Hi, I’m Micaela Reeves, a multidisciplinary designer with 16+ years of experience creating brands, digital products, websites, marketing campaigns and presentations for startups and global businesses. I’m passionate about turning complex ideas into simple, engaging experiences through thoughtful design and strong visual storytelling. I’m known for delivering high-quality work, collaborating across teams, and leading projects from concept to execution. My work spans branding, UX/UI, web design, marketing design, editorial and packaging, and I enjoy shaping cohesive experiences across product and marketing touchpoints.…

Micaela Reeves

Hi, I’m Micaela Reeves, a multidisciplinary designer with 16+ years of experience creating brands, digital products, websites, marketing campaigns and presentations for startups and global businesses. I’m passionate about turning complex ideas into simple, engaging experiences through thoughtful design and strong visual storytelling. I’m known for delivering high-quality work, collaborating across teams, and leading projects from concept to execution. My work spans branding, UX/UI, web design, marketing design, editorial and packaging, and I enjoy shaping cohesive experiences across product and marketing touchpoints.…

Available to hire

Hi, I’m Micaela Reeves, a multidisciplinary designer with 16+ years of experience creating brands, digital products, websites, marketing campaigns and presentations for startups and global businesses. I’m passionate about turning complex ideas into simple, engaging experiences through thoughtful design and strong visual storytelling.

I’m known for delivering high-quality work, collaborating across teams, and leading projects from concept to execution. My work spans branding, UX/UI, web design, marketing design, editorial and packaging, and I enjoy shaping cohesive experiences across product and marketing touchpoints.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Lead Multidisciplinary Designer at Virtuo Inc.
March 1, 2024 - Present
Lead creative across product, brand, marketing, and web design, ensuring a consistent and engaging user experience across all touchpoints. Design UX/UI for web and mobile experiences, translating complex workflows into intuitive, user-centred interfaces. Create high-impact sales collateral, investor pitch decks, presentations, and marketing campaigns that support business growth. Develop brand assets, landing pages, illustrations, and onboarding experiences that strengthen customer engagement. Collaborate closely with product, engineering, marketing, and leadership teams to deliver strategic design solutions from concept through to launch.
Lead Graphic Designer at Virtuo Inc.
December 31, 2023 - Present
Lead graphic designer driving brand visuals and design systems across channels, including marketing materials and brand guidelines.
Senior Graphic Designer at Neo Financial
August 1, 2021 - March 1, 2024
Senior graphic designer at Neo Financial; leads visual design across marketing, product, and brand experiences, shaping design systems and high-fidelity UI visuals.
Senior Graphic Designer at Neo Financial
August 1, 2020 - March 1, 2024
Led creative for national marketing campaigns across digital, print, social media, and paid advertising. Designed landing pages, email campaigns, customer communications, and promotional assets for product launches. Worked with cross-functional teams to deliver customer-focused experiences aligned with business objectives. Helped evolve and maintain the company’s visual identity across multiple customer touchpoints. Produced presentations, campaign concepts, and creative assets for internal stakeholders and executive leadership.
Senior Graphic Designer at Two Shoes Design
January 1, 2018 - July 1, 2020
Designed brand identities, websites, publications, packaging, and marketing collateral for clients across multiple industries. Managed projects from initial concept through to final production, balancing creative thinking with business objectives. Worked directly with clients to develop strategic design solutions that strengthened their brand presence. Created print and digital assets with a strong focus on typography, layout, and user experience.
Senior Graphic Designer at Twoshoes Design
January 1, 2018 - January 1, 2020
Senior designer delivering brand identities, packaging, and editorial layouts; led design projects and ensured brand consistency.
UX/UI Designer at Isoflow
January 1, 2017 - January 1, 2017
UX/UI designer creating wireframes, user flows, and UI screens; collaborated with product and engineering to deliver intuitive experiences.
Senior Graphic Designer at Fuel Design
January 1, 2015 - January 1, 2017
Senior designer leading branding, print and digital design, and UI visuals across multiple brands; mentored junior designers and maintained design systems.
Mid-weight Graphic Designer at Garage East
January 1, 2013 - January 1, 2015
Mid-weight designer producing branding materials, editorial layouts, and digital graphics; collaborated with senior designers to deliver client campaigns.
Junior Graphic Designer at Joe Public
January 1, 2011 - January 1, 2012
Supported senior designers on advertising and brand projects, creating assets for print and digital campaigns.
Junior Graphic Designer at Rex Creative
January 1, 2011 - January 1, 2011
Entry-level graphic design role supporting branding, layout, and asset production for client campaigns.

Education

BA Information Design at University of Pretoria
January 1, 2007 - December 31, 2026
BA Information Design, University of Pretoria — a design degree focused on combining visual communication, typography, and structured thinking to translate complex information into clear, engaging, and functional design across print and digital media.
Professional Certificate in UI Design at UX Design Institute
August 1, 2024 - April 30, 2025
Professional Certificate in UI Design, UX Design Institute — a focused, industry-recognised qualification covering core UI principles including visual hierarchy, interaction design, layout systems, and usability. The course strengthened my ability to design intuitive, user-centred interfaces grounded in real-world UX best practices.
Professional Certificate in UI Design at Calgary, Canada
August 1, 2024 - April 1, 2025

Qualifications

BA Information Design
January 1, 2007 - December 31, 2010
BA Information Design, University of Pretoria — a design degree focused on combining visual communication, typography, and structured thinking to translate complex information into clear, engaging, and functional design across print and digital media.
Professional Certificate in UI Design
August 1, 2024 - April 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Consumer Goods
    UI Design Case Study

    A UI design case study showcasing the creation of a fictional digital banking experience, from brand identity through to responsive, high-fidelity interfaces. Completed as part of the UX Design Institute’s Professional Certificate in UI Design, the project highlights my ability to design intuitive, user-centred experiences with a strong focus on usability and visual design.

    https://www.twine.net/signin

    Animated Pictograms

    Communicating ideas through motion, not words.

    This project involved designing a collection of animated pictograms for a mobile application, using motion to communicate key actions, features, and concepts in an intuitive way. Rather than relying on text, each animation was carefully crafted to provide instant visual understanding, helping users navigate the app with confidence while creating a more engaging experience.

    The design process focused on simplicity, consistency, and accessibility—combining clean illustrations with purposeful animation to enhance usability without adding visual clutter. Every pictogram was designed to feel like a natural extension of the interface, reinforcing the product’s visual language while improving user interaction.

    The result is a cohesive library of lightweight animations that elevate the user experience through thoughtful motion design, making complex interactions feel simple, intuitive, and enjoyable.

    View the full project: https://www.twine.net/signin

    Virtuo Welcome Kit Packaging

    A premium onboarding kit designed to introduce clients to the Virtuo platform through a tactile, elevated unboxing experience. Virtuo is a proptech platform that simplifies the home-buying and ownership journey, helping users manage key stages of moving into and living in a new home through a streamlined digital experience.

    The concept features a sleek presentation box with a mounted mobile device placed within a reusable picture frame, a thoughtful nod to Virtuo’s focus on homes and creating meaningful everyday experiences.

    Paired with a quick-start guide, the kit bridges the physical and digital experience while making setup feel simple, polished, and intuitive. The result is a memorable brand touchpoint that extends beyond onboarding and becomes part of the user’s home.

    You can view this project here - https://www.twine.net/signin