Hi, I’m Micah White, a marketing professional with a Bachelor of Science in Business Administration with a concentration in Marketing & Entrepreneurship. I build data-driven campaigns and cross-channel content that grow audiences, boost engagement, and convert followers into customers. I’ve led social media and digital marketing programs, managed influencer partnerships, and collaborated with leadership to align brand messaging with customer needs. I enjoy teamwork, strategic planning, and delivering measurable results that strengthen brand loyalty and sales.

Micah White

Hi, I’m Micah White, a marketing professional with a Bachelor of Science in Business Administration with a concentration in Marketing & Entrepreneurship. I build data-driven campaigns and cross-channel content that grow audiences, boost engagement, and convert followers into customers. I’ve led social media and digital marketing programs, managed influencer partnerships, and collaborated with leadership to align brand messaging with customer needs. I enjoy teamwork, strategic planning, and delivering measurable results that strengthen brand loyalty and sales.

Available to hire

Hi, I’m Micah White, a marketing professional with a Bachelor of Science in Business Administration with a concentration in Marketing & Entrepreneurship. I build data-driven campaigns and cross-channel content that grow audiences, boost engagement, and convert followers into customers.

I’ve led social media and digital marketing programs, managed influencer partnerships, and collaborated with leadership to align brand messaging with customer needs. I enjoy teamwork, strategic planning, and delivering measurable results that strengthen brand loyalty and sales.

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Language

English
Fluent

Work Experience

Marketing Specialist | Social Media & Digital Strategy at Micah Marketing (Independent Freelancer)
January 1, 2022 - Present
Led development of a multi-channel marketing portfolio across Instagram, YouTube, and TikTok; built an audience of 100k+ followers; delivered consistent brand messaging; collaborated with teams to set standards; generated affiliate revenue and lead generation; produced data-driven content strategies driving growth.
Vice President Marketing Analyst at Park City Club
January 1, 2017 - December 31, 2022
Led data-driven marketing campaigns across email, social media, and local outreach; increased lead conversions by 30%; built audience of 100k+ followers; conducted market research and customer segmentation; aligned messaging with leadership; managed multi-channel campaigns.
Freelance Social Media Marketer / Digital Sales & Affiliate Marketer at Self-Employed
January 1, 2019 - December 31, 2022
Developed digital marketing strategies for multiple clients; created content calendars, optimized campaigns for engagement and conversions; managed affiliate programs and client relations.
Sales & Stock Associate / Assistant Manager
January 1, 2019 - December 31, 2024
Managed sales, inventory, and store promotions; supported staff; contributed to revenue growth and operational efficiency.

Education

Bachelor of Science in Business Administration at University at Albany (SUNY Albany)
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet