I am a multidisciplinary designer and creative director with over two decades shaping brands, products, and visual stories. I partner with clients to craft meaningful, authentic design that defines identity, communicates clearly, and resonates with audiences. My work spans branding, art direction, product design, packaging, and photography for both established brands and growing startups. I lead cross-functional teams of designers, photographers, and freelancers, collaborating with marketing, sales, athletes, and partners to bring visions to life. I value clear storytelling, craft, and a friendly, hands-on approach to mentorship and project delivery.…

Michael Paddock

I am a multidisciplinary designer and creative director with over two decades shaping brands, products, and visual stories. I partner with clients to craft meaningful, authentic design that defines identity, communicates clearly, and resonates with audiences. My work spans branding, art direction, product design, packaging, and photography for both established brands and growing startups. I lead cross-functional teams of designers, photographers, and freelancers, collaborating with marketing, sales, athletes, and partners to bring visions to life. I value clear storytelling, craft, and a friendly, hands-on approach to mentorship and project delivery.…

Available to hire

I am a multidisciplinary designer and creative director with over two decades shaping brands, products, and visual stories. I partner with clients to craft meaningful, authentic design that defines identity, communicates clearly, and resonates with audiences. My work spans branding, art direction, product design, packaging, and photography for both established brands and growing startups.

I lead cross-functional teams of designers, photographers, and freelancers, collaborating with marketing, sales, athletes, and partners to bring visions to life. I value clear storytelling, craft, and a friendly, hands-on approach to mentorship and project delivery.

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Language

English
Fluent

Work Experience

Creative Director, Owner at Paddock Studio
April 1, 2024 - Present
Partner with clients to create meaningful, authentic design that defines their brand and tells their story with clarity and creativity. Lead branding projects, art direction, product design, web content, layout, packaging, and illustration for printed and packaging collateral.
Creative Director at Rome Snowboards
June 1, 2018 - April 1, 2024
Led a team of in-house designers, photographers and freelancers to execute the brand vision and seasonal campaigns; personally designed and executed custom artwork for multiple products; directed a 2023 visual rebranding including new logos, colors, and overall direction; collaborated with Marketing, Sales, athletes and photographers to refresh product photography annually; oversaw the production of over 100 SKUs per year.
Art Director – Hard Goods, In-house Photographer at Rome Snowboards
June 1, 2008 - June 1, 2018
Directed hard goods design for snowboard category; collaborated with marketing, sales and product to create on-brand artwork while controlling production costs; sourced and managed 15-20 artists annually; executed a large portion of the product line; handled studio photography and post-production for the annual catalog; notable achievement includes winning the 2009 TWS Team Shootout.
Creative Director and On-site Director; In-house Photographer/Team Manager/Designer at Rome Snowboards
May 1, 2006 - June 1, 2008
Managed and budgeted team riders on video and photo shoots; photography split between on-location product and action shoots and in-studio product shoots; design responsibilities included catalog, ad and web layout, basic ID work on gloves, as well as design for bindings, boots and boards.
Junior Designer at Toth Brand Imaging
April 1, 2000 - September 1, 2001
Concept generation, design and layout under guidance of Art Director for national advertising campaigns; on-location photo shoot direction for Unionbay Spring/Summer 2002 collection.

Education

BFA in Graphic Design (Minor: Photography) at College of Saint Rose
January 11, 2030 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing
    uniE621 Ry's Flys Guide Service
    Ry's Flys Guide Service](https://www.twine.net/signin Branding, logo, illustration and social media layout for Ry's Flys Guide Service logo graphicdesigner branding illustrator designer…