Michael Lamb

Advised B2B technology clients on positioning, messaging, and launches using audience and media analysis to build external narratives and earned-led communications plans. Supported communications strategy and narrative development for a new-business pitch for a leading enterprise cloud and AI platform.

Joined after a merger to strengthen earned-led strategy, develop account teams, deepen integration with the wider group, and support organic growth. Led strategy across brand, B2B technology, and corporate communications portfolios, mentoring multi-level teams (up to 12). Developed strategies grounded in client business objectives, audience needs, and cultural and market insight, translating complex challenges into clear narratives and integrated plans. Strengthened client relationships and supported organic growth through proactive counsel and identification of additional communication needs beyond the brief; coached teams to build informed points of view and stronger recommendations, embedding earned-storytelling application of the Earn It model through workshops and practical story assessment. Worked with creative, strategy, content, and account leads across the group on integrated pitches and client opportunities; advised marketing, corporate affairs, legal and policy stakeholders

Led integrated thought-leadership and reputation programs for Oracle, NetSuite, and The Consumer Goods Forum, combining earned, content, and influencer approaches for business and stakeholder audiences. For Oracle, designed and led a tier-one UK media engagement plan across cloud, SaaS, and virtualisation with outside-in storytelling to sustain relevance across enterprise, SMB, and startup conversations. For Avanade, led earned-media strategy for emerging-technology thought leadership in collaboration with its technology leads to explore quantum computing through enterprise problems it could address. For The Consumer Goods Forum, led strategic communications through sustained NGO and shareholder pressure on deforestation and sustainability, developing evidence-led issues strategy and multi-stakeholder messaging. Mentored account teams on issue identification, scenario planning, and stakeholder mapping; owned and optimized campaign budgets and scopes against performance and business out