigns, timelines and vendor deliverables. Created compelling short-form video content and graphics using Canva, Adobe Express, CapCut, and InVideo. Designed a content acceleration strategy that contributed to 20,000+ new Instagram followers and 1,000+ TikTok followers within four months, driven by trend-responsive filming and testing cadences. Ensured alignment between content execution and marketing goals, supported brand consistency, and applied DEI principles.