Digital Communications Designer and creative producer with experience delivering high-performing campaigns across EDM, LinkedIn, webinars, and video/visual assets. Proven record of improving engagement, attendance, and lead generation for brands and service-based businesses. Skilled in turning complex information into clear audience-facing messaging, coordinating timelines and approvals across multiple projects, and producing digital creatives using Adobe Creative Suite to support awareness and conversion goals.…

Michael Ong

Digital Communications Designer and creative producer with experience delivering high-performing campaigns across EDM, LinkedIn, webinars, and video/visual assets. Proven record of improving engagement, attendance, and lead generation for brands and service-based businesses. Skilled in turning complex information into clear audience-facing messaging, coordinating timelines and approvals across multiple projects, and producing digital creatives using Adobe Creative Suite to support awareness and conversion goals.…

Available to hire

Digital Communications Designer and creative producer with experience delivering high-performing campaigns across EDM, LinkedIn, webinars, and video/visual assets. Proven record of improving engagement, attendance, and lead generation for brands and service-based businesses.

Skilled in turning complex information into clear audience-facing messaging, coordinating timelines and approvals across multiple projects, and producing digital creatives using Adobe Creative Suite to support awareness and conversion goals.

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Language

Work Experience

Content Marketing Coordinator at iBuyNew
March 1, 2025 - December 1, 2025
Developed and executed multi-channel marketing activity across EDMs, landing pages, social media, and customer-facing campaign materials for B2C and B2B audiences. Wrote, edited, and coordinated content for first-home buyer, investor, and event campaigns, ensuring consistent tone and appropriate regulatory disclaimers. Monitored engagement data, EDM performance, click-through rates, and lead-generation activity to optimize messaging and customer journeys, including tailored EDM sequences, landing page copy, social content, and reporting.
Digital Communications Designer at For ethought
August 1, 2023 - November 1, 2024
Developed written and visual communications across LinkedIn, EDMs, webinars, and campaign/internal content, maintaining consistent messaging and brand presentation. Worked with internal stakeholders to translate complex research, marketing, and campaign information into clear audience-facing communications. Coordinated deadlines, feedback, and approvals across multiple concurrent communications projects. Used engagement data and campaign performance insights to refine content, messaging, and channel approach. Created digital assets in Adobe Creative Suite (graphics, visualized datasets, photography, video, and presentations) and supported webinar marketing activity via EDMs and LinkedIn to drive a 400% increase in attendance and attract 200+ stakeholders.
Social Media Manager & Content Producer at CQ Flooring
March 1, 2023 - August 1, 2023
Enhanced digital presence through strategic SEO, boosting visibility and establishing thought leadership. Created compelling, on-brand messaging for marketing materials to increase brand resonance and customer engagement.
Operations Supervisor at Zara / Westfield Doncaster
October 1, 2019 - December 1, 2023
Managed cross-functional teams and supported store operations to achieve best replenishment and productivity rates nationally.
Creative Producer and Founder at in.FRME - Freelance and Contractual Portfolio
January 1, 2017 - Present
Develop communications-led content strategies, campaign messaging, and digital assets for healthcare, sport, hospitality, tourism, and other service/lifestyle businesses. Plan, write, film, edit, and deliver content for social media, websites, proposals, scripts, and campaign materials. Translate client objectives, audience needs, and brand positioning into external-facing messaging that builds trust, awareness, and engagement. Coordinate production timelines, stakeholder feedback, revisions, and final asset delivery across multiple concurrent projects.

Education

Bachelor of Media and Communications (Major in Media Industries; Pseudo Major in Design; Minor in Film and Television Production) at Swinburne University of Technology
January 11, 2030 - August 3, 2026
VCE (Media) at East Doncaster Secondary College
January 11, 2030 - August 3, 2026

Qualifications

Top Screen Shortlist (VCE Media)
January 11, 2030 - August 3, 2026

Industry Experience

Media & Entertainment, Education, Retail, Healthcare, Travel & Hospitality, Professional Services, Financial Services
    in.FRME

    in.FRME is a Melbourne-based creative production and brand strategy studio that uses film and photography to drive consumer behaviour. Rather than starting with a shot list, every project begins with a diagnosis: what’s stopping a customer from trusting, remembering, or choosing this business — and how content can close that gap.

    Founded and led by Michael Ong, in.FRME works across trust and credibility, launch content, conversion-focused assets, and brand storytelling for owner-led businesses who want their content to do more than look good. Clients span founder-led brands, boutique service businesses, and lifestyle categories across Melbourne’s eastern suburbs and beyond.

    in.FRME is currently building a selective early portfolio with businesses where stronger cinematic content creates a clear commercial advantage — happy to share examples on request.

    website: infrme.com