I am a strategic instructional video architect and senior creative producer with 15+ years in Silicon Valley, specializing in instructional content strategy, end-to-end lifecycle management, and scalable remote production architectures for global tech organizations. I build and scale media programs that empower teams, shorten learning curves, and drive measurable business impact. I led Pure Storage's internal video enablement from a solo designer to a multi-studio program, partnering with instructional designers and curriculum developers to deliver training that accelerates GTM enablement and boosts knowledge retention. I thrive on cross-functional collaboration, coach non-professional SMEs to deliver authentic performances, and design scalable production systems for global teams.

Michael James Folliett

I am a strategic instructional video architect and senior creative producer with 15+ years in Silicon Valley, specializing in instructional content strategy, end-to-end lifecycle management, and scalable remote production architectures for global tech organizations. I build and scale media programs that empower teams, shorten learning curves, and drive measurable business impact. I led Pure Storage's internal video enablement from a solo designer to a multi-studio program, partnering with instructional designers and curriculum developers to deliver training that accelerates GTM enablement and boosts knowledge retention. I thrive on cross-functional collaboration, coach non-professional SMEs to deliver authentic performances, and design scalable production systems for global teams.

Available to hire

I am a strategic instructional video architect and senior creative producer with 15+ years in Silicon Valley, specializing in instructional content strategy, end-to-end lifecycle management, and scalable remote production architectures for global tech organizations. I build and scale media programs that empower teams, shorten learning curves, and drive measurable business impact.

I led Pure Storage’s internal video enablement from a solo designer to a multi-studio program, partnering with instructional designers and curriculum developers to deliver training that accelerates GTM enablement and boosts knowledge retention. I thrive on cross-functional collaboration, coach non-professional SMEs to deliver authentic performances, and design scalable production systems for global teams.

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Experience Level

Expert

Work Experience

Senior Video Producer and Motion Graphics Designer at Pure Storage
April 1, 2024 - November 1, 2025
Founded and led the internal video enablement function, scaling internal media capabilities by 300% and building three world-class studios (Mountain View, Lehi, and Santa Clara HQ). Collaborated with instructional designers and curriculum developers to deliver high-impact training modules, accelerating GTM enablement through improved knowledge retention and behavioral change.
Video Producer and Motion Graphics Designer at Pure Storage
April 1, 2020 - April 1, 2024
Production Systems Lead and Process Architect; developed scalable operations frameworks, team workflows, lifecycle management, service level agreements, and asynchronous creative reviews. Engineered scalable remote production ecosystems using cloud-native technologies to facilitate asynchronous workflows and align stakeholders across global time zones; mentored SMEs through remote coaching to deliver authentic, studio-quality performances.
Motion Graphics Designer at Pure Storage
September 1, 2016 - April 1, 2020
Created internal video branding and style guides by merging existing design systems into animated motion graphics, improving learning and retention while supporting GTM teams. Led platform narrative alignment for Product, Marketing, and Sales, and developed a centralized Pure Studios 'How-To' hub to standardize on-camera expectations and studio equipment specs.
Video Producer and Editor at Dolby Laboratories
January 1, 2016 - December 31, 2016
Contract production and editing for Dolby Professional Cinema, creating technical support and product videos by leveraging Dolby's downtown San Francisco studios.
Video and Multimedia Producer at Roblox
June 1, 2013 - July 1, 2015
Produced educational content driving brand growth; designed the inaugural video production studio and scaled the Twitch channel via weekly live shows.

Education

Bachelor of Fine Arts (BFA), Time-Based Media Studies at Columbus College of Art and Design
January 11, 2030 - February 8, 2026
Extended Professional Development: A full record of coursework and technical certifications is available on LinkedIn.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Gaming, Education, Professional Services, Computers & Electronics, Government