michael mcgillivray
I’m a Lead UX/UI Product Designer with 15 years’ experience partnering with teams to turn business goals and user needs into clear, measurable outcomes.
About
I’m a Lead UX/UI Product Designer with 15 years’ experience partnering with teams to turn business goals and user needs into clear, measurable outcomes. I’ve designed and improved multiple products across fintech, SaaS/B2B, utilities, banking, and telco—often taking ownership of end-to-end UX, UI, design systems, and usability testing to speed up delivery and reduce friction for users.
I’m especially focused on human-centred design, design systems, and design-to-development alignment—mapping Figma styles to scalable CSS/SCSS libraries and supporting teams with workshops and training.
I also bring AI into the workflow thoughtfully, including leading the creation of an AI-driven global design system, and I’m driven by evidence from usability sessions and A/B testing to continuously improve conversion and user task completion.
- 13 years' experience
- Joined October 2026
Industry experience
- Financial Services
- Software & Internet
- Energy & Utilities
- Telecommunications
- Media & Entertainment
- Professional Services
More experts in Dublin, Ireland
Work experience· 11 roles
Led and designed an AI-driven global design system that consolidated fragmented legacy systems into a single cohesive ecosystem, improving scalability and efficiency. Acted as a stand-in to continue work for lead designers on leave, reducing workload for the design team.
Owned design of two fintech applications, consolidating third-party products, reducing business expenses, and significantly cutting cross-platform communication issues. Conducted 30+ usability testing sessions, using insights to guide design and help users complete tasks faster. Built two new design systems and SCSS libraries, mapping Figma styles to CSS classes to improve design-to-dev synchronization.
Led the redesign of Groupon’s design system to improve scalability, flexibility, and long-term maintainability. Standardised design system practices by authoring guidelines and best practices for clearer governance. Owned redesign and A/B testing of primary deal pages, optimizing usability in revenue-critical areas.
Education
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