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Hi, I’m Michell Hersen—a Creative Strategist and Digital Marketing professional with a strong background in graphic design, photography, and video production. I focus on developing performance-driven ad creatives and visual strategies for social and paid media, delivering end-to-end content production that drives engagement, brand growth, and conversions. I’m bilingual in English and Spanish, adaptable, detail-oriented, and committed to continuous learning in performance marketing. I’m open to relocation anywhere.…Hi, I’m Michell Hersen—a Creative Strategist and Digital Marketing professional with a strong background in graphic design, photography, and video production. I focus on developing performance-driven ad creatives and visual strategies for social and paid media, delivering end-to-end content production that drives engagement, brand growth, and conversions. I’m bilingual in English and Spanish, adaptable, detail-oriented, and committed to continuous learning in performance marketing. I’m open to relocation anywhere.

Michell Hersen

Graphic Designer, Marketing Strategist, Creative Director, +2

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Hi, I’m Michell Hersen—a Creative Strategist and Digital Marketing professional with a strong background in graphic design, photography, and video production. I focus on developing performance-driven ad creatives and visual strategies for social and paid media, delivering end-to-end content production that drives engagement, brand growth, and conversions. I’m bilingual in English and Spanish, adaptable, detail-oriented, and committed to continuous learning in performance marketing. I’m open to relocation anywhere.…Hi, I’m Michell Hersen—a Creative Strategist and Digital Marketing professional with a strong background in graphic design, photography, and video production. I focus on developing performance-driven ad creatives and visual strategies for social and paid media, delivering end-to-end content production that drives engagement, brand growth, and conversions. I’m bilingual in English and Spanish, adaptable, detail-oriented, and committed to continuous learning in performance marketing. I’m open to relocation anywhere.

Available to hire

Hi, I’m Michell Hersen—a Creative Strategist and Digital Marketing professional with a strong background in graphic design, photography, and video production. I focus on developing performance-driven ad creatives and visual strategies for social and paid media, delivering end-to-end content production that drives engagement, brand growth, and conversions.
I’m bilingual in English and Spanish, adaptable, detail-oriented, and committed to continuous learning in performance marketing. I’m open to relocation anywhere.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Creative Strategist at Rogue.jewel

September 1, 2025 - Present

Designed and launched the complete brand identity, ensuring a cohesive and premium visual experience. Integrated graphic design, production, and marketing strategy to accelerate brand growth. Managed the production of compelling jewelry visuals for e-commerce and social media platforms. Developed targeted marketing campaigns to drive customer acquisition and brand loyalty. Maintained brand consistency across all digital and retail touchpoints.

Graphic Designer & Marketing Coordinator at HomeStead.ve

March 1, 2025 - Present

Conceptualized and executed the company’s visual branding and identity from inception. Oversee the full creative and marketing cycle, guiding strategic design and content execution. Directed and produced all real estate multimedia content (photography, video, Reels, TikToks). Managed digital marketing initiatives focused on increasing property visibility and buyer engagement. Established a cohesive and professional market presence through unified brand assets and content.

Graphic Designer & Marketing Coordinator at Pezca

November 1, 2024 - Present

Delivered full-scope branding and strategic marketing services for wholesale and retail markets. Created the complete brand identity and visual positioning for market entry and expansion. Managed comprehensive content production (design and photography/video) for product showcases and promotions. Executed integrated marketing plans focused on expanding market reach and driving sales volume. Delivered high-quality visual presentation to align with product quality and enhance consumer trust.

Freelance Strategist & Multimedia Designer at Velvet Salon

August 1, 2023 - Present

Developed creative strategies and visual concepts for brands and personal projects, focusing on performance-driven content for digital platforms. Designed and produced ad creatives optimized for paid media campaigns, including static ads and short-form video content. Led full multimedia production processes: photography, video recording, editing, and post-production. Created content tailored for social-first formats (Instagram Reels, TikTok, Stories), prioritizing engagement and conversion. Collaborated with clients and internal stakeholders to align creative execution with marketing objectives and brand identity.

Graphic Designer at Vidrios Mundial

February 1, 2021 - Present

Provide Lead Graphic Design services for high-end architectural glass applications (facades, commercial, and residential). Responsible for developing and maintaining all brand collateral with an emphasis on technical accuracy and aesthetic quality. Elevate the brand's professional image through precise and visually compelling communication materials. Guarantee visual consistency across all digital and print platforms to reinforce market authority. Collaborate directly with sales and technical teams to translate complex product features into clear visuals.

Graphic Designer at Distribuidora Sohe

January 1, 2021 - Present

Spearheaded the complete marketing and visual communications strategy for a food distribution company. Managed end-to-end content production, including photography and video, to showcase product quality and logistics capabilities. Developed all necessary graphic design assets for B2B and B2C channels (e.g., product sheets, digital campaigns). Implemented digital marketing initiatives focused on expanding the client base and increasing distribution reach. Maintained brand consistency across all promotional materials, from product packaging to sales collateral.

Graphic Designer & Production Specialist at M2M Advertising

July 1, 2022 - February 1, 2024

Developed visual assets and creative materials for well-known brands, including Granos Pantera, Frigurt, and Parmalat, ensuring brand consistency across all deliverables. Led and supported the production process for multiple campaigns, collaborating with creative, marketing, and production teams to deliver high-quality results. Designed print and digital materials such as packaging adaptations, promotional pieces, social media content, and advertising assets. Coordinated and supervised production workflows, supporting accurate execution from concept to final output. Managed multiple projects simultaneously in a fast-paced agency environment, meeting tight deadlines while maintaining strong attention to detail. Adapted creative concepts to different formats and channels.

Graphic Designer & Marketing Coordinator at DC Novo Pharma

March 1, 2024 - October 1, 2025

Executed end-to-end visual strategy encompassing graphic design, content creation, and marketing performance analysis. Directed and produced all multimedia content (photography, video, Reels, TikToks, and interviews). Managed post-production workflow for social-first platforms, optimizing content for high engagement. Gained deep specialization in the highly regulated pharmaceutical niche, ensuring compliant and effective communication. Operated as an autonomous freelance creative, delivering high-impact projects under strict deadlines.