Creative lead and graphic designer specializing in branding, digital content, and e-commerce visuals. I manage organized visual production, maintain brand consistency, and produce campaign-ready assets across social media, websites, and marketing materials. I collaborate with marketing and product teams to align creative work with launches and promotional needs, using workflow tools like Notion/ClickUp and AI-assisted image generation to enhance speed and visual quality while staying accurate to design systems.

Micaela Diaz

Creative lead and graphic designer specializing in branding, digital content, and e-commerce visuals. I manage organized visual production, maintain brand consistency, and produce campaign-ready assets across social media, websites, and marketing materials. I collaborate with marketing and product teams to align creative work with launches and promotional needs, using workflow tools like Notion/ClickUp and AI-assisted image generation to enhance speed and visual quality while staying accurate to design systems.

Available to hire

Creative lead and graphic designer specializing in branding, digital content, and e-commerce visuals. I manage organized visual production, maintain brand consistency, and produce campaign-ready assets across social media, websites, and marketing materials.

I collaborate with marketing and product teams to align creative work with launches and promotional needs, using workflow tools like Notion/ClickUp and AI-assisted image generation to enhance speed and visual quality while staying accurate to design systems.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Fashion Designer
February 1, 2025 - February 1, 2025
Created technical fashion CADs and print designs in Adobe Illustrator, streamlining prototype development. Analyzed trends to inform color and print selections, ensuring market relevance.
Graphic Designer & Video Designer at BN Design Studio
January 1, 2025 - January 1, 2025
Designed social media graphics and videos using Adobe Photoshop and Premiere, boosting engagement by 20%. Strategic Planning role at Meta involves strong analytical, communication, and managing apps like Notion and Click-up.
Project Management at Hope Station
April 1, 2024 - April 1, 2024
Developed brand identity, including logo and icons, using Adobe Illustrator, strengthening market presence. Designed wireframes for Wix website, optimizing user flows and visual consistency.
Project Management & Graphic Designer at Hope Station
May 1, 2023 - April 1, 2024
Supported e-commerce operations including Shopify product catalog updates, promotional changes, and visual consistency. Managed creative work-flows by organizing digital assets and project documentation. Ensured consistency and accuracy of Shopify product catalog visuals. Collaborated with marketing and stakeholders to align digital assets with campaign requirements and product launches, and assisted with website structure/UX improvements to optimize user experience.
Creative Lead – Branding, Digital & Content at BN Design Studio
May 1, 2023 - January 1, 2025
Led branding and visual content production for digital platforms and marketing campaigns. Produced and edited visual assets for social media, websites, and digital marketing materials, ensuring brand consistency across imagery, typography, and design systems. Managed organized workflows, including template management and asset libraries, and prepared accurate design files for internal and sales teams. Used Notion and ClickUp for tasks, timelines, and documentation in fast-paced environments. Applied AI-assisted image generation and prompt development with a focus on visual composition and color consistency.
Brand Designer / Project Manager at Hope Station
May 1, 2023 - April 1, 2024
Developed brand identity, including logo and icons, using Adobe Illustrator; designed wireframes for Wix website, optimizing user flows and visual consistency.
Graphic Designer at BN Design Studio
May 1, 2023 - January 1, 2025
Designed social media graphics and videos using Adobe Photoshop and Premiere, boosting engagement by 20%. Collaborated on strategic planning and cross-functional tasks with tools like Notion and ClickUp.
Visual Merchandiser & Marketing at Entre Mareas
February 1, 2023 - February 1, 2023
Designed swimwear patterns for Shopify listings, improving user experience with visually cohesive graphics. Conducted trend research to align designs with fashion market demands.
Visual Merchandiser at BC Surf
December 1, 2022 - March 1, 2023
Curated product displays for online and in-store; enhanced user engagement through strategic visuals.
Graphic Designer at Entre Mareas
November 1, 2022 - February 1, 2023
Designed digital assets for Shopify listings supporting acquisition and retention efforts such as email marketing. Created digital and textile graphics for sustainable swimwear collections. Supported trend analysis and made performance-oriented creative decisions. Contributed to shop decoration and collection visual direction.
Graphic Designer & Marketing at Entre Mareas
November 1, 2022 - February 1, 2023
Designed swimwear patterns for Shopify listings; conducted trend research to align designs with fashion market demands.
Fashion Design Intern at Chelsea Gray
February 1, 2022 - February 1, 2022
Built inspiration boards for styling and photography, supporting trend-driven design decisions.
Fashion design intern at Chelsea Gray King Game Polo Equipment
December 1, 2021 - March 1, 2022
Worked on T-shirt graphics and textile print graphic design. Conducted makeup and styling research and assisted at New York Fashion Week.
Fashion Designer Intern at Chelsea Gray
August 1, 2021 - February 1, 2022
Built inspiration boards for styling and photography, supporting trend-driven design decisions.
Fashion Designer
August 1, 2021 - February 1, 2025
Created technical fashion CADs and print designs in Adobe Illustrator, streamlining prototype development. Analyzed trends to inform color and print selections, ensuring market relevance.
Fashion Design at Kings Game Polo Equipment
October 1, 2018 - October 1, 2018
Designed custom apparel graphics and e-commerce visuals, enhancing brand appeal.
Fashion designer at Dash Deportes
December 1, 2017 - December 1, 2019
Adapted creative concepts into technically viable designs for manufacturing. Collaborated with production teams to ensure quality standards and accuracy. Assisted in pattern development and visual direction of collections.
Fashion Designer at Dash Sports
October 1, 2017 - October 1, 2017
Designed underwear graphics and managed production visuals, aligning with market trends.
Graphic designer at Misa
November 1, 2016 - November 1, 2018
Created branding and merchandise design. Developed branding guides and managed design work for underwear clothing. Managed budgets and suppliers for the shop and factory.
Fashion Designer at Dash Sports
October 1, 2016 - October 1, 2017
Designed underwear graphics and managed production visuals, aligning with market trends.
Fashion Designer at Kings Game Polo Equipment
October 1, 2016 - October 1, 2018
Designed apparel graphics and e-commerce visuals, enhancing brand appeal.

Education

Bachelor's in Fashion and Textile Design at ABM Institute
January 1, 2009 - December 31, 2013
Bachelor's in Fashion and Textile Design at ABM Institute
January 1, 2009 - January 1, 2013
Digital Marketing Certification at Google
January 1, 2025 - December 10, 2025
Tertiary in Fashion & Textile Design at Buenos Aires, Argentina
January 1, 2009 - January 1, 2013
Digital Marketing at ABM Institute
January 1, 2022 - July 13, 2026

Qualifications

Digital Marketing Certification
January 1, 2025 - November 28, 2025
Digital Marketing Certification
January 1, 2025 - December 10, 2025
Google Tag Manager (GTM) – foundational implementation & QA
January 11, 2030 - July 13, 2026
Pixel & Event Tracking (Meta, Google Ads, TikTok) – fundamentals
January 11, 2030 - July 13, 2026
Product Feeds & Catalog Management (Shopify) – fundamentals
January 11, 2030 - July 13, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Education, Computers & Electronics, Consumer Goods