ELLA INTENSA | 30-Second UGC Fragrance Commercial

Project Overview

A cinematic UGC-style advertising concept created for ELLA INTENSA Hair & Body Splash by De Sírius.

The creative direction focuses on presenting the fragrance through engaging product storytelling, an elegant visual atmosphere and a natural presenter-led commercial experience.

Creative Approach

The advertisement combines:

• UGC-style presentation: A relatable, engaging presenter introduces the product directly to the audience.
• Product storytelling: Highlights the fragrance’s spicy oriental character, featuring vanilla, amber and cinnamon notes.
• Cinematic visuals: Warm amber tones, elegant lighting, polished product shots and smooth transitions.
• Audio production: A professionally structured voice-over complemented by atmospheric background music and sound effects.
• Ad creative direction: A concise 30-second format designed to capture attention and communicate the product’s appeal.

Objective

To demonstrate how creative direction, product-focused visuals, persuasive storytelling and thoughtful audio design can transform a fragrance product into an engaging advertising experience.

Portfolio classification: Self-directed/speculative advertising concept, not a commissioned brand campaign.