I have 5+ years of freelance experience supporting brands like Health Canada, FIFA, Celsius Energy, and Nissan. I attract, engage, and convert leads through immersive events and data-driven storytelling, and I’m currently expanding my expertise into performance marketing to craft campaigns that inspire action and amplify impact. I’m bilingual (French/English) and bring strong organization, communication, and problem-solving skills to every campaign—whether that’s optimizing Google/Meta Ads, improving lead quality, or coordinating on-site brand activations and conferences.…

Michael Keita

I have 5+ years of freelance experience supporting brands like Health Canada, FIFA, Celsius Energy, and Nissan. I attract, engage, and convert leads through immersive events and data-driven storytelling, and I’m currently expanding my expertise into performance marketing to craft campaigns that inspire action and amplify impact. I’m bilingual (French/English) and bring strong organization, communication, and problem-solving skills to every campaign—whether that’s optimizing Google/Meta Ads, improving lead quality, or coordinating on-site brand activations and conferences.…

Available to hire

I have 5+ years of freelance experience supporting brands like Health Canada, FIFA, Celsius Energy, and Nissan. I attract, engage, and convert leads through immersive events and data-driven storytelling, and I’m currently expanding my expertise into performance marketing to craft campaigns that inspire action and amplify impact.

I’m bilingual (French/English) and bring strong organization, communication, and problem-solving skills to every campaign—whether that’s optimizing Google/Meta Ads, improving lead quality, or coordinating on-site brand activations and conferences.

See more

Skills

Experience Level

Lead Nurturing
Intermediate
Google Ads
Intermediate
GA4
Intermediate
Facebook Ads
Intermediate

Language

French
Advanced
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Paid Media Specialist (Freelance) at TheSideHustle.ca
September 1, 2025 - Present
Drove awareness for Community Navigation of Eastern Ontario’s social services by setting up Google Ad Grants/Meta Ads accounts and launching bilingual campaigns. Generated 376+ engaged sessions and a 10.7% conversion rate despite the site being 10+ years old. Oversaw and optimized Google Shopping/Search campaigns to recover U.S. e-commerce revenue for a Toronto solopreneur winter-gear manufacturer, increasing ROAS by 73% in Q4 2025. Managed and refined Google Search campaigns for a high-ticket photography client, improving lead quality and generating an average of 11 qualified leads per month for newborn portrait sessions.
Marketing Strategist (Contract) at Taltis Foods
June 1, 2025 - December 31, 2025
Supported the design, planning, and on-site execution of a vendor booth at Dragons’ Den Day in Toronto, attracting 1,200+ guests and aligning with the show’s 20th anniversary. Increased social media engagement by 18% by developing and managing a content calendar for TikTok, Instagram, Facebook, and LinkedIn. Assisted with a brand refresh (logo & website redesign) to help reach a Q4 sales goal of $20K+.
Web Summit Ambassador (Contract) at Proof Experiences
May 1, 2025 - May 31, 2025
Generated an average of 105 leads per day with a team of three by engaging Web Summit attendees at Intuit’s booth. Hosted and coordinated a basketball-themed tax trivia game, engaging ~237 players through clear rule communication, participant flow management, and instant prizing distribution to boost awareness of a new Turbo Tax service. Ensured smooth event execution by opening/closing daily, maintaining marketing signage standards, and reporting on inventory and attendee comments.
Digital Ads Intern (Part-Time) at Jarrett Digital
January 1, 2025 - March 31, 2025
Improved lead quality by 23% for a new dental implant surgeon client spending $25K/month by using SpyFu and Google Keyword Planner for informed Google Ads keyword research. Contributed to weekly Zoom meetings by addressing challenges, sharing insights from independent online research, and providing updates on the client’s account. Streamlined workflow using Asana, Slack, and Google Workspace to deliver recurring tasks and reports, improving communication between team members and the client.
Automotive Specialist (Freelance) at Prestige XM
February 28, 2023 - Present
• Drove interest in Nissan vehicles by presenting the lineup and highlighting key benefits at events including the 2025 JUNOS and automotive trade shows attended by up to 100,000 visitors. • Doubled daily lead targets (20 leads/day) by collaborating with ~7 other specialists to address attendee questions and concerns across ~36 daily interactions. • Enhanced booth engagement by collecting verbal consumer feedback and promoting interactive brand activities.

Education

Growth Marketing Certificate at Growclass
January 1, 2025 - January 1, 2025
Digital Marketing Certificate at Jelly Academy
January 1, 2023 - January 1, 2023
Business Administration Advanced Diploma at George Brown College
January 1, 2016 - January 1, 2016
Certificate of Bilingualism at École Secondaire Jeunes Sans Frontières
January 1, 2012 - January 1, 2012

Qualifications

Meta Certified Media Buying Professional (Google Ads Search, Google Display Ads, Google Ads Measurement listed)
January 1, 2023 - July 13, 2026

Industry Experience

Government, Media & Entertainment, Energy & Utilities, Retail, Healthcare, Transportation & Logistics, Professional Services, Consumer Goods
    Awareness of the Community Navigation of Eastern Ontario's 211 Social Services

    From Sept 2025 - Jun 2026, I built and optimized Meta and Google Ad Grants campaigns for the Community Navigation of Eastern Ontario, leading 10K+ users to their 211 social services website over 376 engaged sessions, while maintaining a ~10.7% Google Ads conversion rate.

Hire a Performance Marketer

We have the best performance marketer experts on Twine. Hire a performance marketer in Vancouver today.