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I’m a strategic Digital Marketing and Technology Leader with over 10 years of experience driving growth for startups and SMEs across Southeast Asia. I pioneer AI-driven strategies and build integrated digital ecosystems spanning web development, hosting, and automation to scale brand reach and efficiency. I lead lean, cross-functional teams to deliver high-impact campaigns across SEO/SEM, content, and social media, turning data into action and boosting ROI. I’m passionate about turning ideas into scalable, measurable outcomes and helping brands stand out in competitive markets. I’ve built and optimized multi-channel marketing engines, from websites to AI-enabled automation, and I’ve helped organizations secure media features, elevate brand credibility, and generate quality leads at scale. My approach blends strategic creativity with rigorous performance analytics to forecast trends and continuously optimize campaigns.…I’m a strategic Digital Marketing and Technology Leader with over 10 years of experience driving growth for startups and SMEs across Southeast Asia. I pioneer AI-driven strategies and build integrated digital ecosystems spanning web development, hosting, and automation to scale brand reach and efficiency. I lead lean, cross-functional teams to deliver high-impact campaigns across SEO/SEM, content, and social media, turning data into action and boosting ROI. I’m passionate about turning ideas into scalable, measurable outcomes and helping brands stand out in competitive markets. I’ve built and optimized multi-channel marketing engines, from websites to AI-enabled automation, and I’ve helped organizations secure media features, elevate brand credibility, and generate quality leads at scale. My approach blends strategic creativity with rigorous performance analytics to forecast trends and continuously optimize campaigns.

Michaelangelo

Web Designer, Copywriter, Marketing Consultant, +6

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I’m a strategic Digital Marketing and Technology Leader with over 10 years of experience driving growth for startups and SMEs across Southeast Asia. I pioneer AI-driven strategies and build integrated digital ecosystems spanning web development, hosting, and automation to scale brand reach and efficiency. I lead lean, cross-functional teams to deliver high-impact campaigns across SEO/SEM, content, and social media, turning data into action and boosting ROI. I’m passionate about turning ideas into scalable, measurable outcomes and helping brands stand out in competitive markets. I’ve built and optimized multi-channel marketing engines, from websites to AI-enabled automation, and I’ve helped organizations secure media features, elevate brand credibility, and generate quality leads at scale. My approach blends strategic creativity with rigorous performance analytics to forecast trends and continuously optimize campaigns.…I’m a strategic Digital Marketing and Technology Leader with over 10 years of experience driving growth for startups and SMEs across Southeast Asia. I pioneer AI-driven strategies and build integrated digital ecosystems spanning web development, hosting, and automation to scale brand reach and efficiency. I lead lean, cross-functional teams to deliver high-impact campaigns across SEO/SEM, content, and social media, turning data into action and boosting ROI. I’m passionate about turning ideas into scalable, measurable outcomes and helping brands stand out in competitive markets. I’ve built and optimized multi-channel marketing engines, from websites to AI-enabled automation, and I’ve helped organizations secure media features, elevate brand credibility, and generate quality leads at scale. My approach blends strategic creativity with rigorous performance analytics to forecast trends and continuously optimize campaigns.

Available to hire

I’m a strategic Digital Marketing and Technology Leader with over 10 years of experience driving growth for startups and SMEs across Southeast Asia. I pioneer AI-driven strategies and build integrated digital ecosystems spanning web development, hosting, and automation to scale brand reach and efficiency. I lead lean, cross-functional teams to deliver high-impact campaigns across SEO/SEM, content, and social media, turning data into action and boosting ROI. I’m passionate about turning ideas into scalable, measurable outcomes and helping brands stand out in competitive markets.

I’ve built and optimized multi-channel marketing engines, from websites to AI-enabled automation, and I’ve helped organizations secure media features, elevate brand credibility, and generate quality leads at scale. My approach blends strategic creativity with rigorous performance analytics to forecast trends and continuously optimize campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

CMO | Marketing Manager at Surge Strength & Results

January 1, 2025 - January 1, 2025

Architected a lead generation engine across website, social media channels and advertisements that increased monthly cold leads from under 10 to over 150, consistently delivering 45 consultations and 25 conversions at a premium price point. Transformed brand perception from a new market entrant to an industry thought leader, increasing market share. Built end-to-end digital infrastructure, including website, email, brand identity, security protocols, and hosting; integrated social media with platforms like Zapier, ActiveCampaign, Calendly and Google Sheets as CRM and reporting. Led a lean team of one intern and one virtual assistant, outperforming over 10 direct competitors in Singapore. Directed a multi-faceted SEO strategy achieving page 1/2 rankings for more than 20 high-value keywords. Secured high-profile media features (CNA, The Peak Magazine, 89.3 Money FM, Honeycombers, Sassymama) and generated 200+ new 5-Star Google Reviews. Managed content lifecycle from photography/videograp

Marketing Lead at Newbit Technology

January 1, 2023 - January 1, 2023

Spearheaded a viral growth campaign increasing app downloads by 50x (from 500 to 25,000) within two months; directed influencer marketing and unconventional growth tactics while maintaining compliance. Led a remote, international marketing team with collaboration to implement UI/UX enhancements and ASO. Expanded the app’s footprint to 10 countries through localization and translation of marketing content. Managed a monthly budget up to $15,000 with full financial accountability and vendor management.

Marketing Lead at Family Podiatry Centre | Solescape Shoes

January 1, 2022 - January 1, 2022

Engineered explosive dual-market growth, increasing sales by a minimum of 80% in Singapore and over 1000% in Malaysia while boosting productivity by 500%. Secured first-page SEO rankings for competitive terms, automated marketing-to-sales workflows, and built complete digital presence including e-commerce and booking systems. Established strategic SEO partnerships with high-authority platforms to amplify visibility and trust.

Marketing Executive at Hollsys Automation

January 1, 2018 - January 1, 2018

Directed the production of a high-stakes marketing video for the International Alliance of Intelligence Manufacturing (IAI) forum under a tight deadline. Led website development and SEO/SEM initiatives, produced multilingual marketing collateral, and managed social media across platforms. Facilitated international communications and events, contributing to pricing strategy and sales proposals.

Sales & Marketing Executive at Anovate Soft Pte Ltd

January 1, 2016 - January 1, 2016

Generated over $467,300 in total sales by leading end-to-end sales processes, mentoring a cross-functional team of five, and building a sustainable lead generation pipeline. Co-founded a voucher startup, developed foundational digital marketing assets, and secured government grants for high-value proposals.

Freelancer at Freelancer

January 1, 2013 - January 1, 2013

Part-time film actor, model, musician artiste, and marketing assistant; led acting roles in TVCs and built a diversified portfolio while supporting marketing initiatives.